The Sales Podcast With Wes Schaeffer, The Sales Whisperer® cover image

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

Latest episodes

undefined
Jun 2, 2024 • 56min

Partner. Pivot. Prosper. Feras Alhlou on The Sales Podcast.

Feras Alhlou shares his journey from being laid off in a dry market to launching his own successful business.  He emphasizes the importance of adaptability and readiness to pivot in the face of unexpected challenges.  Feras also discusses the role of personal responsibility and the need to take proactive action to achieve success.  He highlights the significance of surrounding oneself with the right people and constantly learning and improving.  Feras shares his experiences in the early days of web design and online marketing, and how he navigated the evolving landscape of technology and AI.  Feras shares his journey of starting and growing a successful analytics business, emphasizing the importance of specialization and finding the right business partners.  He discusses the challenges of selling to Fortune 500 companies and the importance of continuous learning and improvement.  Feras also advises young entrepreneurs and emphasizes the need for hard work and building a strong network.  He cautions against following shady gurus and encourages authenticity and listening to the customer. Feras shares his resources, including his YouTube channel and newsletter, Startup with Ferris. https://blog.thesaleswhisperer.com/p/feras-alhlou Chapters 00:00 Introduction and Background 02:57 Adaptability and Pivoting in Entrepreneurship 05:40 Surrounding Yourself with the Right People and Constant Learning 10:15 Personal Responsibility and Proactive Action 26:44 Challenges and Lessons in Selling to Fortune 500 Companies 28:28 The Importance of Continuous Learning and Improvement 36:59 Hard Work and Building a Strong Network for Career Advancement 48:07 Beware of Shady Gurus and Seek Advice from Successful Individuals 53:14 Authenticity and Listening to the Customer in Business   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
undefined
May 28, 2024 • 40min

How Gabe Lullo, CEO of Alleyoop.io, is Revolutionizing Sales Engagement With His SDR Team

Gabe Lullo, CEO of Alleyoop.io, discusses the effectiveness of phone calls in sales prospecting and the challenges of reaching decision-makers.  Description: In this episode of The Sales Podcast, I sit down with Gabe Lullo, CEO of Alleyoop.io, to dive deep into how his innovative platform is transforming the way businesses approach sales engagement and productivity. Gabe shares insights into the challenges sales teams face today, how Alleyoop is tackling them with cutting-edge solutions, and his journey from startup founder to successful tech CEO. He emphasizes the importance of personalization and relevance in all prospecting channels, including phone calls, emails, and LinkedIn messages.  Gabe also highlights the need for training and skill development in sales teams to improve closing rates. He shares insights on the gamification of the sales process and the basketball-themed branding of Alleyoop.io. We discuss: • The power of automation in streamlining sales processes • How AI and data are shaping the future of sales • Strategies for scaling sales teams efficiently  • Gabe’s vision for the next big thing in sales technology We wrap up the interview with Gabe by discussing the challenges of cold email and the importance of being direct and human in all communication channels. If you’re a sales leader or a sales rep looking to optimize your workflow and boost results, this is a must-watch! 00:00 Introduction and Welcome 08:16 The Importance of Personalization and Relevance in Prospecting Channels 12:59 Training and Skill Development for Improved Closing Rates 23:28 Challenges and Strategies in Cold Email 30:12 Being Direct and Human in Communication Channels 35:19 Conclusion Don’t forget to like, comment, and subscribe for more insightful interviews and sales tips! Listen on: 🎙️ Apple Podcasts | Spotify | Google Podcasts #Sales #SaaS #SalesEngagement #SalesAutomation #Alleyoop #Startup #SalesPodcast #TheSalesWhisperer Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes
undefined
May 21, 2024 • 1h 7min

