

Get Serious
Chris Duff
Join Chris Duff, Managing Partner at Serious Land Capital, as he shares short, value-packed episodes about his team's journey building a world class real estate business focused on land in the US. Succeed or fail, ALL will be shared. Occasional interviews may be published.
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
Episodes
Mentioned books

Dec 15, 2025 • 9min
54% IRR in the Worst Market: What Split Focus Still Cost Me | Ep. 272
Chris discusses his journey in managing two businesses, Serious Land Capital and Land Pricer. He reflects on the challenges of dual operations, the importance of focus, and the insights gained from industry leaders. Ultimately, he emphasizes the need to prioritize one business to achieve greater success and efficiency.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Dec 12, 2025 • 13min
$1.6M Exit to $1.2M Reality: What Subdivide Analysis Always Misses | Ep. 271
Chris discusses the intricacies of subdividing land, focusing on a specific case study involving an Oklahoma property. He emphasizes the importance of understanding market trends, conducting thorough analyses, and employing effective negotiation strategies. The discussion highlights the challenges and considerations in land investment, particularly in a competitive market.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Dec 10, 2025 • 17min
Why Your Business Decisions Are Superstition: Hormozi's Warning | Ep. 270
Chris discusses key insights from a live event with Alex Hormozi, focusing on the importance of separating signal from noise in business decisions, the necessity of clear communication, and effective marketing strategies. He emphasizes the need for clarity in writing and the value of repackaging content to engage audiences effectively.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence

Dec 8, 2025 • 16min
What a Desk Audit Taught Me About Using AI Right | Ep. 269
Chris discusses the importance of optimizing your workspace for productivity, sharing his personal strategies and experiences in upgrading his workstation. He emphasizes the significance of investing in quality equipment, leveraging AI for improvements, and managing technology effectively to enhance workflow. The conversation covers various aspects of creating an ergonomic and efficient workspace, ultimately aiming to maximize productivity in a competitive environment.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Dec 5, 2025 • 22min
Why I'm Lowering My Profit Ceiling: The Liquidity Bet Nobody Sees | Ep. 268
Chris discusses the evolving strategies and financial tactics his business is employing in response to market conditions. He emphasizes the importance of experimentation, risk management, and operational adjustments to navigate a challenging economic landscape. Key themes include minimizing overhead, exploring subdivide opportunities, and adapting to regulatory pressures in transactional funding. Chris also highlights the need for creative financing solutions and the potential for future growth in land banking and other avenues.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Dec 3, 2025 • 17min
Why Speed Beats Everything: Hormozi's Operational Framework | Ep. 267
Chris delves into the insights from the Hormozi event, focusing on the importance of building a strong business culture, the significance of integrity, and the strategies for effective hiring and operational excellence. He emphasizes the need to sell at the right moment and the critical role of speed in business transactions, providing actionable takeaways for entrepreneurs.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Dec 1, 2025 • 13min
10% Price Cuts on Profitable Assets: The Market Read That Changed My Mind | Ep. 266
Chris reflects on the challenges faced in the real estate market post-Thanksgiving, discussing the difficulties of selling properties in a buyer's market. He emphasizes the importance of strategic pricing and buyer engagement, sharing insights on market predictions and the need for adaptability in investment strategies.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 28, 2025 • 10min
I Walked From $1M Deal: The Off-Market Trap Exposed | Ep. 265
I turned down a $1M subdivide deal because the pricing was based on a fantasy. The realtor and local investor cited a 400-acre project that sold fast, but it was 100% off-market with infrastructure 99% of investors don't have. Here's why comparing off-market success to on-market reality is costing land investors 30% margins and how to avoid this trap.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 26, 2025 • 15min
Why Hormozi Turns Down Most Stages (and 80% of His Money Goes Here) | Ep. 264
Why does Alex Hormozi turn down most speaking invitations? And where does he invest 80% of his money? This episode reveals the counterintuitive strategies behind his $100M+ empire. Discover his selective approach to visibility and the surprising resource allocation decision that drives exponential growth. These insights will challenge everything you thought you knew about building sustainable success.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"

Nov 24, 2025 • 17min
Why Every GEO Hack Is Failing: The One Marketing Moat That Works | Ep. 263
Chris discusses the misconception of shortcuts in achieving success and delves into the behavior of large language models (LLMs) when processing content. He emphasizes the importance of hard work and the limitations of LLMs in accurately assessing and referencing information.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"


