

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Wes Schaeffer
Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
Episodes
Mentioned books

Oct 15, 2024 • 40min
Shift Your Mind With MINDSHIFT Author Brian Solis on The Sales Podcast
In this conversation, Brian Solis discusses his new book 'Mind Shift' and the importance of transforming leadership and driving innovation in the face of disruption. He emphasizes the role of AI in business transformation, the necessity of maintaining humanity in business practices, and the significance of customer experience as a competitive advantage. Brian also provides practical advice for small business owners on how to navigate the current landscape and build a culture of innovation. Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Oct 11, 2024 • 41min
Jerry Acuff Shares How To Create The Relationship Edge In Sales
In this episode of The Sales Podcast, I sit down with renowned sales expert Jerry Acuff to uncover his top strategies for building stronger relationships and driving sales success. https://bonus.thesalespodcast.com/ Jerry, the CEO and founder of Delta Point and the author of several best-selling sales books, shares his insights on how to connect with customers on a deeper level and create genuine, long-lasting relationships that translate into business results. We discuss: • The art of building trust in sales • Why authenticity is key to driving customer loyalty • Strategies for improving your sales mindset and approach • Real-world examples from Jerry’s decades of experience Whether you’re a seasoned sales professional or just getting started, this episode is packed with actionable tips to help you sharpen your sales skills and close more deals. #SalesPodcast #JerryAcuff #SalesExpert #SalesSuccess #BuildingRelationships #SalesMindset

Oct 9, 2024 • 1h 11min
Tyler Cruver shows how Clay is the Creative Tool for Growth on The CRM Sushi Podcast
https://bonus.thesalespodcast.com/ In this episode of The CRM Sushi Podcast, I sit down with Clay Tables expert Tyler Cruver to dive deep into how entrepreneurs and sales teams can streamline and automate their outbound sales efforts using custom solutions. Tyler shares his expertise in using data-driven techniques to optimize CRM systems and drive more effective customer outreach. We discuss: • How to integrate Clay Tables for better sales efficiency • Automating repetitive tasks to free up time for high-value activities • Real-world examples of businesses successfully leveraging CRM innovations Whether you’re an entrepreneur, sales leader, or tech enthusiast, this interview provides actionable insights for anyone looking to improve their sales processes and CRM management. Tune in and discover how to enhance your sales pipeline today! #CRMSushiPodcast #TylerCruver #SalesAutomation #ClayTables #OutboundSales #CRMInnovation #EntrepreneurTip

Oct 4, 2024 • 42min
How to Fix Your Skinny and Ill-Defined Pipelines, Don Lazzari
🎙️ The Sales Podcast: Interview with Sales Training Expert Don Lazzari 🚀 In this episode of The Sales Podcast, I sit down with sales training expert Don Lazzari to dive deep into the strategies that drive real results. Don shares his wealth of experience in helping sales teams sharpen their skills, boost performance, and close more deals. Tune in as we discuss: • The biggest mistakes salespeople make • Practical techniques for mastering the sales process • How to build rapport and trust with prospects • Don’s proven methods for closing deals faster Whether you’re new to sales or a seasoned pro, Don’s insights will help you take your game to the next level. Don’t miss out on this value-packed conversation! 🔔 Subscribe to stay updated on more sales tips, expert interviews, and strategies to help you grow your business. #SalesTraining #SalesExpert #SalesPodcast #DonLazzari #SalesStrategies #BusinessGrowth #CloseMoreDeals https://bonus.thesalespodcast.com/

Sep 22, 2024 • 1h 20min
Build Outbound Systems That Generate Sales: Tyler Cruver, Clay Expert, SaaS Wizard
🚀 On this episode of The Sales Podcast, I chat with Tyler Cruver, a leading expert in using Clay tables to help entrepreneurs streamline and automate their outbound sales efforts. Tyler dives into how Clay enables businesses to optimize their sales processes by integrating better data, improving outreach accuracy, and automating workflows for maximum efficiency. If you’re an entrepreneur looking to scale your outbound sales while saving time and effort, this is an episode you don’t want to miss! https://bonus.thesalespodcast.com/ 🔥 Key takeaways include: • How Clay tables can automate and optimize your sales efforts. • Strategies for improving lead generation and outreach accuracy. • The benefits of data-driven sales automation for growing businesses. 🔔 Subscribe for more expert interviews on sales, marketing, and entrepreneurship! #SalesPodcast #OutboundSales #ClayTool #SalesAutomation #Entrepreneurship #TylerCruver

Sep 19, 2024 • 1h 7min
SURGE To Success, With GTM Expert Holly Rollo
In this episode of The Sales Podcast, I’m joined by Holly Rollo, Go-To-Market (GTM) advisor and author of the new book SURGE. Holly shares her extensive experience in helping businesses accelerate growth and build winning go-to-market strategies that drive results. We cover: ✔️ Key insights from SURGE on how to create momentum and thrive in competitive markets ✔️ The role of alignment between sales, marketing, and product teams in GTM success ✔️ Holly’s actionable tips for overcoming common GTM challenges and driving sustainable growth If you’re a sales or marketing leader looking to supercharge your go-to-market strategy, this episode is a must-watch! 🔔 Subscribe for more expert interviews on business growth and GTM strategies! 👍 Like this video if you’re ready to take your business to the next level! 💬 Comment with your thoughts on creating a winning GTM strategy. #SalesPodcast #HollyRollo #SURGEBook #GoToMarketStrategy #GTM #BusinessGrowth #SalesSuccess #MarketingTips #SalesAlignment