Go Full Throttle on Your Lead Generation With Michael Falato

https://www.thesaleswhisperer.com/p/michael-falato   00:00 Introduction and Air Force Stories 11:33 Sales as a Service: Full Throttle Falato Leads 24:27 Lead Generation Strategies 29:22 Pricing and Comparisons 36:17 Aim High and Provide Value Takeaways Michael Falato transitioned from a career in sales and real estate to starting his own company, Full Throttle Falato Leads, which offers sales as a service using software automation. Personalization and value are key in outreach. Michael invites prospects to be featured guests on his podcast or roundtable as a way to start a conversation. Tools like Apollo can be effective for lead generation, but it's important to understand how to use them properly and avoid spamming or breaking email deliverability rules. The future of cold email outreach is uncertain, as platforms like Google may implement stricter measures to prevent spam. Building relationships and providing value are essential in sales, regardless of the industry or approach. Attending conferences and events can be a valuable way to meet potential clients and generate leads. Social media platforms like Twitter and LinkedIn can be used to connect with prospects and set up meetings. Personalization and finding common ground with prospects can help make outreach more effective. Having a strong mindset and being persistent are important qualities in sales. Building relationships and providing value to clients are key to long-term success in lead generation. Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
undefined
May 9, 2024 • 1h 14min

Former Grant Cardone Salesman & Mastermind Member, Benjamin John on The Sales Podcast

https://www.thesaleswhisperer.com/p/ben-john Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk Sound Bites "As long as you're not out here being a douche and you actually care about people." "They're pretty much teaching business in a very immature way." "There's a huge problem here that I've noticed." "Why are we using middle school behavior and strategies in business and sales?" "You try that crap with my wife, she would tear you apart" "Probing and hard questions in sales feel immature." Takeaways Being opinionated is important as long as it is not accompanied by judgmental behavior. Some coaches and mentors use deceptive practices and manipulation techniques to grow their businesses. The coaching industry can be a scam, and it is important to exercise discernment and critical thinking when engaging with coaches and mentors. The influence of Scientology can be seen in the coaching world. Individuals can be vulnerable to manipulation during uncertain times. Avoid using manipulative tactics in sales and focus on creating a positive and relaxed sales experience. Pay attention to red flags and trust your intuition when something feels wrong. Question and challenge beliefs and mentorship programs that don't align with your values. Seek out new information and engage in dialogue to expand your understanding and perspective. Chapters 00:00 Introduction and Welcoming 09:57 Deceptive Practices and Manipulation in the Coaching Industry 25:58 Vulnerability and Manipulation during Uncertain Times 34:18 Using Immature Strategies in Business and Sales 45:43 Leaving a Misguided Mentorship Program 55:58 Trusting Your Intuition and Recognizing Red Flags   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
undefined
May 8, 2024 • 1h 1min

How This Foster Child Became Extraordinary, Meet Misty Kortes

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now. She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age. We also get into her introduction to marketing and the role of AI in content creation today. Hint: personalize what the robot gives ya! We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business. Along the way we get into the… complexity of building a business and the responsibilities of business owners. power of marketing and the balance between easy and hard work. importance of realness and authenticity, as well as the role of vision in motivation. dangers of unrealistic visions and the value of setting realistic expectations. power of personal stories and the importance of honoring commitments. Professional Sales Tips you'll learn today on The Sales Podcast ... Grew up in foster care “If you’ve ever seen an episode of C.O.P.S., you’ve seen my life.” Misty Kortes on The Sales Podcast Was in therapy as an 11-year-old and started journaling while in foster care About to turn 50 She has been an entrepreneur since she was in first grade She would draw as a kid during recess, and she’d sell them at the next recess But kids wouldn’t buy enough pictures, so she started selling tattoos She doesn’t want to relive something bad from her past Leave the bad behind Related posts Name Your Price on the Make Every Sale Program Get this great CRM for free Find The Best CRM For Your Team and Budget Start Your 12 Weeks To Peak™ As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class Most businesses want to skip marketing, they just want sales You need traffic to grow sales Content creation is not marketing Run ads, do partnerships, and/or speak SEO is the long game, and it can be harder now She’s a coach first, an implementor second Most of your time is spent on things that you consider most important to you   GUEST INFO: Guest Site: www.mistykortes.com Guest Book Site: https://mistykortes.com/becoming-extraordinary Guest Instagram: https://www.instagram.com/mistykortes   Guest LinkedIn: https://www.linkedin.com/in/mkortes Guest Facebook: https://www.facebook.com/mistyyourmarketingcoach Sales Growth Tools Mentioned In The Sales Podcast Get My “Whisper Starter Pack” For Just $49 Take The CRM Quiz Write Emails That Get Read and Make You Money Name Your Price on the Make Every Sale Program PODCAST INFO: The Sales Podcast Home The Sales Podcast on YouTube    
undefined
Apr 30, 2024 • 1h 12min

