Making Sense of Martech

In this episode of Making Sense of Martech, I'm joined by David Finkelstein, the Co-Founder, and CEO of BDEX. David is an internet pioneer, tech entrepreneur, and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, an Inc 5000 company, the first and the largest consumer data exchange platform in the U.S. David shares his views from a recent report published where BDEX found more than 250 million false identifiers in ad networks. We discuss the rapid changes in the digital advertising industry in 2021, from the demise of third-party cookies to Apple's shut down of app, email, and browser tracking, to the exponential proliferation of ad fraud and what these changes mean for the future of advertising technology in this new world of consumer privacy. You can find David on LinkedIn and Twitter. You can find BDEX here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode, I'm joined by Brittany Jezouit, the former editor-in-chief of Better Marketing, an international community publication that features content by and for marketers. Brittany has been working in media for marketers for more than a decade, working in an editorial capacity for SaaS, NFPs, and academia. She's been supporting marketers around the world with rich and helpful content and giving plenty of feedback and advice to marketers who are publishing daily. Today we discuss the state of the marketing media landscape, what has changed over the last few years, and the philosophy behind community-led media companies. --- You can find Brittany on LinkedIn and Twitter. You can find Better Marketing here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode, I'm joined by Tessa Court, the CEO of IntelligenceBank, a business process software company servicing marketers across more than 55 countries. Intelligence bank was recently featured in TMW for a research piece on the state of content regulation and the concept of Design and Distribution Obligations. Intelligence Bank is an interesting software company in that it offers a way for marketers to manage all of the complexities of marketing, across digital asset management, aligning teams on brand, organizing resources, and streamlining business processes. Not many companies share this unique space - building technologies that address the acute needs of marketers in enterprise companies. We talk about the rise of technology companies in the marketing operations arena, why they are needed, and how they significantly change the way marketing teams come up with and execute ideas. --- You can find Tessa on LinkedIn You can find IntelligenceBank here --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of MSoM I'm joined by Jessica Box, the head of growth at Linktree and the managing director at Girls in Tech Australia. Jess has had a long and storied career in the tech and startup space here in Australia, leading to her most recent role managing growth for one of Australia's fastest-growing tech companies, with over 15 million users. Today we talk about the role of companies like Linktree in the emerging creator economy, how content and media are becoming more diversified across the internet, and what new companies are building to meet new challenges in this economy. Our conversation covers the importance of creating an online identity, the idea of "everything as a service" and the tools needed to help people enter into the creator economy. We also discuss big tech's role in creative industries, the death of the website, and how the pandemic has changed the digital talent market. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by Anita Brearton and Sheryl Schultz, the founders of cabinetM, a marketing technology management platform that companies use to manage and report on their technology and technology strategy and LibraryM, a fantastic resource to find the latest research, events and content on Martech. CabinetM is based in the United States, and services more than 800 companies with their platform technology from some of the world's largest brands to startups. We talk about how marketers manage technology in their companies, and how enterprise businesses are different from smaller companies in how marketing technology is adopted and used across the industry. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by Alex Murrell. He's the strategy director at Epoch in the UK. Epoch is a brand agency and he's worked with seven of the 10 top largest FMCG companies and has a unique voice when it comes to understanding the role in which advertising and marketing agencies play in their client's growth, culture and society at large. Alex recently published a paper that was featured in TMW number #30, titled Adland is an Island. And in it, he unpacks some of the research into the dissonance between the demographics, culture and the interests of agency people, those who do the work for brands and the general population of people who actually receive the works featuring those marketing and advertising efforts. In this episode, we're going to have a very interesting conversation unpacking Adland's demographics, nature of agency work and the, the lives of people who actually do it. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by Ben Mosior, who goes by the moniker of "hired thought." Ben is a writer, podcaster, and strategy consultant who is focused on the principles behind Wardley Mapping, a novel way to work out how to connect your strategies to your customers and their needs. Ben has been featured numerous times in The Martech Weekly Newsletters, including Ben's article - Nobody Cares About Your Precious Framework. We talk about the dysfunctions of product and digital teams in enterprise organizations, how Wardley Mapping works, and creating situational awareness to help teams understand their customers and the competitive landscape better. We also talk about the complex nature of language in emerging industries such as technology, the various stages of company evolution within commercial systems, and connecting purpose to work across organizational structures. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of MSoM I'm joined by David Raab, the founder of the Customer Data Platform (CDP) Institute, a vendor-neutral platform that supports the Martech industry with methods, issues, education, and best practice guides for using and managing customer data. Mr. Raab has been consulting in this space for many years, even coining the term "CDP" way back in 2013. We talk about one of David's recent articles - have we reached peak Martech? Which was featured in TMW #030. We explore the state of the marketing technology industry, whether or not it's hit a "peak moment" and what the outlook is for the future of Martech, consumer privacy, and data collection. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of MSoM I have a conversation with Peep Laja, the founder and CEO of CXL an e-learning company for digital marketing, Wynter a B2B messaging research platform, and the founder and now board member of the newly rebranded Speero agency, previously the CXL agency in Austin Texas. Peep is someone who has pioneered data-driven marketing and optimization for over a decade, working with some of the world's most sophisticated brands and building unique products to empower people in the industry to get more value out of their data and content. We talk about strategic positioning, the value of messaging over copy, the state of the SaaS and Martech vendor industry, particularly the saturation of technology, and the ways in which companies playing in this space are beating out the competition in their categories. We also touch on discovering unsold problems through customer research, the disconnect between strategy and execution layers in a business, product message fit, and the lack of creative imagination in the marketing technology industry. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources: www.themartechweekly.com/msom-006-peep-laja-on-technological-saturation-and-strategic-positioning/

In this episode of MSoM I have an in-depth conversation with Geoffrey Keating, the head of content marketing at Segment, on the CDP report, an in-depth look into how organizations are using CDPs – exploring the data they're collecting, and the apps they're using to manage it. It was the most clicked-on feature in the TMW newsletter, #028. The report covers trends such as industries adopting CDPs, how brands are now inundated with data, the increasing adoption of CDPs for advertising purposes, and the shift away from channel centric to customer centric approaches to data collection. We talk about the state of CDPs in the market, how Segment was able to process more than a trillion API calls a month, how the landscape of data infrastructure in companies is changing globally and the increasing commoditization of data platforms. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com