Making Sense of Martech #023 | The history of media disruption
In this episode, I'm joined by Tim Burrowes. He's the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim's also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It's based on his first book of the same title, Media Unmade surveying more than a decade of technology disruption in media, publishing and advertising. Tim has a unique perspective on how technology has changed the landscape of media as he's been in the room seeing the decisions play out as leaders adapt to a changing environment of content consumption and consumer change.
In this episode, we talk about just that, what exactly did the last decade look like throughout this change, why Tim has pivoted to newsletters and what is driving media innovation today.
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You can find Tim Burrowes on LinkedIn and at https://www.unmade.media/