Learn to Write or Have Skinny Kids says Copywriter Ben Settle

https://wesschaeffer.com/blog/ben-settle-returnsHe has been publishing the Email Players since 2011Got into direct marketing/copywriting in 2002He stumbled into it when the world was quite differentHe found a Yahoo Group with a bunch of old-school marketersIt was run by Perry Marshall, and it was about Dan KennedyJohn Carlton was in therePaul Hartunian was in there, and he had a detailed debate with an internet marketing guyPaul argued that mail would never go awayBen wanted to have a physical newsletter, and now he doesSend Free was a free autoresponder back in the dayThey put you on a list called the “Send Free Roundtable.”It was great for newbiesBen dabbled in MLMGary Halbert wrote a letter called “Why network marketing sucks”Ben sent a cold offer to the roundtable list to write for free but get 5% of their sales…he didn’t get paid, but he learned and had work product to show to land new customersNow you have access to traffic and leads via social media and you can drive trafficBe your own customer firstFind a market and find an offer to sell yourself first, then you won’t be needy so you’ll land bigger deals, easierTo get started, start asking for referralsDan Kennedy calls them “upstream leads” when word-of-mouth finds you“I’m reassuringly expensive.”“Close first, then present.”Money makes life easierHe started with a cheaper, more generic newsletter at firstHe launched with three issues and people boughtIn 2011, $97/mo was “expensive” for a newsletterEach issue is 15-20 pages at least or moreOnce he has enough issues on a similar topic, he’ll compile them into a bookWrites three months in advance…all evergreenAs you look at the same content when you’re older, you see it in a new lightHe has no real competition…no nemesis…he’s solidHe says now is the worst time to sell anything in print due to inflationHe won’t mail to some countries due to feesFedEx is a painIt’s a crapshoot to mail internationally with the USPSBerserker MailSocial LairBackstory (on screenwriters)Reads a lot of biographiesLikes Arnold’s new bookNot a big self-help guyStallone’s book was good, too“Conquistador” about Cortez on how he bluffedThe FDR biography was good…saw how he dealt with trollsIt’s good to have competitorsConnect With Ben SettleGuest Site: https://bensettle.com/Guest Site: https://berserkermail.com/ Guest YouTube: https://www.youtube.com/@berserkermail Guest Twitter: https://x.com/BerserkerMailGuest Twitter: https://x.com/elBenb0Guest Podcast: https://berserkermail.com/podcastGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
undefined
Apr 23, 2024 • 59min

Changing Misconceptions: The Truth About Sales Planning for Life After the Military | John Renken

https://www.thesaleswhisperer.com/p/john-renken John Renken, a former Army veteran and professional fighter, shares his journey in sales training and his passion for helping military personnel transition into civilian careers. He discusses his background in sales, his experience in the military, and the challenges faced by veterans in finding employment. John emphasizes the importance of sales skills and provides insights into the misconceptions about sales. He also highlights the need for better support and resources for veterans during their transition.  In this conversation, John discusses his work with Sales Platoon, a program that helps veterans transition into sales careers. He explains the training process, which includes teaching veterans how to generate leads, use LinkedIn, ask for referrals, build scripts, use AI, time block, and network.  The training lasts between three to six months, depending on the branch of the military the veteran served in. John also discusses the challenges of getting SkillBridge applications approved and the importance of planning for life after the military. He shares his experience climbing Mount Kilimanjaro and the lessons he learned from it. Takeaways John Renken has a background in sales and has been involved in sales since he was 11 years old. He started his career in the Army and later transitioned to working as a civilian contractor, specializing in combatives training. John is now a sales coach and trainer, helping military personnel transition into civilian careers. He emphasizes the importance of sales skills and the misconceptions about sales, and highlights the need for better support and resources for veterans during their transition. Sales Platoon helps veterans transition into sales careers by providing comprehensive training on lead generation, LinkedIn, referrals, scripts, AI, time blocking, and networking. The training program lasts between three to six months, depending on the branch of the military the veteran served in. Getting SkillBridge applications approved can be challenging due to the military's need to maintain readiness for potential conflicts. It is important for veterans to plan for their transition to civilian life from the moment they join the military. John Renken shares his experience climbing Mount Kilimanjaro and the lessons he learned about perseverance and the importance of planning. Sound Bites "I've been in sales since I was 11." "The average person getting out of the military right now is getting 20 bucks an hour." "You should never settle for less than 30 if you've served." "We teach them how to generate leads, use LinkedIn, how to ask for referrals, how to build script, how to use AI. We do all of it." "The training lasts between three to six months, depending on the branch of the military the veteran served in." "Getting SkillBridge applications approved is like 1,000 out of 10,000." 00:00 Introduction and Background 01:09 Discussion about Mead 03:01 Interest in Fighting and Combat Sports 05:27 Teaching Combatives and Nicknames 07:14 Fighting Preacher Nickname 08:56 Nerves and Enjoyment in Fighting 10:33 Rank in Brazilian Jiu-Jitsu 15:30 Transition to Sales Training 21:49 Transition to Sales Coaching 23:39 SkillBridge Program and Taking Over a Company 25:36 Average Salary for Military Veterans 27:02 Transition from Military to Civilian Life 28:26 Perception of Sales in the Military 29:26 Salary Expectations for Military Veterans 29:45 Sales Training for Military Personnel 32:02 Challenges with SkillBridge Program 35:11 Calling Strategies in Sales Platoon 36:37 Common Mistakes in Corporate Sales Teams 39:19 Importance of Accountability and Time Management 41:55 The Role of Scripts in Sales 43:23 The Benefits of Having a Routine 44:42 Sales Platoon's Target Audience 46:15 Preparing for Life After the Military 49:01 John Renken's Experience Climbing Mount Kilimanjaro   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
undefined
Apr 17, 2024 • 59min

Why Millennials should Buy a Business to Grow their Wealth Fast | Josh Tolley on The Sales Podcast

https://www.thesaleswhisperer.com/p/josh-tolley-buy-a-business https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip In this conversation, Wes interviews Josh Tolley, an experienced entrepreneur and author.  They discuss the misconceptions of buying and selling businesses, the importance of critical thinking and logical deduction, and the challenges of having rational discussions.  Josh shares his journey as an entrepreneur and the value of creativity and thinking outside the box. He also explains the process of buying profitable businesses and the scalability of managing multiple businesses.  The conversation highlights the importance of selling businesses at the right time and the table method for effective business management. In this conversation, Josh Tolley discusses the process of building a portfolio of businesses through acquisitions.  He emphasizes the importance of avoiding online scams and hiring a qualified broker to assist with the acquisition process.  Tolley also provides insights into considerations for location and working around SBA loan requirements. He highlights the need for thorough due diligence and research before making a purchase.  Additionally, Tolley shares his motivation for writing a book and discusses the challenges of introversion in public speaking. The conversation concludes with a discussion on negotiating price and terms, as well as the importance of engaging content. Takeaways Buying profitable businesses can be a faster and more successful path to entrepreneurship than starting from scratch. Critical thinking and logical deduction are essential skills for success in business and other areas of life. Doing what you love may not always lead to financial success, and it's important to consider the scalability and profitability of a business. Selling a business at the right time can be more profitable than holding onto it for too long. Managing multiple businesses requires trust in competent professionals and focusing on the key aspects of each business. Avoid online scams and hire a qualified broker when acquiring businesses. Thorough due diligence and research are essential before making a purchase. Consider location and work around SBA loan requirements. Negotiate beyond price to include additional terms and benefits.   00:00 Introduction and Technical Difficulties 01:12 Josh Tolley's Background and Experience 03:29 The Number of Businesses Josh Tolley Owns 04:00 The Misconceptions of Buying and Selling Businesses 05:03 The Bonding Moments of Different Generations 06:27 The Importance of Objective Truth and Logical Deduction 09:00 The Challenges of Having Rational Discussions 11:05 The Value of Critical Thinking and Creativity 12:18 The Success of D Students in Entrepreneurship 13:22 Josh Tolley's Academic Background and Journey 15:20 The Risk and Failure in Buying Businesses 20:22 The Pitfalls of Doing What You Love 23:08 The Affordability of Buying Businesses 25:57 The Importance of Selling Businesses at the Right Time 27:36 The Challenges of Managing Multiple Businesses 30:10 The Importance of Trust and Scalability in Business Ownership 31:25 The Table Method for Business Management 32:24 Building a Portfolio of Businesses 33:05 Avoiding Online Scams 34:22 The Importance of Hiring a Qualified Broker 35:09 Considerations for Location 35:38 Working Around SBA Loan Requirements 36:06 Choosing the Right Type of Business 37:07 Due Diligence and Research 38:15 The Role of Errors and Omissions Insurance 39:20 The Dangers of Insta Experts 40:20 Motivation Behind Writing a Book 42:06 Introversion and Public Speaking 43:18 The Temptation of Living in a Remote Location 44:13 The Challenges of Socializing 45:47 Negotiating Price and Terms 46:55 The Difficulty of Acquiring a Winery 48:17 The Importance of Price in Negotiations 50:38 Negotiating Beyond Price 52:27 Josh Tolley's Website and Podcast 53:20 Website Design and User Experience 55:13 The Logical Place Podcast 56:51 The Brain on the Microphone 57:19 The Importance of Engaging Content 57:48 The Dedication of the Cartoon Version of the Book   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
undefined
Apr 14, 2024 • 33min

Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast

https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip  https://www.thesaleswhisperer.com/p/eric-saar-meta-ads Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads. He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver. In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels.  Takeaways Setting the right foundation is crucial before shooting for success in Facebook advertising. Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately. Understanding analytics and metrics is essential for successful Facebook advertising. Nuance and expertise are necessary to navigate the complexities of Facebook advertising. Beware of agencies that overpromise and underdeliver in Facebook advertising. Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit. Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial. Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising. Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads. Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels. 00:00 Introduction to Eric Saar and Slingshot Media Consulting 08:47 The Impact of Apple's Changes on Facebook Tracking 12:36 Understanding Analytics and Metrics in Facebook Advertising 15:31 Navigating the Nuances of Facebook Advertising 19:16 Maximizing Facebook Ads for E-commerce Success 20:12 The Power of Webinars in Lead Generation and Sales 22:25 Optimizing Ad Sets for Effective Facebook Advertising 23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue 27:09 Consulting Services for Facebook Ad Strategy and Beyond  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
undefined
Apr 10, 2024 • 55min

Get Booked to Speak, Air Force Veteran and TedX Professional Speaker, Sean Douglas

https://www.thesaleswhisperer.com/p/sean-douglas-booked-to-speak Summary In this podcast interview, Sean Douglas, a former Air Force member turned speaker and coach, shares his journey from the military to becoming a professional speaker. He discusses his background in the Air Force, including his experience as a drill instructor and his involvement in the resilience program. Sean explains how he transitioned into speaking and the process of getting booked for TEDx talks. He also highlights the benefits of giving a TEDx talk and shares insights on balancing speaking engagements and coaching. He emphasizes the importance of building contacts and gaining experience to succeed. Sean discusses the value of networking and negotiating behind the scenes to secure speaking gigs. He also highlights the significance of video testimonials and the role they play in building credibility. Sean provides advice on pricing keynote talks and shares strategies for prospecting associations and booking speaking engagements. He encourages speakers to think outside the box and stand out in a crowded market. Finally, Sean talks about his upcoming move back to Michigan.  Takeaways Transitioning from the military to speaking and coaching is possible with the right mindset and determination. To get booked for a TEDx talk, it's important to have a compelling opening, align with the event's theme, and present a big idea that can impact humanity. Giving a TEDx talk can provide credibility and visibility, leading to paid speaking gigs and other opportunities. Balancing speaking engagements and coaching requires effective time management and prioritization. 00:00 Introduction and Air Force Background 01:08 Transitioning to Speaking and TEDx Talks 09:38 Getting Started with TEDx Talks 20:53 Benefits of Giving a TEDx Talk 22:33 Balancing Speaking and Coaching 24:26 Paid Speaking Gigs and Workshops 26:36 Building Contacts and Experience  27:22 Networking and Negotiating 28:07 Lessons Learned  29:35 Always Be Curious 30:29 Video Testimonials 31:00 Pricing Keynote Talks 32:21 Value and Pricing 33:17 Prospecting Associations 34:26 Booking Speaking Gigs 35:47 Free Talks vs Paid Talks 36:16 Sleep Locally, Speak Nationally 37:45 Thinking Outside the Box 39:18 Taking Action and Learning 40:42 Finding Speaking Opportunities 43:07 Standing Out in the Crowd 45:31 Starting Small and Growing 46:41 Searching for Call for Speakers 50:32 Playing Pickleball 52:52 Get Booked to Speak 54:08 Moving to Utah and Michigan  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app