How AI and Gen Z Are Shaping the Future of Football Content w/ Nora Henriksson

In this episode recorded live from WFS Europe 2024 in Sevilla, we sit down with Nora Henriksson from Media.Monks to explore the intersection of technology and football. Nora shares insights on the generational shift in fan behavior and how AI is transforming content creation.

We cover:

• How Gen Z is consuming more highlights than full matches.
• The role AI plays in personalizing football experiences.
• The balance between tradition and innovation in football content.

This episode is brought to you by Slam Internacional and Leyendas de España—helping us bring football’s best stories to life.

Enjoy!

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