BE THAT LAWYER

In this episode, Steve Fretzin and Ryan Kimler discuss:Understanding the amount of money you need to keep your law firm and your personal finances healthy.Reinvesting money into your firm. What a typical comp plan looks like for small firms.A breakdown of what minimums a financially healthy law firm looks like by the numbers. Key Takeaways:As a law firm, when you’re paying hire salaries, you need to look at your bonus plans because those can eat into your firm’s profitability. You have to have enough cash to keep the law firm running and financially healthy.Don’t be afraid to do the math or raise fees when needed. If your attorney cannot bring in the right amount to keep the firm on secure financial footing when working their hours, consider raising fees. Even small amounts add up over the year.Retirement is the biggest financial piece most law firm owners miss.  "Salaries are definitely continuing to grow, and they're on the higher end. And I think when that's the case, as a law firm, when we're talking about financial health here, you have to pay attention to and really look at your bonus plans. Because when you have a higher payroll cost, those bonus plans can really cut into profitability. So you have to be careful with those." —  Ryan Kimler Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: The Money Guy Show: https://moneyguy.com/show/ About Ryan Kimler: Ryan Kimler is the Founder of Net Profit CFO, and he is the host of the Net Profit Podcast. At Net Profit CFO, Ryan and his team use their background in Accounting and Finance to help law firm owners do one thing; have a growing and more profitable business. Helping law firm owners have a growing and more profitable business means two things. One, your law firm has enough cash to grow and maintain a strong financial health. And two, your law firm produces enough cash for you as the owner to fulfill your wants and needs. Connect with Ryan Kimler:  Website: https://netprofitcfo.com/LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/  Show: https://podcasts.apple.com/us/podcast/net-profit-podcast-accelerate-your-profits-with-ryan/id1661941437 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Molly McGrath discuss:Approaching hiring from a different perspective. Training your employees to be intrapreneurs and take control of their jobs.How recruiting and communication are changing in the legal industry. Making it about steps in the process, not dollars and hours. Key Takeaways:Before strategy, you have to have the courage to take the first step and move forward. Hiring changes your ROI for yourself and for the new hire. Hiring doesn’t mean paying their yearly salary upfront. Look at the ROIs and see how things will change.The days of putting up an ad and waiting for people to interview are over - you need to be recruiting.When you hire, it’s not just the attorney. Everybody’s KPIs shift. Follow the model of: teach, show, do, go, grow. If you do it right, you can on board and be hands-off within 30 days. "If you're doing it yourself, you're better off not even doing it at all. It is shark-infested waters out there, and by and large, my most successful plate placements are all poaching." —  Molly McGrath Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/ Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X About Molly McGrath: Molly McGrath, founder of Hiring & Empowering Solutions, LLC committed to serving the legal community in, Staffing, Employee Engagement, intrapreneurship, and employee retention initiatives. Proudly delivering results for 5K+ law firms over the past 27 years across the country. Podcaster, blogger, #1 Amazon Best Seller Author; “Fix My Boss: The Simple Plan to Cultivate Respect, Risk Courageous Conversations, and Increase the Bottom Line,” “Intrapreneurs in an Entrepreneur’s World – How to Empower Your Employees to Step Up and Lead,” and “Don’t Be a Yes Chick: How to Stop Babysitting Your Boss, Transform Your Job and Work with a Dream Team Without Losing Your Sanity or Spirit in the Process.” Connect with Molly McGrath:  Website: https://hiringandempowering.com/  Books: https://hiringandempowering.com/business-development-books/Show: https://hiringandempowering.com/podcast/LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/Twitter: https://twitter.com/HireAndEmpowerFacebook: https://www.facebook.com/hiringandempowering/Instagram: https://www.instagram.com/hiringandempowering/Instagram: https://www.instagram.com/molly_mcgrath_co/  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences.  Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer:  Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Steven Dimitt discuss:Why you need to niche down in order to grow and succeed. Transitioning your practice area and successfully rebranding. Focusing on relationships during a transition in your career. Broadening your business development.  Key Takeaways:When you focus on a niche, it brings credibility to you as a lawyer and comfort to your clients because they know you’re the best. Maintaining relationships and having conversations with people over time, making a transition is not going to be a surprise. Work with people you trust and it will allow you to maintain relationships, even as you focus only on the areas of law you want to focus on. As you maintain your business development, you’re going to be planting seeds and getting yourself into a position of freedom in your career.  "People are in different transitions in different times, whether it's switching practice areas or the lifecycle of your career. We have some clients who used the same attorney for 40 years and he's about to retire and now they need to find somebody else. You never know, so you just keep the contacts and it might be the right place at the right time." —  Steven Dimitt Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Charles Gillis: https://www.linkedin.com/in/gillis/Seven Year Trap by Charles Gillis: https://www.amazon.com/Seven-Year-Trap-Observations-Partnership/dp/0692195661The Game by Alex Hormozi: https://www.youtube.com/playlist?list=PLjkaUn6QNTZTd2rKxXdy-_I0JDHlwdy6j About Steven Dimitt: Steven focuses on representing local, regional, and national commercial clients on matters relating to real estate, land use/zoning, and construction. Beginning with site selection and continuing throughout the construction, lease-up, and ultimate sale of the project after final completion, Steven deals heavily with all aspects of real estate development. Steven was previously a partner at one of the largest law firms in Texas. However, he moved to Platt Richmond to partner with other ex-big law attorneys to continue to provide high-quality service while being more cost-effective for his clients.  Connect with Steven Dimitt:   Website: https://plattrichmond.com/LinkedIn: https://www.linkedin.com/in/steven-dimitt-52a13916/LinkedIn: https://www.linkedin.com/company/plattrichmond/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Eddie Dabdoub discuss:Falling in love with your practice area but remembering it is a business.Transitioning from general law practice to a niche law practice.Getting buy-in from your team for the law firm growth.Taking care of your team to stop the turnover. Key Takeaways:There is a barrier of entry for those transitioning from a PI practice to a Disability Insurance practice.If you structure your practice like a well oiled machine, even less lucrative niches will pay off financially.Build a core team that allows your firm to grow together. Even when you’re in different rolls, you want the core team to all be focused on the same business goals.Your firm does not need to be built like everyone else’s. You are different, build your firm to reflect what is important to you. "My big advice is, if you want to scale a law firm, breakaway from the traditional model of assigning assistants and paralegals to attorneys. Instead, create different departments (even if they’re tiny), train your folks to be experts in that department, and have cases go through those departments as the lifecycle of the case carries it through the firm." —  Eddie Dabdoub Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References:Rules of the Road: A Plaintiff Lawyer’s Guide to Proving Liability by Rick Friedman - https://www.amazon.com/Rules-Plaintiff-Lawyers-Proving-Liability/dp/1934833177 About Eddie Dabdoub: Edward Dabdoub is a nationally-known disability insurance lawyer. He is the founder of Dabdoub Law Firm, a firm that specializes in disability and life insurance claims for claimants.Born and raised in Kingston, Jamaica, he is one of five attorneys in his immediate family. Since becoming a lawyer, he has focused his law practice on representing people in this niche practice area and has grown his law firm from less than a handful of employees to a nationwide practice.With Eddie at the helm, Dabdoub Law Firm has litigated and won significant disability and life insurance cases in federal courts. Some notable victories include a win against the NFL Disability Plan for a former pro-football player who was denied disability benefits and recent victory for a liver transplant surgeon who could no longer perform transplant surgeries after sustaining a career-ending injury.Eddie has participated as a guest speaker at law conferences both on local and national stages, discussing disability insurance, life insurance, and ERISA for legal organizations such as the American Association for Justice and the Florida Association for Justice.Eddie is a double-Canes, having obtained an undergraduate degree in Economics and a juris doctor degree at the University of Miami. Before law school, he obtained a Masters in Business Administration from Florida International University. Connect with Eddie Dabdoub:Website: https://www.longtermdisability.net/Email: eddie@longtermdisability.netLinkedIn: https://www.linkedin.com/in/edwarddabdoubLinkedIn: https://www.linkedin.com/company/dabdoub-disability-insurance-erisa-law-firm/Twitter: https://x.com/disabilitylawsInstagram: https://www.instagram.com/dabdoublawfirm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Silverman discuss:Building client relationships from the start of your career.Bringing your full, authentic self to your client relationships. Being forward with those you’ve served when asking for referrals. The art of bringing in new work from current clients.  