
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Since 2013, The Sales Podcast is the OG "sales podcast" for salespeople, sales managers, business owners, and entrepreneurs, which is why I own the URL, TheSalesPodcast.com. Listen in to get proven, profitable sales training and marketing advice via interviews with your peers who are closing big deals, growing businesses, and even climbing out of the rubble. I ask them about the technology they use, how they have changed their approach to take advantage of the economy and the proliferation of AI, cold email, and internet bros. If you want to get better at sales, listen to The Sales Podcast.
Latest episodes

Sep 4, 2024 • 46min
Build a Digital Network: The Key to Sales Success, With Scott Leese
Today, you're going to learn the key to sales success in this current hectic sales climate from a unicorn wrangler. How to create sales success has changed since 2020. Scott Leese has been a part of 12 unicorns, so he knows a thing or three about growing sales rapidly. We touch on: The importance of being creative and trying new approaches in sales. The need for an omnichannel approach in prospecting. The role of fear and resistance to change in sales leaders. The value of building a digital network for sales success People are often resistant to trying new sales techniques because they fear failure. The devil we know is often more comfortable than trying something new. Many sales professionals are willing to make cold calls repeatedly, even though they often result in rejection, but they are quick to give up on new techniques after just one attempt. Startups and sales leaders often fail because they are unwilling to move away from what is familiar, even if it is not yielding the desired results. Scott Leese emphasizes the importance of taking risks and not being afraid of failure. "The way to stand out in the AI world is to be as human as freaking possible." "Encourage creativity and coach it out of people." 00:00 Surfing and Sales 02:07 Unicorns and Exits 09:29 Creativity in Sales 14:13 Sales Leadership Challenges 21:12 Resistance to Trying New Sales Techniques 23:05 The Comfort of the Familiar 25:01 The Persistence of Cold Calling 27:55 The Fear of Moving Away from the Familiar 30:31 Surf and Sales: Combining Learning with a Vacation 37:12 Taking Risks and Embracing Failure Market like you mean it. Now go sell something. Get the show notes: https://blog.wesschaeffer.com/blog/scott-leese Grow your sales: https://info.wesschaeffer.com/inner-circle-silver

Aug 30, 2024 • 1h 7min
Ryan Stewman Keeps It Real About Sales, Marketing, Entrepreneurship, and Growth Today
https://info.wesschaeffer.com/inner-circle-silver 00:00 Introduction and Catching Up 03:02 The Power of Keeping Sales Simple and Human 08:54 Consistency and Persistence: The Keys to Long-Term Success 15:54 Attracting High-Quality Clients Through Authenticity and Family Values 23:06 Balancing Success in Business and Personal Life 28:03 Standing Out in a Noisy and Flashy World 35:00 Staying True to Your Values: The Path to Fulfillment and Purpose 45:09 Mastering the Levels of Business 48:36 Increasing Revenue, Decreasing Overhead, and Minimizing Taxes 52:31 Finding Reliable Resources for Personal and Professional Growth Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook Page -- https://www.facebook.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Aug 29, 2024 • 48min
Augmenting Sales Reps with AI: Finding the Right Balance—Nick Caruso
https://info.wesschaeffer.com/inner-circle-silver Schedule your free 15-min call with me to discuss how to grow your sales Former Marine and CEO of Knowledgenet.ai 00:00 Introduction and Military Banter 03:14 The Power of Relationship Intelligence and AI in Sales 09:05 Strategically Leveraging Information to Open Doors and Close Deals 13:02 Augmenting Sales Reps with AI: Finding the Right Balance 21:46 The Importance of Being Human in Sales 23:33 The Evolution of Cold Calling in the Modern Era 25:05 Targeting and Engaging Prospects in Cold Calls 28:18 Challenges Faced by Sales Teams and the Need for Better Sales Management 35:49 The Role of AI in Automating the Sales Process

Aug 28, 2024 • 44min
How to Build Awareness and Win Clients with Email Newsletters Christian Banach
Join the Inner Circle for $100 00:00 Introduction and Catching Up 02:49 The Power of Personalization and Value in Cold Email Outreach 10:03 The Challenges of Cold Calling in the Enterprise Space 19:46 The Rise of Email Newsletters as a Complementary Strategy 24:46 The Benefits of Warm Prospecting and Leveraging Existing Networks 31:54 The Importance of a Targeted and Valuable Approach in Cold Outreach

