
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Since 2013, The Sales Podcast is the OG "sales podcast" for salespeople, sales managers, business owners, and entrepreneurs, which is why I own the URL, TheSalesPodcast.com. Listen in to get proven, profitable sales training and marketing advice via interviews with your peers who are closing big deals, growing businesses, and even climbing out of the rubble. I ask them about the technology they use, how they have changed their approach to take advantage of the economy and the proliferation of AI, cold email, and internet bros. If you want to get better at sales, listen to The Sales Podcast.
Latest episodes

Mar 28, 2024 • 40min
How To Start Over and Crush Your Goals | Angela Duncan
https://blog.thesaleswhisperer.com/p/p/angela-duncan-empower-your-money In this conversation, Wes and Angela Duncan discuss various topics related to real estate investing and entrepreneurship. Angela shares her experience in the real estate industry, including owning a successful Remax office and selling over $2 billion in real estate. She also talks about her transition from real estate to starting an insurance company and eventually pivoting back to real estate investing. Angela provides insights into the current real estate market and emphasizes the importance of understanding different investment strategies, such as tax lien investing. Additionally, she discusses the benefits of becoming a bestselling author and offers advice for individuals looking to grow their businesses or make a career change. In this conversation, Wes and Angela discuss various ways to gain knowledge and mentorship without spending money. They also talk about the value of charging for your unique perspective and approach, even if information is available for free. Angela shares her plans to reach a broader audience through speaking engagements and podcasts, and offers tips for speaking for organizations with limited budgets. They also discuss the importance of educating people about alternative investment opportunities, such as real estate and tax lien investing. Angela emphasizes the need for simplicity and action when it comes to managing money. Takeaways Real estate is always a good investment, but it's crucial to do thorough research and understand the market before jumping in. When transitioning to a new career or starting a new business, it's important to take time to heal and find your identity. Identify your strengths and weaknesses and focus on what you're good at. Don't be afraid to hire others to handle tasks that are not your strengths. Tax lien investing can be a lucrative investment strategy, but it requires knowledge of the process and understanding the rules in different states. Invest in your own education by seeking out mentors, absorbing educational content, and investing time in learning and growing your skills. Consider bartering or trading services with mentors or experts in your field if you can't afford to hire them. Having a book can provide credibility and open doors for speaking engagements and other opportunities. Prioritize self-education over excessive consumption of non-educational content like TV shows and movies. There are various ways to gain knowledge and mentorship without spending money, such as bartering and accessing free online resources. Charging for your unique perspective and approach is justified, even if information is available for free. Speaking engagements and podcasts can be effective ways to reach a broader audience and establish credibility. When speaking for organizations with limited budgets, consider alternative forms of compensation, such as books or access to a database. Educating people about alternative investment opportunities, such as real estate and tax lien investing, can help them achieve higher returns. Simplicity and action are key when it comes to managing money. Chapters 00:00 Introduction and Background 02:16 Transition to Miami and New Ventures 03:26 Pivoting and Finding a New Identity 04:15 Knowing Your Strengths and Hiring Out 06:21 Transitioning Out of the Insurance Business 08:15 Investing in Real Estate 09:46 Exploring Tax Lien Investing 11:09 Teaching and Consulting in Real Estate 12:16 Writing a Book and Hosting a Podcast 13:23 The Benefits of Becoming an Amazon Bestseller 16:15 Hiring Coaches and Investing in Education 19:27 The Value of Unique Perspectives and Approaches 20:19 The Abundance of Free Information Online 21:20 Speaking as a Platform for Teaching and Reaching a Wide Audience 22:57 Creative Ways to Benefit from Speaking Engagements 24:36 The Benefits and Opportunities of Speaking Engagements 27:51 Writing a Second Book and Gathering Ideas 30:41 Common Mistakes People Make with Money 31:49 Investing in Real Estate and Tax Liens 33:04 The Pitfalls of 401(k)s and the Importance of Education 36:16 Using Social Media to Educate and Connect with People 40:00 Dealing with Audio Issues and Continuous Learning Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/

