Making Sense of Martech

A conversation with Eric Seufert. In this episode, I'm joined by Eric Seufert to talk about his thesis-slash-catch phrase "everything is an ad network." Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo. In this episode, we talk about Adtech branching out into all kinds of new commerce, retail, and platform media channels, Europe's role in the development of mobile apps and gaming, what will happen to the web if Eric's catchphrase "everything is an ad network" becomes a reality, privacy and the threat of walled gardens, whether or not programmatic has a future, media power laws, the 1% of ad networks and many other topics… Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Eric on LinkedIn.

A conversation with Gareth Noonan. In this episode we're joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operations, Sales, Business Development, and Product management. He's an expert in mobile app and desktop video, OTT, native, and display advertising across all screens. Gareth has held prominent positions at leading industry players. He served as the General Manager for Americas at Smaato, driving impactful strategies in the Adtech landscape. As the SVP of Operations at AdFormics, Gareth contributed to their success for nearly three years, showcasing his strategic prowess. Currently, Gareth is the GM of Advertising at Demandbase. In this episode, we discuss the journey of building Demandbase's demand-side platform and their pivotal shifts in Adtech thinking, the challenge of adapting B2C-centric Adtech to the intricate B2B landscape, the significance of a B2B-specific DSP for Account-Based Marketing strategies, the concept of the "dark funnel" in marketing and its impact on B2B campaigns and lastly, we explore the rise of Connected TV in the B2B realm. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Gareth on LinkedIn.

In this episode, we're joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo and Salesforce, where he led and supported implementations for many big brands. After his time with those two companies, Bobby moved onto Lev, a Salesforce consultancy, before the company was acquired in 2022 by Cognizant. At that point, Bobby teamed up with Michael to co-found Stitch, a martech consultancy that focuses on Braze and MarTech architecture. Now in his role as Chief Solutions Officer, Bobby leads the company's solutions team, and loves to talk about martech architecture, customer engagement platforms, the customer journey, and more. Michael Burton is also a veteran of Salesforce who has worked at several other companies, including ExactTarget, which went on to be acquired by Salesforce. After leaving Salesforce, he also made his way over to Lev, where he rose up the ranks from Senior Director to SVP to CEO, the position he held when the company was acquired. Now serving as the CEO of Stitch, Michael is continuing to focus on building and scaling professional services for marketing technology. His areas of expertise include meaningful metrics, customer engagement, CX, and the martech industry as a whole. In this conversation, we dive into going through the process of a company acquisition, implementing the right martech stack, CX strategy, Stitch's partnership with Braze, and a look to the future of martech. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Bobby on LinkedIn and Michael as well on LinkedIn

In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Women in Data, and has a long and storied career in customer experience optimisation and analytics. In this episode, we talk about the connection between education and Martech utilization, solving some of the education problems in the Martech industry in Australia, and how marketers should be thinking about and buying tech. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Michaela on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technologies in brands and alerts teams to suspicious activity, data leaks or accidental sharing with third parties. something they call "data assurance". In this episode we talk aboutVaultJS' approach to building privacy-positive tech in the Martech and Adtech space, what data assurance is, data leakage horror stories, and the current state of data monitoring in the Martech industry. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠ You can find Josh on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly in the Martech industry through its widely used cookieless Panorama ID , data marketplace and recently announced Spherical platform, a CDP accelerator. Complementary to the CDP and accelerating that into Adtech use cases. In this episode, we talk about why Lotame has decided to step into the Martech world with the Spherical platform, the role of first-party data in a post third-party-cookie world, how identity is changing in Adtech and if we'll start to see a divergence or paid and owned focused CDPs. Go here for ⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠ You can find Alex on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Rajan Kumar. In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He's an unusual guest because not too long ago Raj was my boss! It's a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consulting, combining the optimization of tech stacks with the development of clients' internal capabilities, processes, and data-driven cultures, ensuring lasting outcomes can be achieved. Rajan is passionate about building high-performance teams through supportive culture and loves collaborating with forward thinkers. In this episode we talk about the "Ferrari in the garage" problem in Martech, how leaders in enterprise brands thinking about investing into Martech, coordination problems in Martech, the path to progress, and the influence of personal ambition when buying and using Martech. Go here for ⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠ You can find Rajan on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Shoshana Wodinsky. In this episode, I'm joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work cited by The New York Times, The Washington Post, and The Wall Street Journal. She is a prolific writer, penning articles like, How Google Ruined the Internet (According to Texas), Here's How California's Prop 24 Could Better—or Break—Our Privacy for Good, Opportunism, Thy Name Is Zuckerberg to name a few. In this episode, we talk about the problems plaguing Adtech, the challenge of consumer privacy in a world of tech giants, why Shoshana is dedicating her career to investigating tech companies from a privacy lens, and how to balance enabling free online content and services while preventing the surveillance of consumers, among many other topics. Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠ You can find Shoshana on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of GroupM Commerce in ANZ, he was also the e-commerce lead for WPP AUNZ and more. On the Agency side, Roger has also help created the Amazon Academy & Amazon Unboxed event at GroupM, building strong relationships with key partners like Amazon, eBay & Woolworth's Cartology. In this episode, we talk about the rise of retail media and where it sits in the broader media landscape, how it compares to other type of media, the current silos and inefficiencies, navigating the trade-offs between ads and experiences as well as channels and opportunities. Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠ You can find Roger on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Jay Sanderson. In this episode I'm joined by Jay Sanderson. He's the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences. Jay has worked across companies such as Sitecore, AT&T and Thomson Reuters. After moving from development and technical roles into the world of digital marketing, he quickly realised the need for data-driven decision-making and new ways to leverage mar-tech platform features to achieve growth and becoming an advocate. In this episode we talk about the changing category of digital experience platforms, how Jay approaches and defines composability in the CDP and DXP space, Generative AI and the new interfaces for building CX, and what the leading edge of personalisation looks like for the enterprise. Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠ You can find Jay on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.