Sep 10, 2024 • 49min
Belief, Service, and Consistent Improvement With Joe Templin
https://wesschaeffer.com/blog/joe-templin The Sales Podcast: Interview with Joe Templin | Author of Every Day Excellence and Becoming an Introduction Machine In this episode of The Sales Podcast, I sit down with Joe Templin, also known as “The Human Kaizen,” to dive into his insights on personal and business growth. Joe is the author of two powerful books: Every Day Excellence, which provides daily wisdom and actionable strategies for self-improvement, and Becoming an Introduction Machine, a guide to building a referral-based business in under 90 days. Key Topics: • The philosophy of Kaizen and how it can drive consistent improvement in business and life. • How to become an “Introduction Machine” and create a network that fuels your business. • Practical tips for building a sustainable, referral-driven business model. • Actionable takeaways from Every Day Excellence to help you achieve peak performance daily. Whether you’re looking to expand your network, improve your business, or optimize your personal growth, this episode is packed with insights to help you succeed. Takeaways —Kaizen is a philosophy of continuous improvement that can be applied to sales processes and personal development. —Making small, incremental improvements in sales processes and oneself can lead to significant long-term growth. —Personalized reach-outs and follow-up calls are effective strategies for building relationships and generating sales. —Cold calling can be challenging, but it can be made more efficient by combining it with the psychology of referred lead selling. —Sales managers and small business owners can motivate their teams to make outbound calls by emphasizing the importance of continuous improvement and providing support and resources. Gamification can be an effective tool to motivate salespeople and create a culture of competition and achievement. —Sales managers should apply science and understand what works and what doesn't in order to effectively coach and support their sales team. —Building trust is crucial in sales, and salespeople should focus on understanding their clients' needs and finding ways to make their lives easier or better. —Sales managers should shift their focus from closing deals to building processes and providing coaching and support to their sales team. —Success in sales and personal growth requires belief in oneself, a focus on serving others, and consistent effort to improve. —Taking action and seeking help, such as hiring a coach or mentor, can greatly contribute to achieving sales and personal goals. Sound Bites —"Kaizen is about embracing the better truth and making micro improvements over and over again." —"Continuous improvement is the key to unlocking your potential as an individual, leader, and salesperson." —"Put the locus of control back inside and make yourself and your offer the best they can be." —"The Zoomer generation has grown up in a world where everything is about getting patches and stars and awards for things." —"How can I help you do it? Okay, you didn't do it yesterday. You need to do it today or else you're gonna go on yellow alert." —"Most salespeople have not had sales training. They've had product training from their companies and they call that sales training." Subscribe for more expert interviews and sales tips!

Sep 4, 2024 • 46min
Build a Digital Network: The Key to Sales Success, With Scott Leese
Today, you're going to learn the key to sales success in this current hectic sales climate from a unicorn wrangler. How to create sales success has changed since 2020. Scott Leese has been a part of 12 unicorns, so he knows a thing or three about growing sales rapidly. We touch on: The importance of being creative and trying new approaches in sales. The need for an omnichannel approach in prospecting. The role of fear and resistance to change in sales leaders. The value of building a digital network for sales success People are often resistant to trying new sales techniques because they fear failure. The devil we know is often more comfortable than trying something new. Many sales professionals are willing to make cold calls repeatedly, even though they often result in rejection, but they are quick to give up on new techniques after just one attempt. Startups and sales leaders often fail because they are unwilling to move away from what is familiar, even if it is not yielding the desired results. Scott Leese emphasizes the importance of taking risks and not being afraid of failure. "The way to stand out in the AI world is to be as human as freaking possible." "Encourage creativity and coach it out of people." 00:00 Surfing and Sales 02:07 Unicorns and Exits 09:29 Creativity in Sales 14:13 Sales Leadership Challenges 21:12 Resistance to Trying New Sales Techniques 23:05 The Comfort of the Familiar 25:01 The Persistence of Cold Calling 27:55 The Fear of Moving Away from the Familiar 30:31 Surf and Sales: Combining Learning with a Vacation 37:12 Taking Risks and Embracing Failure Market like you mean it. Now go sell something. Get the show notes: https://blog.wesschaeffer.com/blog/scott-leese Grow your sales: https://info.wesschaeffer.com/inner-circle-silver

Aug 30, 2024 • 1h 7min
Ryan Stewman Keeps It Real About Sales, Marketing, Entrepreneurship, and Growth Today
https://info.wesschaeffer.com/inner-circle-silver 00:00 Introduction and Catching Up 03:02 The Power of Keeping Sales Simple and Human 08:54 Consistency and Persistence: The Keys to Long-Term Success 15:54 Attracting High-Quality Clients Through Authenticity and Family Values 23:06 Balancing Success in Business and Personal Life 28:03 Standing Out in a Noisy and Flashy World 35:00 Staying True to Your Values: The Path to Fulfillment and Purpose 45:09 Mastering the Levels of Business 48:36 Increasing Revenue, Decreasing Overhead, and Minimizing Taxes 52:31 Finding Reliable Resources for Personal and Professional Growth Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook Page -- https://www.facebook.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Aug 29, 2024 • 48min
Augmenting Sales Reps with AI: Finding the Right Balance—Nick Caruso
https://info.wesschaeffer.com/inner-circle-silver Schedule your free 15-min call with me to discuss how to grow your sales Former Marine and CEO of Knowledgenet.ai 00:00 Introduction and Military Banter 03:14 The Power of Relationship Intelligence and AI in Sales 09:05 Strategically Leveraging Information to Open Doors and Close Deals 13:02 Augmenting Sales Reps with AI: Finding the Right Balance 21:46 The Importance of Being Human in Sales 23:33 The Evolution of Cold Calling in the Modern Era 25:05 Targeting and Engaging Prospects in Cold Calls 28:18 Challenges Faced by Sales Teams and the Need for Better Sales Management 35:49 The Role of AI in Automating the Sales Process


