From Small Deals to Seven-Figure Partnerships: Why We're Done Chasing Volume | Ep. 286

Chris discusses the strategic evolution of Serious Land Capital, focusing on their marketing strategy and the adjustments made to their ideal customer profile. With a successful track record of funding over $6 million in land deals, He emphasizes the importance of refining their target market, particularly by raising the minimum purchase price for properties. He shares insights on the necessity of understanding customer avatars and the significance of underwriting in their investment decisions. As the real estate market faces challenges, Chris highlights the need for creativity and grit in navigating these hurdles while seeking partnerships with experienced operators to enhance deal flow.

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