Mar 22, 2024 • 28min
If You Don't Train Your Sales Leaders, You Can't Blame Them: Alan Versteeg
Alan Versteeg discusses the importance of training sales managers and the challenges they face in transitioning from salesperson to manager. He emphasizes the need for nurturing healthy pipeline, dealing with prima donna salespeople, and building a sales bench. Alan also highlights the importance of changing mindsets in sales and the role of coaching in sales management. He stresses the need for sales managers to unlock the potential of their teams and the importance of selling with a noble purpose. Alan concludes by emphasizing the need for investment in sales managers and their role in driving behavior change in sales. Takeaways Sales managers need training to effectively transition from salesperson to manager. Nurturing a healthy pipeline and dealing with prima donna salespeople are key challenges for sales managers. Building a sales bench and recruiting top talent are crucial for sales teams. Changing mindsets and perceptions of salespeople is essential for success. Effective coaching and behavior change are vital in sales management. Chapters 00:00 Introductions 00:46 The Need for Sales Manager Training 03:23 The Importance of Nurturing Healthy Pipeline 04:17 Dealing with Prima Donna Salespeople 05:16 The Role of Culture in Sales Teams 06:22 Building a Sales Bench 07:48 The Role of Sales Managers in Recruiting 09:05 Dealing with Low Performers 10:03 Changing Mindsets in Sales 12:13 The Importance of Coaching in Sales Management 14:03 Changing the Perception of Salespeople 16:08 The Role of Sales Managers in Unlocking Potential 18:49 The Need for Effective Coaching in Sales Management 20:02 The Challenges of Sales Management 22:20 Investing in Sales Managers 24:09 The Need for Sales Management Development 25:22 The Importance of Behavior Change in Sales 26:38 The Role of Sales Managers in Coaching 28:09 The Importance of Sales Manager Involvement in Training 29:18 Conclusion https://www.thesaleswhisperer.com/p/alan-versteeg-sales-leader-training Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

5 snips
Mar 15, 2024 • 1h 1min
How to Reach Decision-Makers and Close Them Today, With Adam Rosen
Adam Rosen discusses the evolution of cold email, importance of quality in marketing, success stories of reaching high-profile executives, customer acquisition methods, setting proper expectations, direct approach in marketing, personalized outreach, quick sales cycle, avoiding overcomplicating sales conversations, and embracing pain as a learning opportunity

Mar 9, 2024 • 43min
Know Your Numbers to Grow Your Numbers, With Kari Poppleton
Kari Poppleton is a sales/marketing/business/revenue data detective! In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business. Kari helps CEOs and CMOs track and analyze the right data the right way. We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis. We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them. She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis. https://www.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers Takeaways Numbers play a crucial role in business and can help drive growth and decision-making. Many people have a resistance to numbers and may need support and guidance to overcome it. Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success. Proactive planning and creating a safe and supportive environment are key to embracing data analysis. Chapters 00:00 Introduction and Background 00:39 The Importance of Numbers in Business 03:28 Tracking and Analyzing Marketing Efforts 04:28 Understanding Attribution and Marketing Channels 06:05 The Need for Continuous Monitoring and Analysis 06:26 The Importance of Sales Pipeline Tracking 07:28 The Relationship Between Numbers and Growth 08:31 The Resistance to Embrace Numbers 09:57 The Role of a Data Detective 11:01 Tracking Digital Numbers and Sales Pipeline 12:28 Improving Follow-up and Lead Quality 13:54 The Importance of Measuring and Improving 15:03 Helping Businesses Make Data-Driven Decisions 16:30 Balancing Operations, Marketing, and Tech 18:11 Overcoming Embarrassment and Resistance 19:50 Creating a Safe and Supportive Environment 21:21 Navigating Stakeholder Input and Resistance 23:25 The Importance of Proactive Planning 25:10 Recommended Tools and Reports 30:09 Offering a Free Guide on Data Analysis 31:03 Discussion on Winnipeg and Northern Lights 33:17 Conclusion Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

Feb 29, 2024 • 1h 29min
How To Recognize and Seize Opportunities To Grow, With Senders CEO, Benny Rubin
CEO Benny Rubin, was playing music, living in Japan, and was hit with the entrepreneurial bug. Learn how he priced his first offering, how he sold his first business, and how he has scaled his current business to create a comfortable living. https://www.TheSalesWhisperer.com/p/benny-rubin-sales-podcast Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/

Feb 21, 2024 • 40min
Morra Aarons-Mele, The Anxious Achiever, Is On The Sales Podcast
Professional Sales Tips you’ll learn today on The Sales Podcast… Manage anxiety to still excel in business and in life. Anxious, depressed, and burnt out. Fight, flight, or freeze. Social media is a tool designed to manipulate us. She was a sensitive kid…hyper-vigilant. She has had anxiety and depression since she was 19. Bipolar as well. There was no hybrid job force back then. She had to become an entrepreneur to cope with her anxiety and depression. Related episodes and posts Find The Best CRM For Your Team and Budget Start Your Free 12 Weeks To Peak™ Anxiety can drive us to perform. Stress is put on you, and anxiety shows up when you fear the future. Sometimes, anxiety kicks in on its own. She’s had a lot of professional help, including at least 20 different medications. Sales is a system that thrives off a little bit of anxiety. Money can make us anxious. She loves sports and sports psychologists. They can focus. Mindfulness is key. Turn off your brain. You have to build the muscle of your mind to stay in the moment. Many can get in a negative mindset rut. You have to retrain your brain. Therapy…be present…stay in the moment. Think of the worst-case scenario and ask, “Is this likely? Is it probable?” She is anxious about flying. It’s not a phobia but anxiety. Sold her 11-year consulting business. Now focused on workplace mental health. Not a therapist. Coaches teams on mental health. Use your introversion to excel in sales. She listens more than she talks. Use your introversion to excel in sales.” Anxiety is a natural human emotion. When we understand ourselves, we’re better. Stop. Look at the evidence and make a plan to do it again. Use your anxiety to help you plan. We bring our past to our negotiations. Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it. Send Drunk Emails: …that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months GUEST INFO: Guest Site: https://morraam.com/ Guest Twitter: https://twitter.com/morraam PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC Podcast website: https://www.thesaleswhisperer.com/podcast Apple Podcasts: https://apple.co/3PeYzKL Spotify: https://spoti.fi/2nEwCF8 YouTube: https://www.youtube.com/@TheSalesWhispererWes SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Medium: https://medium.com/@saleswhisperer