Key Takeaways:Even when you’re crazy busy, it is key to reach out to a client or post on LinkedIn or send a text to connect with those in your network. Everybody wins in referrals when there is a transferral of trust. Be honest about where you can add value and where, perhaps, you aren’t the best fit for your clients.Find what works for you and stay consistent with it. You are running a business and want to maintain that forward momentum.  "The worst thing you can do, and what will tank your relationship and career quickly, is to sell something that you have no business doing." —  Mark Silverman Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Matt Campobasso: https://www.linkedin.com/in/mrc1921/Sales Free Selling Audiobook: https://www.amazon.com/Sales-Free-Selling-Death-Sales-Methodology/dp/B0D9HWPX6W About Mark Silverman: Mark serves as Locke Lord’s CMBS Special Servicer Team Leader. When borrowers and guarantors fail to meet their obligations, financial institutions, commercial mortgage-backed securities (CMBS) special servicers and other companies look to Mark to enforce those commitments, in or out of the courtroom. Mark frames and resolves issues involving creditors’ rights, loan workouts, bankruptcy and loan enforcement. He advises large, midsized, and small banks; financial institutions; and financial technology companies across the country, as well as the nation’s largest CMBS special servicers. Connect with Mark Silverman:  Website: https://www.lockelord.com/professionals/s/silverman-mark-aLinkedIn: https://www.linkedin.com/in/marksilverman3/ :  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ray Koenig discuss:Developing a successful practice while remaining authentic to yourself. Integrating your charitable and civic pursuits into your successful private practice. Picking your extracurricular organizations intentionally and meaningfully. Benefiting from bar association participation and leadership.  Key Takeaways:Try things you’re afraid of - they’re never as bad as you think they will be.You don’t always need to tell people what type of lawyer you are - for the general public you can build yourself up as a trusted advisor who solves problems. Being part of organizations is not enough - you should be building relationships and participating actively in those organizations. It’s not all about you. Be authentic, but also spotlight other people’s successes too.  "Pick a board, pick an organization, that's doing the things that you're really interested in, but at the same time, has kind of the audience - the donors, the board members - that are people that you want to get to know for professional reasons as well." —  Ray Koenig Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge! Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/Rankings: https://rankings.io/ Episode References: Roy Sexton: https://www.linkedin.com/in/royesexton/@theBar Podcast: https://www.chicagobar.org/CBA/YLS_Law_Students/_theBar_Podcast.aspx About Ray Koenig: Ray Koenig represents individuals, families, financial and medical institutions, charities and governmental agencies in probate, trust, and guardianship controversies, including complex matters which require practical solutions. Ray continually provides quality, responsive, and efficient representation to his clients. Ray is dedicated to the needs of his clients, whether that requires aggressive advocacy in a courtroom, skilled negotiations to prevent or conclude litigation, or effective counseling to avoid future trust and estate controversies. Ray seeks ways to resolve difficult issues in the most effective manner possible. His success has resulted in appointments by judges as Guardian Ad Litem and defense counsel by judges in complicated guardianship matters, and as Special Administrator in problematic probate matters. Ray has decades of experience in a variety of aspects of controversies involving trusts, probate, guardianships and related fiduciary issues including will and trust contests, will and trust construction and reformation actions, citations to recover, breach of fiduciary duty claims, charitable disputes, and guardianship litigation. His years of practice have also resulted in his retention as an expert witness in matters involving guardianship and probate issues. His depth of knowledge has been informed by and led to many speaking engagements and publications. Ray serves as Co-Chair of the firm’s global Litigation practice, and as an elected member of the firm’s Executive Committee. Ray proudly served as Managing Member of the firm’s Chicago office from 2011 to 2023. Connect with Ray Koenig:  Website: https://www.clarkhill.com/people/ray-j-koenig-iii/Email: rkoenig@clarkhill.comLinkedIn: https://www.linkedin.com/in/raykoenig/LinkedIn: https://www.linkedin.com/company/clark-hill-law/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Randa Predergast discuss:Committing to your processes no matter how busy or slow your firm is. Why many lawyers struggle with billing and accounts receivable. Perceived value in your costs with your clients and setting expectations around billing with them. Handling difficult AR and collections with clients.  