Making Sense of Martech #012 | Participation and belonging in the creator economy
In this episode of MSoM I'm joined by Jessica Box, the head of growth at Linktree and the managing director at Girls in Tech Australia. Jess has had a long and storied career in the tech and startup space here in Australia, leading to her most recent role managing growth for one of Australia's fastest-growing tech companies, with over 15 million users. Today we talk about the role of companies like Linktree in the emerging creator economy, how content and media are becoming more diversified across the internet, and what new companies are building to meet new challenges in this economy.
Our conversation covers the importance of creating an online identity, the idea of "everything as a service" and the tools needed to help people enter into the creator economy. We also discuss big tech's role in creative industries, the death of the website, and how the pandemic has changed the digital talent market.
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