Amy Mariani: Growing a Business Focused Law Firm

Even if you have a large network, it takes time to grow and cultivate the relationships needed to grow your book of business.

Be direct in asking for introductions. It may work, it may not, but there’s nothing to lose.

Qualify your networking partners. Follow through is important for both you and the person you are trying to refer or introduce.

Develop your business acumen. If you learn how to build your business (and treat your firm as if it is a business), you will be more successful and be in a better position to grow your own firm.