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The Sales Podcast

How to Reach Decision-Makers and Close Them Today, With Adam Rosen

Mar 15, 2024
Adam Rosen discusses the evolution of cold email, importance of quality in marketing, success stories of reaching high-profile executives, customer acquisition methods, setting proper expectations, direct approach in marketing, personalized outreach, quick sales cycle, avoiding overcomplicating sales conversations, and embracing pain as a learning opportunity
01:00:43

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Cold email and LinkedIn outreach are effective methods for customer acquisition.
  • Setting proper expectations with customers and underpromising can lead to overdelivering.

Deep dives

Impact of Cold Email Outreach

The podcast delves into the effectiveness of cold email outreach in reaching decision-makers, especially at larger companies. It highlights how companies offering this service have seen success despite some skepticism around cold outreach. The importance of creativity in reaching decision-makers and the need to adapt to changes in the cold email industry, such as advancements in AI and changes in bounce rates, are emphasized.

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