Making Sense of Martech #007 | Have we hit peak Martech?
In this episode of MSoM I'm joined by David Raab, the founder of the Customer Data Platform (CDP) Institute, a vendor-neutral platform that supports the Martech industry with methods, issues, education, and best practice guides for using and managing customer data. Mr. Raab has been consulting in this space for many years, even coining the term "CDP" way back in 2013.
We talk about one of David's recent articles - have we reached peak Martech? Which was featured in TMW #030. We explore the state of the marketing technology industry, whether or not it's hit a "peak moment" and what the outlook is for the future of Martech, consumer privacy, and data collection.
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