

Get Serious
Chris Duff
Join Chris Duff, Managing Partner at Serious Land Capital, as he shares short, value-packed episodes about his team's journey building a world class real estate business focused on land in the US. Succeed or fail, ALL will be shared. Occasional interviews may be published.
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Episodes
Mentioned books

Feb 2, 2026 • 21min
From Flipper to Founder: What I Learned at Mastermind in Costa Rica | Ep 293
Chris shares insights from an AI mastermind event, focusing on common entrepreneurial challenges, the importance of confidence, and the dynamics of gender in business. He emphasizes the need for focus, building a supportive team, and the necessity of making offers to succeed in the market. The discussion also highlights the value of having a long-term vision in business, particularly in the real estate sector.We fund larger land deals that others can’t reliably underwrite. With a 100% close rate on committed capital and over $6M funded, we are the relentless funding partner for experienced operators.Submit your next deal for funding ($50K - $1M+) and experience underwriting that turns over every stone.Partner With Us Today → Seriousland.CapitalGet our exclusive weekly brief on market shifts, underwriting insights, and fundable deal characteristics, curated specifically for serious land operators.Stay sharp and fund-ready. → Serious News

Jan 30, 2026 • 13min
Travel, Perspective, and the Real Opportunity You're Not Seeing | Ep 292
Chris shares insights from his recent trip to Costa Rica, focusing on the real estate opportunities in the region, the challenges of infrastructure, and the socioeconomic disparities he observed. He reflects on the happiness of the Costa Rican people despite their living conditions and emphasizes the importance of perspective when considering opportunities in real estate and life.We fund larger land deals that others can’t reliably underwrite. With a 100% close rate on committed capital and over $6M funded, we are the relentless funding partner for experienced operators.Submit your next deal for funding ($50K - $1M+) and experience underwriting that turns over every stone. Partner With Us Today → Seriousland.CapitalGet our exclusive weekly brief on market shifts, underwriting insights, and fundable deal characteristics, curated specifically for serious land operators.Stay sharp and fund-ready. → Serious News

Jan 28, 2026 • 14min
Time Audit Process: Building AI Workflows for Repetitive Tasks | Ep. 291
In this episode, Chris discusses the operational strategies at Serious Land Capital, focusing on the importance of identifying and addressing core constraints within the business. He emphasizes the role of AI in enhancing operational efficiency and the necessity of conducting time audits to streamline repeatable tasks. The conversation also highlights the significance of establishing a culture of operational excellence to ensure sustainable growth and efficiency.We fund larger land deals that others can’t reliably underwrite. With a 100% close rate on committed capital and over $6M funded, we are the relentless funding partner for experienced operators.Submit your next deal for funding ($50K - $1M+) and experience underwriting that turns over every stone.Partner With Us Today → Seriousland.CapitalGet our exclusive weekly brief on market shifts, underwriting insights, and fundable deal characteristics, curated specifically for serious land operators.Stay sharp and fund-ready. → Serious News

Jan 26, 2026 • 23min
From "It's Impossible" to "It's Inevitable": The 5-Point Mindset for Entrepreneurs | Ep. 290
In this episode, Chris explores the importance of mindset in achieving success, particularly in the context of land investing. He discusses the five levels of mindset, from feeling that goals are impossible to embracing a mindset of inevitability. Through personal anecdotes and insights from coaching, he emphasizes the need for practical action and self-belief in overcoming challenges and achieving one's goals.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jan 23, 2026 • 13min
Building the Bridge: How We're Scaling From $500K Deals to $1M+ Properties | Ep. 289
In this episode, Chris discusses the future outlook of partnership structures in real estate, focusing on capital deployment strategies, the importance of building relationships with quality operators, and the complexities of fund structures. He emphasizes the need for clear definitions in investment vehicles and the significance of matching capital with experienced operators to foster growth. The discussion also highlights the long-term vision of building reliable partnerships and the collaborative nature of the real estate industry.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jan 21, 2026 • 16min
Banks Don't Do Their Own Underwriting: The Problem With Land Valuation Firms | Ep 288
In this episode, Chris discusses the complexities and challenges of land appraisal, particularly in the context of third-party funding and the regulatory environment that banks operate under. He highlights the need for AI-driven underwriting processes to improve accuracy in property valuation and the significant role appraisal firms play in the real estate market. The discussion also touches on the implications of inaccurate appraisals on property transactions and the need for transformation within the appraisal system.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jan 19, 2026 • 17min
How We Spot Overvalued Markets (Before Funding a Deal) | Ep. 287
In this episode of Get Serious, Chris discusses the current state of the real estate market, focusing on how to identify overvalued markets. He highlights the significant gap between buyers and sellers, noting that buyer activity is at its lowest since 2013, which indicates a challenging market for buyers. Chris emphasizes the importance of using data analytics tools like the Reventure app to assess market conditions and make informed investment decisions. He shares insights on the Austin real estate market, detailing its recent boom and subsequent crash, and explains how various data points can guide investment strategies in a fluctuating market.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jan 16, 2026 • 17min
From Small Deals to Seven-Figure Partnerships: Why We're Done Chasing Volume | Ep. 286
Chris discusses the strategic evolution of Serious Land Capital, focusing on their marketing strategy and the adjustments made to their ideal customer profile. With a successful track record of funding over $6 million in land deals, He emphasizes the importance of refining their target market, particularly by raising the minimum purchase price for properties. He shares insights on the necessity of understanding customer avatars and the significance of underwriting in their investment decisions. As the real estate market faces challenges, Chris highlights the need for creativity and grit in navigating these hurdles while seeking partnerships with experienced operators to enhance deal flow.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jan 14, 2026 • 14min
Actions First, Feelings Second: Sharran Srivatsaa's Action Equation for Beating Inertia | Ep. 285
Chris discusses the challenges of maintaining productivity, especially after the holiday season. He shares personal experiences of struggling with inertia and distractions, emphasizing the importance of taking action despite feelings of low motivation. He introduces frameworks and strategies to overcome these challenges, including the idea that actions should precede feelings, and the significance of setting tangible stakes and reducing the perceived cost of tasks. He encourages listeners to find small wins to build momentum and maintain discipline in their entrepreneurial journeys.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Jan 12, 2026 • 15min
AI vs. SaaS: Why We're Rebuilding Our Tech Stack | Ep. 284
Chris discusses the rapid evolution of AI and its implications for business applications, emphasizing the need for custom solutions to enhance efficiency and competitiveness. He explores the importance of cost management in tech stacks and the future of work in an increasingly automated environment.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"


