Get Serious Zillow Digest Strategy: The Exact Filters That Find Subdivide Deals | Ep. 283
Jan 9, 2026
Chris delves into land investment strategies with Serious Land Capital, focusing on how they navigate the market. He shares insights on evaluating subdivide and value-add deals while adapting strategies to enhance success. The discussion covers initial filters like geographic regions and pricing, as well as the efficient screening process using Zillow digests. Challenges with low hit-rate offers are addressed, leading to revised criteria, all while emphasizing the importance of underwriting as their competitive edge.
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Scale With Low-Cost On-Market Leads
- Use low-cost on-market channels like Zillow digests to scale lead volume before spending on expensive marketing.
- Build repeatable workflows and increase county coverage gradually as underwriting capacity grows.
Demand Signals For Subdivide Plays
- Prioritize markets where minor subdivides are commonly sold as child parcels to avoid being a first mover.
- Look for at least twice as many child-parcel sales versus parent-parcel sales to validate demand.
Run A Five-Step Subdivide Checklist
- Use a multi-step subdivide checklist that includes comps, local child-parcel activity, adverse factors, and full cost accounting.
- Ensure you know all subdivide costs before committing to purchase offers.