The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss: 1) How the September Core Update and Helpful content updates may be related 2) What to look for in early analytics data to see if you’ve been hit 3) Google has told us specifically how to recover - It’s all about content and E-A-T 4) Why Google’s core update questions are so important - machine learning likely plays a role! 5) A bit on how we analyze competitors’ pages after a core update hit Apologies for the pointer clicking as I was screensharing! I’ll mute that sound the next time I record my screen. Links mentioned: https://developers.google.com/search/updates/ranking https://developers.google.com/search/blog/2022/08/helpful-content-update Resources on E-A-T: https://www.mariehaynes.com/resources/eat/ https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.youtube.com/watch?v=gccNPlL-a1g Marie’s newsletter: https://mariehaynes.com/newsletter Marie’s book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm. Links: Google Search Central videos with Alan Kent All things Google Merchant Center with Alan Kent https://www.youtube.com/watch?v=0EMAqeyKYgk How to improve your ecommerce websites presence in Search results (6 tips) https://www.youtube.com/watch?v=YIUQolZDecM How to SEO optimize your ecommerce website (8 tips) https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7 How to make your ecommerce website stand out in Google Search (6 tips) https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8 How to optimize images for your ecommerce website (6 tips) https://www.youtube.com/watch?v=RQH9IpcAucY Send examples to Alan: https://twitter.com/akent99

Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T. Links mentioned in this episode: https://blog.google/products/search/information-literacy/ https://developers.google.com/search/blog/2019/08/core-updates https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://support.google.com/websearch/answer/12003459 Marie’s book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/ https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/ Marie's book: https://mariehaynes.com/book

In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058 https://patents.google.com/patent/US20210406268A1/en https://cloud.google.com/natural-language https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544 https://www.kopp-online-marketing.com/micro-intents https://developers.google.com/search/blog/2021/04/product-reviews-update Hire Marie and the MHC team: https://mariehaynes.com/contact/

Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com. In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss. Newsletter episode 242 www.mariehaynes.com/newsletter/episode-242/ Subscribe to the newsletter: www.mariehaynes.com/seo-newsletter/ Links: Mordy Oberstein discussing sites affected by the May Core update https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last https://moz.com/blog/click-based-seo-engagement-signals Tyler Hermanson - Why keywords are still so very important for SEO https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/ Neeva discussing using quality raters and machine learning https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Contact Marie and the MHC team: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Alec Brownscombe's Twitter: twitter.com/mapleleafshs Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more. In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues. Newsletter episode 240 https://www.mariehaynes.com/newsletter/episode-240/ Links mentioned in this episode: Using a knowledge of semantic search to improve E-A-T https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw SMX Advanced Talk/Agenda https://marketinglandevents.com/smx/advanced/ Is Google Search Dying? https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/ MHC clients that did well with May core: https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw Google algorithm update list: https://mariehaynes.com/algo Screaming Frog article on redirects: https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/ Using Archive.org to get old urls to test redirects: https://exposureninja.com/blog/extract-urls-archive-org/ Local SEO case study on improving page speed on Moz: https://moz.com/blog/local-seo-speed-optimization-case-study Mobile Moxy to monitor SERP changes for your brand: https://mobilemoxie.com/ Newsletter: https://mariehaynes.com/newsletter Hire Marie and the MHC team to help improve your site or assess a traffic drop: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more! Newsletter episode 238 https://www.mariehaynes.com/newsletter/episode-238/ Subscribe to the newsletter: https://www.mariehaynes.com/seo-newsletter/ Links mentioned in this episode: How Google generates titles for documents with language or script misalignment https://developers.google.com/search/blog/2022/06/title-script-misalignment Lily’s recent article on E-A-T https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/ Youtube’s use of knowledge graphs https://www.youtube.com/watch?v=D-bTGefJj0A Google’s announcement on the core update https://developers.google.com/search/blog/2022/05/may-2022-core-update How people read on the web https://www.nngroup.com/articles/how-people-read-online/ Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Register for SMX advanced https://marketinglandevents.com/smx/advanced/ Contact Marie and the MHC team: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Lily Ray's Twitter: twitter.com/lilyraynyc Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algorithms work. In this episode, he and Marie discuss the following: - May 16-18 - unnamed Google update affecting a large number of affiliate sites. - How MHC’s site reviews developed over the years - How we help sites improve their E-A-T - Why knowing semantic search gets SEOs ahead of the game - Google is likely a lexical search engine and a semantic search engine. - Semantic search and E-A-T - Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It’s free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx - Marie speaking with John Mueller and Barry Schwartz on Duda’s webinar about Google updates: https://webinars.duda.co/google-updates - Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking https://docs.microsoft.com/en-us/azure/search/semantic-search-overview - Our struggles in offering recurring SEO services Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mrcallumscott Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc This episode will also be available on Youtube tomorrow where we have added some visuals as well.

In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google’s algorithms in great detail. You’ll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more. At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google’s algorithms should reward. Newsletter episode 234 https://www.mariehaynes.com/newsletter/episode-234-light-version/ Subscribe to the newsletter: Mariehaynes.com/newsletter Links mentioned in this talk: Search quality rater guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Glenn Gabe on Phantom updates: https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/ Google’s NLP tool https://cloud.google.com/natural-language Knowledge graph API https://carlhendy.com/knowledge-graph-search/ Jason Barnard on entity hubs for authors https://kalicube.com/learning-spaces/faq/knowledge-panels/the-3-step-process-to-getting-a-knowledge-panel-for-an-author/ Koray Gübür on creating topical authority https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Diffbot NL tool to visualize entities as a graph https://demo.nl.diffbot.com/ Tf-Idf https://en.wikipedia.org/wiki/Tf%E2%80%93idf A few of Olaf’s articles: https://searchengineland.com/google-mum-update-seo-future-383551 https://searchengineland.com/google-eat-possible-evaluation-signals-382799 https://blog.searchmetrics.com/us/unwrapping-secrets-seo-semantic-google-search/ https://www.kopp-online-marketing.com/entities-from-unstructured-content https://www.kopp-online-marketing.com/googles-semantic-search-engine Contact Olaf: https://www.linkedin.com/in/olafkopp/ https://twitter.com/Olaf_Kopp Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mhc_inc