Feb 10, 2024 • 1h 11min
B.S.ers Are SOL in Copywriter Jeff Putnam's World
Professional Sales Tips you'll learn today on The Sales Podcast ... Listen to Jeff Putnam’s first interview on The Sales Podcast, episode 510, back on June 23, 2021, and see the change he’s made Deep down, he always wanted to be a writer He did a project as a kid on Ernest Hemingway and saw a picture of him smoking a cigar and hunting a shark with a machine gun that lit a fire In December 2018, he got the idea for Rugged Legacy and launched it in early 2019 He didn’t want to work for anyone else He had to learn copywriting so his business wouldn’t die Then, he started teaching people how to do it Wrote two books, and he reads all the time Related episodes and posts Find The Best CRM For Your Team and Budget Start Your Free 12 Weeks To Peak™ Working on a novel and is about 1/3rd complete Most people suck at writing so they pay him to write Now 99% of his income comes from writing for others He focused on Twitter rather than building a “personal brand” He got so busy with work that he didn’t have the time or interest in building a brand He no longer promotes himself online People know who he is He has a great network now He has some coaching clients He wakes up at five am, takes his huskie for a walk, gets some coffee, reads for four hours, then starts his day writing for clients Vince Flynn/Mitch Rapp series Jack Reacher series by Lee Child Loves Musashi by Eiji Yoshikawa Will reference a business book but doesn’t sit and read them Does not like the appeal of the “digital nomad” lifestyle He doesn’t want to live out of seven suitcases He spent nearly five years hustling and grinding and perfecting his writing craft A customer of his asked him if he’d help with their website, and that became his first paying copywriting client, but he was visible and active online and on Twitter, so they knew him He Googled typical prices for copywriting and added 20% to that Then he raised his prices until people balked, and then he dropped his prices 5% He’ll include three revisions, but the fourth is 50% of the original invoice He doesn’t design websites, but he writes the copy He loves writing long-form content like 80-page white papers He’ll write 16k-20k words every ten days or so Many people confuse niche and industry He can research any industry and write about it A Web 3 startup paid him $60k upfront ($5k/mo) to do all of their content, and he had no experience in that space The Web 3 client saw an article Jeff wrote on marriage and reached out to him If clients are jerks, he cuts them loose He charges 6-7 cents per word He just does words He uses AI as a style guide by uploading something like a five-paragraph description the client provides “Additionally…in a fast-paced world…” He loves 3-piece suits Anchoring… He’ll sometimes wear his suit to write to anchor himself “Okay” Zuby “I’m a serious Catholic” Adoration and Holy Hours and Mass He carries his rosary always He has Catholic cigars, Incensum Cigars He converted to Catholicism last year There are only 450 TLM churches in the U.S. His wife is Hispanic who grew up in New England and is Catholic He spent 18 months writing a book on Catholic masculinity He decided to go to Mass May 7, 2023, which was two months after he launched the book His wife was a lapsed Catholic, but now they go weekly He’s in RCIA and entering the Catholic Church fully this Easter Sales Growth Tools Mentioned In The Sales Podcast Have Me Take a Look at Your Business Processes Get This $19 CRM Get 10% The Best Beef You’ll Ever Put In Your Mouth Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. GUEST INFO: Guest Twitter PODCAST INFO: Podcast website Apple Podcasts Spotify YouTube SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer YouTube: https://www.youtube.com/thesaleswhispererwes

Feb 2, 2024 • 2h 24min
He Plays Poker With Arnold Schwarzenegger
Glenn Twiddle 2 on The Sales PodcastGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Jan 17, 2024 • 48min
Work On Your Game: The Sales Discipline System
Dre Baldwin on The Sales PodcastGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Nov 9, 2023 • 47min
Get Prospects To Open Up and Pay Top Dollar
How To Know Exactly What Your Customers Want and How Much They'll Pay For It, Dr. Jeanne Hurlbert, LSUGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset