Go Full Throttle on Your Lead Generation With Michael Falato

Michael Falato transitioned from a career in sales and real estate to starting his own company, Full Throttle Falato Leads, which offers sales as a service using software automation.

Personalization and value are key in outreach. Michael invites prospects to be featured guests on his podcast or roundtable as a way to start a conversation.

Tools like Apollo can be effective for lead generation, but it's important to understand how to use them properly and avoid spamming or breaking email deliverability rules.

The future of cold email outreach is uncertain, as platforms like Google may implement stricter measures to prevent spam.

Building relationships and providing value are essential in sales, regardless of the industry or approach. Attending conferences and events can be a valuable way to meet potential clients and generate leads.

Social media platforms like Twitter and LinkedIn can be used to connect with prospects and set up meetings.

Personalization and finding common ground with prospects can help make outreach more effective.

Having a strong mindset and being persistent are important qualities in sales.

Building relationships and providing value to clients are key to long-term success in lead generation.