Key Takeaways:Lack of processes, lack of time, and thinking emotionally about your costs are three of the biggest issues around lawyers receiving their proper payments. Lawyers make exceptions more than any other professional industry leading to higher levels of AR. You are not being exceptional when you make exceptions.You can have your clients on ACH and autopay as long as it is kept securely. This will nearly eliminate your AR. Book keeping and collections should not be done by the attorney. They are delegatable to other professionals. "We want to remove the attorney from this process as much as possible. I only like to bring them in on making decisions about stopping work because of non-payment. So all the tasks up until that point should really go to a legal assistant, admin, billing clerk, or something of that sort, not even a paralegal." —  Randa Predergast Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge! Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/Rankings: https://rankings.io/ Episode References: The Go-Giver by Bob Burg & John David Mann: https://thegogiver.com/ About Randa Predergast: Providing expert services in law firm and case processes (including implementation and training), paralegal support, and billing clerk services on a 1099 basis. Connect with Randa Predergast:  Website: https://mrsjunelegal.com/LinkedIn: https://www.linkedin.com/company/mrs-june-legal-llc/LinkedIn: https://www.linkedin.com/in/attorneywhisperer/TikTok: https://www.tiktok.com/@attorneywhisperer Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Phil Fornaro discuss:Following the flow of everything in the industry. Understanding who your community is leveraging them. Core mistakes people make when networking. Building trust and providing value to clients in legal services. Key Takeaways:People are interested in talking about what they do, but if you’re not listening, you can’t figure out what their problem is, and you can’t help them. Being a giver is great, but making it reciprocal with networking partners is even better. Giving your card at an event is like 1/10 for making something out of it. Making a connection and writing down information on their card with a follow-up later increases that drastically. The key to conversion is to provide a solution.  "Client development and business development have resulted in my best and most fulfilling relationships." —  Phil Fornaro Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge! Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/Rankings: https://rankings.io/ Episode References: Phil Fulton: https://www.linkedin.com/in/philipfulton/Doug Sandler: https://www.linkedin.com/in/doug-sandlerKen Levinson: https://www.linkedin.com/in/kenlevinsonatty/Buy Back Your Time by Dan Martell: https://www.buybackyourtime.com/ About Phil Fornaro: Philip M. Fornaro, a seasoned legal professional with 29 years of experience, serves as the Managing Attorney at Fornaro Law. His commitment extends beyond the practice of law; it's about delivering comprehensive solutions, fostering structure, and forging meaningful connections. Philip's ultimate aim is to enhance and optimize every situation, ensuring that everyone involved experiences profound satisfaction throughout the entire process and embraces the end result. Connect with Phil Fornaro:  Website: https://www.fornarolaw.com/LinkedIn: https://www.linkedin.com/in/fornarolaw/Light Bulb Moments Podcast: https://podcasts.apple.com/it/podcast/light-bulb-moments-its-all-about-the-energy/id1748362429 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and MerriLyn Gibbs discuss:Staying focused on your goals.How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed.The art of delegation.Business lessons from the game of golf.How you show up every day will determine the results you get. Key Takeaways:Delegation starts slow - you don’t have to delegate and forget, you can start with smaller tasks and check the work before the trust is built and you can truly let go of those tasks.If you’re looking for easy lead generation, start with your existing clients - reach out to them first, that’s where the low-hanging fruit is.Recognize the value in the bad shots - it’s not about how good your good shots are, it’s how quickly you can recover from the mistakes.Making mistakes is important. The key is not to keep making the same mistakes over and over. "There's so much more learning in the errant shots. And that is what makes you a better golfer. Because the next time you see that, it's easier and easier and easier. And it's really fun when you pull off those impossible shots." —  MerriLyn GibbsTake the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge! Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen SinceroAbout MerriLyn Gibbs: MerriLyn’s passion is simple: she is driven to help her fellow business owners thrive by empowering them to focus on what they love. As founder and owner of Assistants 4 Hire, MerriLyn has plenty of experience with managing her team and assessing the needs of her clients - but it doesn’t stop there! She also offers business seminars and productivity coaching for those not in need of outside assistance. Her know-how and unrelenting attention to detail make MerriLyn a pro at setting others up for success. Connect with MerriLyn Gibbs:  Website: https://www.assistants4hire.net/LinkedIn: https://www.linkedin.com/in/merrilyn-gibbs-50283642/LinkedIn: https://www.linkedin.com/company/assistants-4-hire/Facebook: https://www.facebook.com/merrilyn.gibbsFacebook: https://www.facebook.com/Assistants4hireInstagram: https://www.instagram.com/assistants4hire/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.