Making Sense of Martech

A conversation with Vahe Arabian and Grant Shankster. In this episode, I'm joined by Vahe Arabian and Grant Shankster. Both SEO (search engine optimisation) experts in their own right. Vahe is the founder of the state of digital publishing which is a membership platform and consultancy which helps publishers grow digital media properties. Grant is an SEO and PPC expert at The Various Artists working in a regionally focused agency based in Queensland Australia. Grant has worked across a number of industries including tourism but in recent years has focused his work on supporting local businesses with digital publishing and SEO capabilities. In this episode, we talk about the state of SEO in the industry, how experts approach the discipline, and its role in the digital economy Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Vahe Arabian at State of Digital Publishing You can find Grant Shankster at We Are Eva

A conversation with Frans Riemersma. In this episode, I'm joined by Frans Riemersma. He's the founder of Martech Tribe a Europe-based advisory and research firm that tracks the developments of the marketing technology industry and builds tools for senior leaders to better evaluate and manage their investments. Frans has also contributed to digital transformation training as a lecturer at Nyenrode Business University and spent close to a decade working with BrandMaker, a global marketing operations platform across R&D, innovation, and customer success. We talk about the upcoming Martech Day event, the first event of its kind that both Frans and Scott Brinker have announced where they are will be unveiling the much anticipated 2022 global Martech landscape, the latest research into the category, and presenting the annual "Stackies" awards which showcase how companies of all shapes and sizes visually present their marketing technology stacks in their business. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Frans Riemersma on LinkedIn and Martech Tribe.

In this episode, I'm joined by Tim Burrowes. He's the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim's also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It's based on his first book of the same title, Media Unmade surveying more than a decade of technology disruption in media, publishing and advertising. Tim has a unique perspective on how technology has changed the landscape of media as he's been in the room seeing the decisions play out as leaders adapt to a changing environment of content consumption and consumer change. In this episode, we talk about just that, what exactly did the last decade look like throughout this change, why Tim has pivoted to newsletters and what is driving media innovation today. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Tim Burrowes on LinkedIn and at https://www.unmade.media/

In this episode, I'm joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He's was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry. The Martech Alliance has trained companies like TikTok, McKinsey, and Facebook in the various disciplines of Martech through their online courses, training events, book clubs, and their online community. When I first met Carlos we talked about his vision for education in marketing technology, as multivariate, continuous, and community-centric. Carlos' perspective on education challenges some of the norms around how the marketing technology industry approaches education in the industry and is one of the most holistic providers in the space. In this episode, we talk about how and why Carlos founded The Martech Alliance, his philosophy on Martech education, and where he sees the future of training happening in this space. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Carlos Doughty on LinkedIn and at https://www.martechalliance.com/

In this episode, I'm joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activation, and intelligence company. Clearbit is an interesting player in the data space in how they collect business data from over 200 sources to create over 350 million business profiles which then sales and marketers can tap into to enrich their existing segmentation and do things like prospecting and lead generation. Clearbit is a data collection company that is evolving into a data activation company with the recent announcement of their data activation platform that works as an integration layer between Clearbit's data profiles and marketing and sales tools like CRMs, MAPs, and CDPs. Kevin has worked across the B2B SaaS space serving in multiple revenue and marketing executive roles. In this episode, we're talking about where Clearbit fits into the data privacy ecosystem, the evolution to data activation, and how brands leverage open data sources to drive marketing and sales. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Kevin Tate on LinkedIn and at clearbit.com

In this episode, I'm joined by Scott Brinker. If you've been working in Martech for some time, Scott needs no introduction. Affectionately called "the godfather of Martech" Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer science at Harvard, and is a Fellow at MIT Sloan. Scott's also behind the now-famous Martech Landscape supergraphic, a tool that maps and categorizes more than 8,000 marketing technologies in the industry. In this episode, we're talking about Scott's perspective on Martech in 2022 as he's recently written an article talking about three big innovation horizons in the industry: Commerce, Big Ops, and No Code. --- Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Scott Brinker on LinkedIn, Twitter, and on Chiefmartech.com

In this episode of MSoM, I'm joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for Medibank Australia. Jon's career as a marketing technology team builder has spanned roles such as leading the Martech function for a number of bluechip companies across the region and guiding the establishment of marketing technology platforms for one of Australia's largest IT companies. He's passionate about enabling diverse teams to deliver big projects for big brands. Today we're talking about just that - How to establish marketing technology in an enterprise environment, what it takes to acquire and implement Martech from a practitioner's perspective and what can we learn about building high-performing teams in an industry which is rapidly changing. --- Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Jon Goh on LinkedIn.

In this episode, I'm joined by Preston So, he's the senior director of product strategy at Oracle, the editor in chief of Tag1 Consulting, the Editor of A List Apart, a regular columnist at CMSWire, and the founder of Decoupled Days. Preston is also an author with two newly released books; Voice Content and Usability and Gatsby: The Definitive Guide. Preston has had a long and storied career working on the bleeding edge of digital and has in recent times been focusing his attention on the opportunities of voice in customer experiences. We talk about the need to rethink how we understand what customer experience is online, preparing brands for the emergence of new technologies that will usher in new ways for people to interact with products and services, and how content strategy is transforming as the way we use the internet is becoming more diversified. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter. You can find Preston So on LinkedIn and Twitter and on preston.so.

In this episode of Making Sense of Martech, I'm joined by Mike Rizzo. He's the founder of the online community dedicated to marketing operations - Mo Pros. Mike has a long and interesting career across marketing technology and growth marketing management. Mike recently left his role with Mavenlink overseeing community and loyalty programs to dive into Mo Pros full time as the community has grown significantly over the past four years. We talk about the need for independent online communities that support professionals, why Mike founded Mo Pros to support the marketing technology industry, the role of mentorship and peer learning in a marketing technologist's career, and how education is changing in the industry. Listen on Apple, Spotify, Google, and everywhere else. You can find Mike Rizzo on LinkedIn and Twitter. You can find the Mo Pros community here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by two guests, both in their own right leaders in experimentation. First, we have David Mannheim. He's the Global VP of Conversion Rate Optimisation with Brainlabs UK, and the former founder of a leading optimization firm, User Conversion. Second, we have Oliver Palmer, he's a senior optimisation consultant and prolific author who's worked on a number of high-profile brands in the APAC region. Across the digital experimentation industry, the past year has seen a major shift in how people think about the place of optimization in their businesses, questioning the validity of associating testing with revenue outcomes, and the scientific promise of experimentation. Several articles featured in TMW have been authored by our guests discussing and exploring this topic. From David, a series of articles exploring the connection between experimentation and financial gain and from Oliver, tracing the crisis of optimization and its detachment from its scientific methodologies. In our conversation, we talk about the changing perspectives on the purpose and practice of optimisation. Listen on Apple, Spotify, Google, and everywhere else. You can find Oliver Palmer on LinkedIn and Twitter and you can read his articles here. You can find David Mannheim on LinkedIn and Twitter --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.