

Why Creators Need To Think Like Scientists with Travis Terrell
❤️ We all know what it’s like to fall in love with an idea.
🤔 But what if it isn’t as good as we thought?
🤯 What if we’re pouring our blood, sweat, tears, and time into something no one wants!?
Meet Travis Terrell. Travis has been on a wild ride from cash-strapped musician to groundbreaking tech Founder. His company, Soundstripe, have democratised music licensing, putting a steady stream of sustainable cash flow in the pockets of creators all around the world.
💸 But this is no rags-to-riches story of overnight success.
🧬 It's a story of thinking like a scientist. Testing, learning, failing and finally finding the formula for success.
In today’s episode of Strategy Shorts, Travis joins me to talk about his Founder’s journey and how thinking like a scientist will help you create a healthy relationship with your creative process and help you discover what’s really going to work for your brand.
And he’s speaking from hard-won experience; Soundstripe has exploded in recent years, and today, their music is used in over 1,000,000 YouTube uploads every quarter!
We're talking:
✅ Travis’ road from Nashville dreamer to tech founder.
✅ A breakdown of the scientific Method and how to think like a scientist.
✅ The critical importance of focusing on the problem you solve, not the status you want.
Here’s to progress 🚀
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