Hillard Sterling: The Four Pillars of Business Development

Apr 4, 2022

36:18

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In this episode, Steve Fretzin and Hillard Sterling discuss:

The four pillars of business development and how they interact with each other.
Building on your own content with repurposing and leveraging on multiple platforms.
How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development.
Being proactive in following up on your business development contacts.

Key Takeaways:

Give things away in your business development so people know how much they need you to do the rest.
Build on your own previously created content. Give people information that they can take and use immediately.
Find the right audience for your speaking - those who will get value from your points and are not going to compete against you, but possibly hire you.
It is riskier to underpost than overpost. It stays on the radar and keeps you top of mind and present online.

"You could break it down into four different categories of business development work: writing, speaking, posting, and networking." — Hillard Sterling

Connect with Hillard Sterling:

Email: hsterling@clausen.com

Phone: 312-606-7747

Website: https://www.clausen.com/

LinkedIn: https://www.linkedin.com/in/hillard-sterling-84711b85/

Thank you to our Sponsors!

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Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.