Aug 25, 2024 • 43min
Andrew Spira: From Millionaire to Ankle Monitor and Back
https://info.wesschaeffer.com/inner-circle-silver 00:00 Introduction and Background 02:16 Facing Challenges and Starting Over 05:01 The Difficulties of Starting Over at a Young Age 06:35 Rebuilding Trust and Confidence 08:53 Transitioning to a New Business 12:42 Mastering Life Skills and Providing Mentorship 13:49 Overcoming Skepticism and Building Relationships 15:07 Building a Sustainable Business for Future Generations 19:13 Gaining Confidence and Trust from Investors 20:09 Generating Leads and Attracting High-Net-Worth Clients 22:41 Reasons for Seeking Lending 23:24 Fast Cash for Stock Opportunities 27:54 Early Repayment and Loan Terms 31:16 Avoiding Stagnation in Retirement Market like you mean it. Now go sell something. Get private coaching with the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/

Aug 22, 2024 • 48min
Dancer. Doer. Zookeeper. Meet Laura Casselman of JVZoo.
00:00 Introduction and Persistence 02:00 JVZoo as an Affiliate Platform 05:16 The Role of Affiliates in Laura's Business 08:15 Laura's Growth Mindset and Evolution in JVZoo 11:14 Opportunities in Online Marketing 13:25 Listening to User Feedback and Utilizing AI 16:03 The Importance of Good Copy for Affiliates 18:31 Avoiding the Race to the Bottom 21:29 Transition in Ownership and Future of JVZoo 32:39 Lessons in Teamwork and Leadership: From Professional Dancer to CEO 38:35 The Power of Consistency and a Positive Mindset in Achieving Success 41:04 The Importance of Physical Activity and Taking Care of Your Body Market like you mean it. Now go sell something. Get private coaching with the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

Aug 19, 2024 • 1h 15min
AI + IQ Is Greater Than HR Says John Munsell of LSU GEAUX TIGERS Fame
Get John's AI framework: https://ingrain.ai/00:00 Introduction and Background 09:44 AI Tools for Research and Content Creation 17:21 The Use of AI in Sales and Business 25:12 Creating Scalable Prompts and an AI-First Culture 32:36 The Future of AI and Business 39:19 Exploring the Capabilities of AI 45:13 Automation with AI 57:14 Addressing Biases and Ethical Considerations 01:06:09 Training Programs and Resources Market like you mean it.Now go sell something.SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!https://www.youtube.com/@TheSalesWhispererWes-----Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #PersonalDevelopment #artificialintelligence

Aug 13, 2024 • 53min
How To Have Tough Conversations, With Gene Hammett
https://blog.thesaleswhisperer.com/p/gene-hammett-conversations 00:00 Bouncing Back from Financial Loss and Personal Transformation 06:26 The Importance of Tough Conversations in Leadership 09:20 Effective Leadership Development and Training 14:48 Leading Up and Creating a Culture of Open Communication 18:49 The Value of Private Coaching and Personalized Attention 20:43 Using Tools and Frameworks for Meaningful Change 26:25 The Importance of Having Tough Conversations in Business 31:11 The Power of the Missing Conversation 38:30 The Dangers of Avoiding Tough Conversations 43:37 Empowering Employees to Make Decisions 45:58 The Pitfall of Wanting to Be Liked Instead of Being a Leader 50:07 The Role of Jiu-Jitsu in Personal Growth 53:24 Gene Hammett's Approach to Helping Individuals with Tough Conversations Market like you mean it. Now go sell something. Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

Aug 8, 2024 • 46min
Sales Training // Cold Calling Expert Justin Michael on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Aug 5, 2024 • 1h 1min
See How This Old Sales Dog Is Using AI, Email, & DMs To Make Insane Sales, Meet Joe Ingram
In this conversation, Joe Ingram and I discuss our experiences in sales and the role of salespeople in today's world. We touch on topics such as transitioning from engineering to sales, the importance of communication and problem-solving skills, the effectiveness of outbound prospecting and cold calling, and the use of AI in sales. We also discuss the hype and flashiness often associated with sales gurus and the need for results-driven approaches. The conversation covers various topics related to sales and communication, including the use of AI in sales, the importance of human interaction and authenticity, the effectiveness of cold email outreach, and the value of fresh perspectives in business. Joe Ingram shares insights and strategies for improving sales performance and customer engagement. He also provides a hidden button on his website that offers valuable resources for sales professionals. 00:00 Introduction and Background 07:36 Transition from Engineering to Sales 13:24 The Role of Salespeople 15:46 Effectiveness of Outbound Prospecting and Cold Calling 18:04 AI in Sales 23:20 Avoiding the Hype in Sales 30:05 The Role of AI in Sales and Communication 34:56 The Importance of Human Interaction and Authenticity in Sales 41:27 The Effectiveness of Cold Email Outreach 44:12 The Value of Fresh Perspectives in Business 46:08 Utilizing Social Media and Other Platforms for Customer Engagement 49:01 Building Relationships and Providing Value in Sales 53:09 Regularly Evaluating and Renegotiating Contracts with Vendors Market like you mean it.Now go sell something. Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa