BE THAT LAWYER

In this episode, Steve Fretzin and Clare Fanner discuss:Making an impression with purpose. Similarities and differences in the US and UK legal sectors. Changing the focus to the client and aligning it to the business while managing expectations. The enabling power of technology (without taking away from lawyer skills). Key Takeaways:Every little part of what we do matters. We can and do make a difference, even if we do not recognize it. While networking had to change during the pandemic, we are already seeing a comeback of in person events as things taper off. To do your job properly and effectively, you need to take care of the whole client. Different generations have different expectations of their lawyers. You must adapt a strategy to adapt to the generations.  "Increasingly, people are recognizing these are not soft skills, they are critical skills. And that is relating to people, having that understanding of how people operate - the human bit." —  Clare Fanner Connect with Clare Fanner:  Website: https://www.lawfirmmarketingclub.com/Email: clare@findgetgrow.comLinkedIn: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Charlie Uniman discuss:The relationship between time and value. The evolution of practicing law. Adopting good legal tech. Utilizing tech to allow you to do the best job possible for your client.  Key Takeaways:There are many websites that review legal tech. Check them out and see what can help you to become more productive and more efficient in your firm.There are local meetups as well as LinkedIn groups that can help you understand legal tech. AI is not going to substitute for judgment and creativity, but it will make your firm more efficient. If you know, can learn, and can use the technology, it can exponentially help you to build your brand and your firm.  "Software doesn't get bored; software doesn't get tired. It can work 24/7. And as such, it's going to be a great backstop for the creative work that you're doing, and even some of the grunt work that remains." —  Charlie Uniman Connect with Charlie Uniman:  Website: www.legaltechstartupfocus.comEmail: Charlie@LegalTechStartUpFocus.comLinkedIn: https://www.linkedin.com/in/charles-uniman-2316b83/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Amy Mariani discuss:Transitioning to mediation from another role. Getting efficient with networking. Providing value in networking and in connecting. Calendering in your business development tasks, not just your law related tasks.  Key Takeaways:Even if you have a large network, it takes time to grow and cultivate the relationships needed to grow your book of business. Be direct in asking for introductions. It may work, it may not, but there’s nothing to lose. Qualify your networking partners. Follow through is important for both you and the person you are trying to refer or introduce. Develop your business acumen. If you learn how to build your business (and treat your firm as if it is a business), you will be more successful and be in a better position to grow your own firm.   "You do need to get that networking going, that is going to be the most critical element of your success. You also have to establish that you are a subject matter expert." —  Amy Mariani Connect with Amy Mariani:  Website: https://www.marianimediation.com/Twitter: https://twitter.com/MarianiMediateLinkedIn: https://www.linkedin.com/in/amy-cashore-mariani/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michele Wucker discuss:What the gray rhino is and what it means.Why people are hesitant to take risks.Risk tolerances, risk adversity, and individual risk relationships.Evaluating risks and understanding the risk of not taking a risk. Key Takeaways:We should not assume that because something is ever present and talked about means that it is being handled properly or that you aren’t vulnerable to that issue.The more you take risks, the more you develop your risk muscle, and the better you get at it.By trying to avoid certain risks, you are creating other ones.There are ways that we can increase our own risk taking, such as eating spicy foods, cranking the air conditioner, or turning on upbeat music. "People make an average, give or take, of 35,000 choices a day. Every one of those choices is a risk, and every risk is a choice. But do we think of them as constant risk taking throughout our day? If we do, we become much more self aware about the risks that we're comfortable with." —  Michele Wucker Connect with Michele Wucker:  Website: https://thegrayrhino.com/ & https://www.wucker.com/Books: https://www.thegrayrhino.com/the-gray-rhino-book/ & https://www.thegrayrhino.com/you-are-what-you-risk/LinkedIn: https://www.linkedin.com/in/wucker/Twitter: https://twitter.com/wuckerFacebook: https://www.facebook.com/MicheleWucker/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Keith Sbiral discuss:Saying yes to the right things, and no to the less important things. Why lawyers do and do not delegate. Delegation authority and framework. The 5 levels of authority.  Key Takeaways:You don’t have to delegate everything right away - prioritize what you need to do and delegate the things that are below your pay grade. Delegation is also about authority, and passing that authority (in the long run) to somebody else. Think about what you can delegate outside of work. It may be worthwhile to hire your own personal assistant depending on where you are at in your career and where you are headed. The levels of authority build on one another. This will build expectations and trust as you go along.  "You have to delegate with authority. You can't just say ‘here, go do that.’ You have to let that person know what the parameters are, otherwise, they end up being stuck." —  Keith Sbiral Connect with Keith Sbiral:  Website: apochromatik.comEmail: Keith@Apochromatik.comLinkedIn: linkedin.com/company/apochromatikLinkedIn: linkedin.com/in/keithrsbiralTwitter: twitter.com/apochromatikFacebook: facebook.com/apochromatikSign up at www.aposignup.com/btl for a FREE 30-minute consultation!Prior Episode: https://be-that-lawyer.simplecast.com/episodes/amy-gardner-keith-sbiral-reintegration-and-rebuilding-after-remote-work-oP3_UwTT Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Manny Griffiths discuss:The importance of understanding the client experience.How Milestones can help you to bridge the gap and provide a better client experience.Setting expectations for both the client and the lawyer.Relationships and communication. Key Takeaways:If the end result is good, the client could still be happy. But if they are referring you to others, then you know they had a good experience.Technology is not a replacement for personal connections with your clients, but it is an aid to those individual touches.The best communicators have the best client experience.Communicate with your clients in ways that aren’t just emails. Many people don’t check their email regularly, or the emails get misfiled and lost. "Technology is just aids. You shouldn't ever do away with your personal touch and stop giving updates to clients on a regular basis, but you can replace some of your touches with technology. It keeps transparency, when you're using technology." —  Manny Griffiths Connect with Manny Griffiths:  Website: https://www.hona.com/LinkedIn: https://www.linkedin.com/in/manny-griffiths-b5876884/LinkedIn: https://www.linkedin.com/company/honasoftware/Facebook: https://www.facebook.com/honasoftwareInstagram: https://www.instagram.com/honasoftwareThank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Marko Evans discuss:Developing remote culture. Specialization versus generalization.  What a good recruiter needs to know. Transparency and compensation.  Key Takeaways:Law firms should have an internal recruiter to keep the pipeline of great talent coming. Recruiting is an ongoing process. Retention times are shorter than ever and you want to make sure to grab good candidates when you can. You don’t necessarily have to pay the most to get and retain staff. You have unique skills that could attract employees. Mid-size firms are more agile than a larger firm would be.  "If you are somebody that is concerned about where they are in the market, look around - there are opportunities out there for somebody that has a unique skill, but maybe they are leaving some money on the table." —  Marko Evans Connect with Marko Evans:Website: https://nowhiringu.com/LinkedIn: https://www.linkedin.com/in/legalheadhunter/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Lori Ann Fox discuss:Learning, growing, and moving forward without fear of failure. The evolution of the legal practice in the last 15 years. How Lawmato works and can be a game changer for you. Taking a chance and not waiting until retirement.  Key Takeaways:You want to give a client the right service that they really need, not just what may be kind of what they need.  Alternative billing models have allowed solo and small firms to work as GC or outside GC for companies in ways they weren’t able to before. Most consumers want to meet with lawyers virtually. This also makes the lawyer's life easier too. Lawmato can help with that. There are resources out there. Take the shot on yourself, and make it happen.  "Just take the shot on yourself. You can learn, grow, and you can do and be whoever you want." —  Lori Ann Fox Connect with Lori Ann Fox:  Website: https://www.lawmato.com/Email: admin@lawmato.comTwitter: https://twitter.com/loriannfox Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Carl Ficks discuss:Giving it your all in all that you do. The art and practice of lawyering. Everyone has the same 168 Hours in a week. Resources available to lawyers to better your life.  Key Takeaways:Regardless of what your gift is, if you don’t bring your best effort, you are going to sacrifice it. The state bar associations are getting into lawyer well-being. This is a great change and is necessary in this profession. Self-care is not selfish. It is great for your mental and physical well-being, but it also allows you to show up more fully and better for the others in your life, professionally and personally. You can't do business development effectively if your mind, your body, the way you feel, and the way you're running your time isn't working. "In order to be in service to others, you first have to be." —  Carl Ficks Connect with Carl Ficks:  Website: https://carlficks.com/Email: carl@carlficks.comLinkedIn: https://www.linkedin.com/in/carlrficksjr/Institute For Well-Being in Law: https://lawyerwellbeing.net/Listen to Carl’s Previous Episode here: https://fretzin.com/carl-ficks-committing-to-the-practice-of-wellness/Get Carl’s 10 Steps for Getting Back in the Game Here!: https://carlficks.com/free Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Hillard Sterling discuss:The four pillars of business development and how they interact with each other. Building on your own content with repurposing and leveraging on multiple platforms. How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development. Being proactive in following up on your business development contacts.  Key Takeaways:Give things away in your business development so people know how much they need you to do the rest. Build on your own previously created content. Give people information that they can take and use immediately. Find the right audience for your speaking - those who will get value from your points and are not going to compete against you, but possibly hire you. It is riskier to underpost than overpost. It stays on the radar and keeps you top of mind and present online.  "You could break it down into four different categories of business development work: writing, speaking, posting, and networking." —  Hillard Sterling Connect with Hillard Sterling:  Email: hsterling@clausen.comPhone: 312-606-7747Website: https://www.clausen.com/LinkedIn: https://www.linkedin.com/in/hillard-sterling-84711b85/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.