
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Since 2013, The Sales Podcast is the OG "sales podcast" for salespeople, sales managers, business owners, and entrepreneurs, which is why I own the URL, TheSalesPodcast.com. Listen in to get proven, profitable sales training and marketing advice via interviews with your peers who are closing big deals, growing businesses, and even climbing out of the rubble. I ask them about the technology they use, how they have changed their approach to take advantage of the economy and the proliferation of AI, cold email, and internet bros. If you want to get better at sales, listen to The Sales Podcast.
Latest episodes

Oct 24, 2024 • 43min
Master Natural Selling With Author Michael Oliver on The Sales Podcast
Takeaways Detachment in sales leads to better outcomes. Focus on the client's needs, not your own. Spirituality can enhance the sales process. Natural selling principles are transferable across industries. Asking the right questions is crucial for understanding clients. Sales techniques should be adaptable, not rigid. The energy you bring affects client interactions. Imitation in sales training lacks true understanding. Sales is about collaboration, not manipulation. Continuous learning is essential in sales. 00:00 Introduction to Natural Selling and Detachment 02:00 The Aha Moment: Learning Detachment in Sales 06:52 Spirituality in Sales: Connecting with Clients 12:08 The Philosophy of Natural Selling 18:12 Guideline Scripts vs. Traditional Scripts 24:54 The Evolving Role of Salespeople 30:18 Overcoming Challenges in Sales 35:08 Taking Action: Next Steps in Learning Natural Selling Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Oct 24, 2024 • 59min
Anish Patel on The Sales Podcast
Anish Patel shares his transformative journey from a conventional career in investment banking to a life of adventure, self-discovery, and entrepreneurship. He discusses the challenges he faced, including financial struggles and personal crises, and how these experiences led him to explore spirituality and authenticity. Anish emphasizes the importance of taking time for oneself, especially in today's complex world filled with distractions, and advocates for a more present and intentional way of living. We explore the themes of calmness under pressure, the importance of being present, and the journey towards authenticity, as well as the challenges of maintaining composure in stressful situations, the significance of training and practice, and the societal pressures that often dictate behavior. The dialogue also touches on the value of dance and fun in life, the complexities of modern conversations, and the nuanced understanding of good and evil. 00:00 Introduction and Background 02:55 The Journey to Self-Discovery 05:48 From Financial Struggles to Business Success 08:51 The Shift in Perspective During the Pandemic 12:11 Understanding Energy and Authenticity 15:12 Navigating Life's Complexities 18:06 Finding Balance in Responsibilities 20:51 The Importance of Taking Time for Yourself 23:50 The Impact of Modern Distractions 26:50 The Power of Presence and Simplicity 32:43 Calmness Under Pressure 34:52 The Importance of Presence 36:32 Training for Calmness 39:44 Authenticity and Outliers 42:53 Breaking Societal Norms 45:46 The Value of Dance and Fun 48:59 Navigating Modern Conversations 52:33 Understanding Good and Evil Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Oct 23, 2024 • 57min
How to Be a Hands-Off CEO, With Mandi Ellefson
Mandi Ellefson is a long time friend and returning guest to The Sales Podcast. We explore the evolution of business ownership and the challenges faced by CEOs and we discuss her book, 'Hands Off CEO,' which addresses the struggle of business owners feeling trapped by their own success. We get into the balance between systematization and customization in service delivery, the importance of understanding client impact, and the necessity of feedback loops. Mandi emphasizes the significance of creating compelling offers and the dual approach of mindset and systems for growth, and we also touch on effective sales strategies, the power of storytelling, and the value of building relationships in outreach efforts. Finally, Mandi shares insights on marketing strategies and the importance of showing up with value, culminating in a discussion about her upcoming retreats and the transformative experiences they offer. Takeaways Mandi's book 'Hands Off CEO' addresses the challenges of successful business owners. Many CEOs feel trapped by their own success, leading to burnout. Finding the right balance between systematization and customization is crucial. Feedback loops are essential for understanding client impact and success. Business owners often get pulled into service delivery, limiting scalability. Identifying core problems in sales can lead to more effective solutions. Creating scalable offers requires a focus on the 80/20 rule. Transformational outcomes should be engineered based on client needs. Sales strategies must balance authority and collaboration with clients. Mindset and systems are both necessary for sustainable growth. 00:00 Revisiting the Journey: A Seven-Year Reflection 03:39 Finding Balance: Systematizing vs. Customization 05:46 Understanding Client Impact: The Importance of Feedback 08:59 The Role of the Business Owner in Service Delivery 12:43 Creating Scalable Offers: The 80/20 Rule 15:38 Transformational Outcomes: Engineering Services for Success 18:24 Sales Strategies: Balancing Authority and Collaboration 20:57 Mindset and Systems: The Dual Approach to Growth 22:40 Tactical Sales Techniques: What Really Works 24:52 Crafting Compelling Offers: The Art of Specificity 27:19 Inbound vs. Outbound: The Power of Storytelling in Sales 30:39 Building Relationships: The Key to Successful Outreach 32:28 Recognizing Opportunities: The Shift in Client Mindset 34:36 Effective Marketing: Strategies for Engagement 36:52 The Importance of Value: Showing Up with Coffee 40:54 Retreats and Transformation: The Value of Experience 43:48 Final Thoughts: Where to Find Mandi's Work Guest Site: https://handsoffceo.com/book Guest Facebook: https://www.facebook.com/handsoffceo Guest LinkedIn: https://www.linkedin.com/in/mandiellefson/ Guest Instagram: @handsoffceo and @mandiellefson Guest X: @mandiellefson Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Oct 15, 2024 • 40min
Shift Your Mind With MINDSHIFT Author Brian Solis on The Sales Podcast
In this conversation, Brian Solis discusses his new book 'Mind Shift' and the importance of transforming leadership and driving innovation in the face of disruption. He emphasizes the role of AI in business transformation, the necessity of maintaining humanity in business practices, and the significance of customer experience as a competitive advantage. Brian also provides practical advice for small business owners on how to navigate the current landscape and build a culture of innovation. Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Oct 11, 2024 • 41min
Jerry Acuff Shares How To Create The Relationship Edge In Sales
In this episode of The Sales Podcast, I sit down with renowned sales expert Jerry Acuff to uncover his top strategies for building stronger relationships and driving sales success. https://bonus.thesalespodcast.com/ Jerry, the CEO and founder of Delta Point and the author of several best-selling sales books, shares his insights on how to connect with customers on a deeper level and create genuine, long-lasting relationships that translate into business results. We discuss: • The art of building trust in sales • Why authenticity is key to driving customer loyalty • Strategies for improving your sales mindset and approach • Real-world examples from Jerry’s decades of experience Whether you’re a seasoned sales professional or just getting started, this episode is packed with actionable tips to help you sharpen your sales skills and close more deals. #SalesPodcast #JerryAcuff #SalesExpert #SalesSuccess #BuildingRelationships #SalesMindset

