Making Sense of Martech #52 | Rajan Kumar on why companies fail to get the most out of Martech
A conversation with Rajan Kumar.
In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He's an unusual guest because not too long ago Raj was my boss! It's a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consulting, combining the optimization of tech stacks with the development of clients' internal capabilities, processes, and data-driven cultures, ensuring lasting outcomes can be achieved. Rajan is passionate about building high-performance teams through supportive culture and loves collaborating with forward thinkers.
In this episode we talk about the "Ferrari in the garage" problem in Martech, how leaders in enterprise brands thinking about investing into Martech, coordination problems in Martech, the path to progress, and the influence of personal ambition when buying and using Martech.
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You can find Rajan on LinkedIn .