

Get Serious
Chris Duff
Join Chris Duff, Managing Partner at Serious Land Capital, as he shares short, value-packed episodes about his team's journey building a world class real estate business focused on land in the US. Succeed or fail, ALL will be shared. Occasional interviews may be published.
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Episodes
Mentioned books

Nov 21, 2025 • 20min
Why Hormozi's Quitting the Money Game (After Winning It) | Ep. 262
Chris shares key takeaways from the Hormozi Live event, emphasizing the importance of focus, consistency, and a long-term commitment to content strategy. He reflects on the significance of character and legacy in life, moving beyond monetary goals, and prioritizing health and personal fulfillment.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 19, 2025 • 12min
Why 40% Quit? And the One Move That Saved the Rest | Ep. 261
Chris discusses the challenges of sourcing quality inputs and the importance of innovative problem-solving strategies. He emphasizes the need to exhaust all options and not settle for mediocrity in order to take work to the next level.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 17, 2025 • 6min
The Subdivide Trap 99% of Investors Fall Into | Ep. 260
Chris emphasizes the importance of careful consideration in property investments, particularly when it comes to subdivisions. He discusses the allure of forcing appreciation through subdivisions but warns about the rarity and market dependencies involved in such decisions.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 14, 2025 • 20min
I Reviewed 2,000 Land Parcels in 84 Hours - Here's What I Learned | Ep. 259
Chris discusses the challenges and complexities involved in analyzing pricing variance in real estate. He emphasizes the importance of data sets and the difficulties he faced while trying to simplify the project of property valuation. The conversation highlights the need for thorough market analysis and the intricacies of working with property comps.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 12, 2025 • 16min
Hormozi's AI Warning - Why Most AI Businesses Will Fail | Ep. 258
Chris shares insights from a recent live event with Alex Hormozi, focusing on the importance of nurturing customer relationships, understanding marketing funnels, and the role of AI in business. He emphasizes the need for entrepreneurs to focus on inputs rather than just results, the significance of proprietary data, and the long-term vision required for success.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 10, 2025 • 19min
Why Most Entrepreneurs Fail (Hormozi on Strategy vs Ambition) | Ep. 257
Chris explores the insights gained from a live event featuring Alex Hormozi, focusing on the challenges and realities of entrepreneurship, particularly in software development. He discusses the importance of product quality, execution over ideas, and the commitment required to succeed in business. The conversation emphasizes the need for entrepreneurs to understand the complexities of building software and the necessity of prioritizing effective strategies and hard work to achieve success.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 7, 2025 • 16min
The SPCL Framework - Hormozi's Content Strategy Breakdown | Ep. 256
Chris discusses the complexities of executing business strategies effectively, emphasizing the importance of understanding and targeting a core audience before expanding further. He highlights the common pitfalls that many face in the execution process and the need to prioritize tasks based on constraints.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 5, 2025 • 20min
Why Fewer Customers = More Profit - 11 Hours with Hormozi | Ep. 255
Chris reflects on insights gained from an extensive session with Alex Hormozi, emphasizing the importance of focusing on one marketing channel, understanding business debt, and employing counterintuitive strategies for growth. He discusses the challenges of scaling coaching businesses and the trade-offs between profitability and enterprise value, ultimately encouraging entrepreneurs to consider their unique paths to success.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 4, 2025 • 14min
Commercial Deal Scam - Process Gaps We're Fixing Before Close | Ep. 254
Second major scam attempt on a commercial NC property—caught day before closing when the seller's phone disconnected. Honest breakdown of the process gaps that let this get so far (even past the title company's checks) and the specific improvements we're implementing: earlier skip tracing, direct ID verification, and better protections for the funder-to-seller gap. No money wired, but significant DD time invested. Lessons learned for tightening our process.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Oct 31, 2025 • 20min
What Hormozi Told 100 Entrepreneurs About the $1-3M Swamp | Ep. 253
Chris shares insights from an extensive event with Alex Hormozi, focusing on the challenges entrepreneurs face when scaling their businesses, particularly in the $1-3 million revenue range. He discusses the psychological barriers to growth, the importance of focus, and the critical role of talent acquisition in overcoming these challenges. Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"


