BE THAT LAWYER

Dennis Meador: Winning at Marketing and Personal Branding Beyond the Billable Hour

Mar 17, 2025
Dennis Meador, CEO and Founder of The Legal Podcast Network, shares insights from over 20 years in legal marketing. He discusses how lawyers can stand out in a crowded market through effective personal branding and cohesive marketing strategies. Meador emphasizes the power of podcasting as a targeted tool for client engagement rather than chasing viral popularity. He also highlights the importance of adapting to modern trends like SEO and social media to build a strong online presence. Understanding your niche is key to owning your market!
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ADVICE

Prioritizing Marketing

  • Lawyers are often too busy with billable hours to focus on marketing.
  • Prioritize marketing or outsource it effectively to avoid neglecting this crucial aspect of practice growth.
INSIGHT

Commoditization of Legal Industry

  • The legal industry is becoming increasingly commoditized, making it harder for lawyers to stand out.
  • Lawyers must differentiate themselves by showcasing their unique value and expertise.
ADVICE

Finding Your Niche

  • Lawyers should focus on their strengths and what they enjoy.
  • Client feedback can help identify what makes a lawyer special, which should inform their marketing strategy.
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