
The World Football Summit Podcast
This podcast is for leaders who want to design the football (soccer) we want and need. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
Latest episodes

11 snips
Oct 17, 2024 • 60min
E113: Sports Marketing, Content & Innovation at Juventus w/ Mike Armstrong
I am thrilled to bring you an awesome conversation with Mike Amstrong, CMO at Juventus Football Club. As a marketer at heart, I am a big fan of the work they are doing at the club. I believe that initiatives like the Juventus Creator Program are what the industry needs to tap into new avenues of growth.
Mike and I cover:
Marketing fundamentals at a Football Club
The role of content in the sports business model
Innovation
Honestly, this was a masterclass I will remember for years!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Oct 15, 2024 • 15min
From Football Star to Investor and Advocate for Social Impact w/ Siem de Jong
In this episode recorded live at WFS Europe 2024 in Sevilla, former footballer Siem de Jong talks about his transition from the field to a career in investment, content creation, and purpose-driven initiatives. Siem shares his thoughts on navigating life after football and the role athletes can play in driving social change.
What you’ll hear:
Siem's journey from professional footballer to sports investor and podcaster.
How athletes can use their platform to create social impact and build lasting legacies.
The importance of guiding young footballers to become better human beings, not just athletes.
This episode is made possible by Slam Internacional and Leyendas de España, our partners in football innovation and social impact.
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Oct 10, 2024 • 1h 2min
E112: The role of brands in growing women's football w/ Rexona's Em Heath
This week, we welcome Emily Heath, Global Brand Director at Rexona, to the show for a true brand marketing masterclass!
Emily and I discuss:
Rexona’s involvement and efforts to develop women's football.
Marketing and branding fundamentals such as marketing strategy, storytelling, and the role of brands in football.
Advice for women looking to get a leadership job…either in brand marketing, football…whichever because the advice was spot on!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Oct 8, 2024 • 19min
How AI and Gen Z Are Shaping the Future of Football Content w/ Nora Henriksson
In this episode recorded live from WFS Europe 2024 in Sevilla, we sit down with Nora Henriksson from Media.Monks to explore the intersection of technology and football. Nora shares insights on the generational shift in fan behavior and how AI is transforming content creation.
We cover:
How Gen Z is consuming more highlights than full matches.
The role AI plays in personalizing football experiences.
The balance between tradition and innovation in football content.
This episode is brought to you by Slam Internacional and Leyendas de España—helping us bring football’s best stories to life.
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Oct 3, 2024 • 41min
E111: Opportunities in the global football industry w/ Jordan Gardner
Jordan Gardner is back for another fun review of the global football industry, specifically about areas that are not mainstream…yet. These include Asia or Mexico and the LatAm region
We also talk again about MLS club valuations, and the state of the Premier League...
I mean, you can already tell this one was fun!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Sep 26, 2024 • 1h 3min
E110: The Changing Landscape of Football: Finance, Tech, and Fan Engagement w/ Michael Broughton
We are thrilled to welcome Michael Broughton back to the show. With so many things going on in the sports investment landscape, I wanted to have him back for a deep dive into the different trends and dynamics. And this is what we talk about!
We also talk about how the evolution of the media rights market will impact this landscape, adopting a fan-centric strategy, technology…
As is always the case with Michael…these conversations are too much fun...
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Sep 19, 2024 • 1h 14min
E109: The evolution of soccer in North America w/ Joe Machnik
Today, you are in for a treat if you are interested in everything related to American football / soccer, as we cover:
The evolution of the sport in North America,
Expectations toward the upcoming WC
The role of media…
We do this with an amazing guest like Joe Machnik, a true industry legend who has been at the front lines of this evolution and is even a member of the National Soccer Hall of Fame. Joe is currently Soccer Rules Analyst at Fox Sports and what he is most known for is his different roles related to refereeing and his accomplishments include:
Director of Refereeing of Major League Soccer
Director of Refereeing of National Premier Soccer League
Match commissioner for both CONCACAF and FIFA
Machnik is the current rules and match commentator for soccer games broadcast by Fox Sports and has been a commentator for many games including Gold Cups, Women's World Cup, MLS, U.S. National Team, UEFA Champions League, Copa America, the 2018 FIFA World Cup and the Confederations Cup
As you can imagine, I feel honored to welcome someone like Joe to the show and I want to thank my professor and friend, James Santomier Jr., for helping make this connection.
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Sep 12, 2024 • 59min
E108: The 5 Non-Negotiables for Peak Mental Performance w/ Agustina de Giovanni
Today, I am thrilled to welcome back a friend like Agustina de Giovanni to the show.
For those of you who don’t know Agustina, she is a Mental Performance expert with amazing experience working with football clubs in the US like DC United and she is currently working with Bay FC, the Women’s Soccer club founded in 2023.
Achieving peak mental performance is critical but in today’s world, it has become super challenging, which is why I wanted to bring Agustina back to the show and talk about:
Her mental performance frameworks and how she applies them to Bay FC
Drills that anybody can adopt to improve their mental health
What we can learn from the best athletes in the world
This is a highly practical episode you do not want to miss!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Sep 5, 2024 • 1h 5min
E107: Ownership, Fans and Finances in Football w/ Keith Wyness
Keith Wyness, former CEO at clubs like Aberdeen, Everton, or Aston Villa returns to the show for a deep-dive into the English Premier league including:
The Profit & Sustainability Rules at the EPL
Manchester City’s upcoming hearing
The sale of Everton
Ownership dynamics in the UK
And we even have time to talk about the Saudi Arabian football industry
Enjoy!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel

Sep 3, 2024 • 1h 14min
E106: Trends & Dynamics in Sports Business Events w/ Joao Frigerio (iWorkinSport)
We were invited to a live session organized by our friends from iWorkinSport to discuss:
Trends in the sports industry job market
How to maximize the experience at a sports industry conference / event
Frameworks for classifying industry events
This was an interesting session with questions from the audience and we thought this would be valuable to you as well...Enjoy!
Make sure you check out the community that iWorkinSport has built. You could find your next big opportunity thanks to them!
World Football Summit: The football we want, and need.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
You can learn more about us on:
Our website
LinkedIn
X
Instagram
Facebook
Our weekly newsletter
Our official YouTube channel