Making Sense of Martech #59 | Eric Seufert: Everything is an Ad network
A conversation with Eric Seufert.
In this episode, I'm joined by Eric Seufert to talk about his thesis-slash-catch phrase "everything is an ad network." Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech.
Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo.
In this episode, we talk about Adtech branching out into all kinds of new commerce, retail, and platform media channels, Europe's role in the development of mobile apps and gaming, what will happen to the web if Eric's catchphrase "everything is an ad network" becomes a reality, privacy and the threat of walled gardens, whether or not programmatic has a future, media power laws, the 1% of ad networks and many other topics…
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