Oct 9, 2024 • 1h 11min
Tyler Cruver shows how Clay is the Creative Tool for Growth on The CRM Sushi Podcast
https://bonus.thesalespodcast.com/ In this episode of The CRM Sushi Podcast, I sit down with Clay Tables expert Tyler Cruver to dive deep into how entrepreneurs and sales teams can streamline and automate their outbound sales efforts using custom solutions. Tyler shares his expertise in using data-driven techniques to optimize CRM systems and drive more effective customer outreach. We discuss: • How to integrate Clay Tables for better sales efficiency • Automating repetitive tasks to free up time for high-value activities • Real-world examples of businesses successfully leveraging CRM innovations Whether you’re an entrepreneur, sales leader, or tech enthusiast, this interview provides actionable insights for anyone looking to improve their sales processes and CRM management. Tune in and discover how to enhance your sales pipeline today! #CRMSushiPodcast #TylerCruver #SalesAutomation #ClayTables #OutboundSales #CRMInnovation #EntrepreneurTip

Oct 4, 2024 • 42min
How to Fix Your Skinny and Ill-Defined Pipelines, Don Lazzari
🎙️ The Sales Podcast: Interview with Sales Training Expert Don Lazzari 🚀 In this episode of The Sales Podcast, I sit down with sales training expert Don Lazzari to dive deep into the strategies that drive real results. Don shares his wealth of experience in helping sales teams sharpen their skills, boost performance, and close more deals. Tune in as we discuss: • The biggest mistakes salespeople make • Practical techniques for mastering the sales process • How to build rapport and trust with prospects • Don’s proven methods for closing deals faster Whether you’re new to sales or a seasoned pro, Don’s insights will help you take your game to the next level. Don’t miss out on this value-packed conversation! 🔔 Subscribe to stay updated on more sales tips, expert interviews, and strategies to help you grow your business. #SalesTraining #SalesExpert #SalesPodcast #DonLazzari #SalesStrategies #BusinessGrowth #CloseMoreDeals https://bonus.thesalespodcast.com/

Sep 22, 2024 • 1h 20min
Build Outbound Systems That Generate Sales: Tyler Cruver, Clay Expert, SaaS Wizard
🚀 On this episode of The Sales Podcast, I chat with Tyler Cruver, a leading expert in using Clay tables to help entrepreneurs streamline and automate their outbound sales efforts. Tyler dives into how Clay enables businesses to optimize their sales processes by integrating better data, improving outreach accuracy, and automating workflows for maximum efficiency. If you’re an entrepreneur looking to scale your outbound sales while saving time and effort, this is an episode you don’t want to miss! https://bonus.thesalespodcast.com/ 🔥 Key takeaways include: • How Clay tables can automate and optimize your sales efforts. • Strategies for improving lead generation and outreach accuracy. • The benefits of data-driven sales automation for growing businesses. 🔔 Subscribe for more expert interviews on sales, marketing, and entrepreneurship! #SalesPodcast #OutboundSales #ClayTool #SalesAutomation #Entrepreneurship #TylerCruver

Sep 19, 2024 • 1h 7min
SURGE To Success, With GTM Expert Holly Rollo
In this episode of The Sales Podcast, I’m joined by Holly Rollo, Go-To-Market (GTM) advisor and author of the new book SURGE. Holly shares her extensive experience in helping businesses accelerate growth and build winning go-to-market strategies that drive results. We cover: ✔️ Key insights from SURGE on how to create momentum and thrive in competitive markets ✔️ The role of alignment between sales, marketing, and product teams in GTM success ✔️ Holly’s actionable tips for overcoming common GTM challenges and driving sustainable growth If you’re a sales or marketing leader looking to supercharge your go-to-market strategy, this episode is a must-watch! 🔔 Subscribe for more expert interviews on business growth and GTM strategies! 👍 Like this video if you’re ready to take your business to the next level! 💬 Comment with your thoughts on creating a winning GTM strategy. #SalesPodcast #HollyRollo #SURGEBook #GoToMarketStrategy #GTM #BusinessGrowth #SalesSuccess #MarketingTips #SalesAlignment

Sep 10, 2024 • 49min
Belief, Service, and Consistent Improvement With Joe Templin
https://wesschaeffer.com/blog/joe-templin The Sales Podcast: Interview with Joe Templin | Author of Every Day Excellence and Becoming an Introduction Machine In this episode of The Sales Podcast, I sit down with Joe Templin, also known as “The Human Kaizen,” to dive into his insights on personal and business growth. Joe is the author of two powerful books: Every Day Excellence, which provides daily wisdom and actionable strategies for self-improvement, and Becoming an Introduction Machine, a guide to building a referral-based business in under 90 days. Key Topics: • The philosophy of Kaizen and how it can drive consistent improvement in business and life. • How to become an “Introduction Machine” and create a network that fuels your business. • Practical tips for building a sustainable, referral-driven business model. • Actionable takeaways from Every Day Excellence to help you achieve peak performance daily. Whether you’re looking to expand your network, improve your business, or optimize your personal growth, this episode is packed with insights to help you succeed. Takeaways —Kaizen is a philosophy of continuous improvement that can be applied to sales processes and personal development. —Making small, incremental improvements in sales processes and oneself can lead to significant long-term growth. —Personalized reach-outs and follow-up calls are effective strategies for building relationships and generating sales. —Cold calling can be challenging, but it can be made more efficient by combining it with the psychology of referred lead selling. —Sales managers and small business owners can motivate their teams to make outbound calls by emphasizing the importance of continuous improvement and providing support and resources. Gamification can be an effective tool to motivate salespeople and create a culture of competition and achievement. —Sales managers should apply science and understand what works and what doesn't in order to effectively coach and support their sales team. —Building trust is crucial in sales, and salespeople should focus on understanding their clients' needs and finding ways to make their lives easier or better. —Sales managers should shift their focus from closing deals to building processes and providing coaching and support to their sales team. —Success in sales and personal growth requires belief in oneself, a focus on serving others, and consistent effort to improve. —Taking action and seeking help, such as hiring a coach or mentor, can greatly contribute to achieving sales and personal goals. Sound Bites —"Kaizen is about embracing the better truth and making micro improvements over and over again." —"Continuous improvement is the key to unlocking your potential as an individual, leader, and salesperson." —"Put the locus of control back inside and make yourself and your offer the best they can be." —"The Zoomer generation has grown up in a world where everything is about getting patches and stars and awards for things." —"How can I help you do it? Okay, you didn't do it yesterday. You need to do it today or else you're gonna go on yellow alert." —"Most salespeople have not had sales training. They've had product training from their companies and they call that sales training." Subscribe for more expert interviews and sales tips!