E113: Sports Marketing, Content & Innovation at Juventus w/ Mike Armstrong

I am thrilled to bring you an awesome conversation with Mike Amstrong, CMO at Juventus Football Club. As a marketer at heart, I am a big fan of the work they are doing at the club. I believe that initiatives like the Juventus Creator Program are what the industry needs to tap into new avenues of growth.

Mike and I cover:

• Marketing fundamentals at a Football Club
• The role of content in the sports business model
• Innovation

Honestly, this was a masterclass I will remember for years!

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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