In this episode recorded live from WFS Europe 2024 in Sevilla, we sit down with Nora Henriksson from Media.Monks to explore the intersection of technology and football. Nora shares insights on the generational shift in fan behavior and how AI is transforming content creation.

We cover:

• How Gen Z is consuming more highlights than full matches.
• The role AI plays in personalizing football experiences.
• The balance between tradition and innovation in football content.

This episode is brought to you by Slam Internacional and Leyendas de España—helping us bring football’s best stories to life.

Enjoy!

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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