Search News You Can Use - SEO Podcast with Marie Haynes

This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-T? How do you measure E-A-T? Should you update old articles that were not written with E-A-T in mind? Common E-A-T mistakes and misconceptions Examples of sites doing well after improving E-A-T How do you do an E-A-T audit? Marie's QRG Book: https://mariehaynes.com/book Links SMX Next: https://marketinglandevents.com/smx/next/agenda/ About the QRG: https://services.google.com/fh/files/misc/hsw-sqrg.pdf The QRG: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf How search works: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ Efficient storage and query of schemaless data https://patents.justia.com/patent/20220358160 Google’s Guide to creating helpful content https://developers.google.com/search/docs/fundamentals/creating-helpful-content The video version of this podcast will be up on YT soon!

The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes. This is an important listen, even if you were not impacted by this update. Buy Marie's Quality Rater's Guidelines Book/Checklist: https://mariehaynes.com/book Google's Spam Policies (If you were hit, you likely were doing one or more of these things) https://developers.google.com/search/docs/essentials/spam-policies Google's guidelines on creating helpful, reliable, people-first content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content What Google has said about guest posting: https://www.mariehaynes.com/google-guest-posting-recommendations/ Gary Illyes talking to Danny Sullivan about links being labeled as "footer", "penguinized" and so on: https://searchengineland.com/googles-link-labels-260892 What links can you get that comply with Google's Guidelines? Marie's Moz Whiteboard Friday. It's old, but still good. https://moz.com/blog/what-links-comply-googles-guidelines-whiteboard-friday

The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update. The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of searchers, we can create content that helps them meet that need better than other sites. In this episode I review two pages that did well following the September core update. They may look like they are lacking E-A-T, but I think Google promoted them because they quickly met searcher needs. I also share how the Helpful Content Update may have introduced a way for Google to better determine which pages are meeting the needs of searchers. https://developers.google.com/search/blog/2019/08/core-updates https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.semrush.com/blog/september-2022-core-update-impact/ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update https://moz.com/blog/click-based-seo-engagement-signals Interview with Alan Kent from Google. Machine learning is discussed at 18:00 https://www.youtube.com/watch?v=dZuEQY11khw How the quality raters work: https://services.google.com/fh/files/misc/hsw-sqrg.pdf Frédéric Dubut of Bing on SEOs shifting to intent research instead of keyword research https://www.youtube.com/watch?v=NTriTRmEf34 Register for free to watch Marie’s talk on Google’s quality questions at SMX Next: https://attend.marketinglandevents.com/smx-next-2022?i=H0RFJApYbpWJKGGJ1ihWY0ciBytHmhUB Book a strategy session with Marie: https://mariehaynes.com/contact https://mariehaynes.com/book - QRG checklist book

SEO is changing so much! In this episode Marie shares what SEOs can learn from Google’s Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top of these changes, listen to Marie’s thoughts on how search is changing and how we can keep up. Marie’s notes on the Search On event: https://twitter.com/Marie_Haynes/status/1575195686366085120 Search On Google 2022 https://blog.google/products/search/search-on-2022-announcements/ Newsletter: https://mariehaynes.com/newsletter Marie’s book on using the QRG as a checklist for site quality: https://mariehaynes.com/book Contact Marie: https://mariehaynes.com/contact

The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss: 1) How the September Core Update and Helpful content updates may be related 2) What to look for in early analytics data to see if you’ve been hit 3) Google has told us specifically how to recover - It’s all about content and E-A-T 4) Why Google’s core update questions are so important - machine learning likely plays a role! 5) A bit on how we analyze competitors’ pages after a core update hit Apologies for the pointer clicking as I was screensharing! I’ll mute that sound the next time I record my screen. Links mentioned: https://developers.google.com/search/updates/ranking https://developers.google.com/search/blog/2022/08/helpful-content-update Resources on E-A-T: https://www.mariehaynes.com/resources/eat/ https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.youtube.com/watch?v=gccNPlL-a1g Marie’s newsletter: https://mariehaynes.com/newsletter Marie’s book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm. Links: Google Search Central videos with Alan Kent All things Google Merchant Center with Alan Kent https://www.youtube.com/watch?v=0EMAqeyKYgk How to improve your ecommerce websites presence in Search results (6 tips) https://www.youtube.com/watch?v=YIUQolZDecM How to SEO optimize your ecommerce website (8 tips) https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7 How to make your ecommerce website stand out in Google Search (6 tips) https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8 How to optimize images for your ecommerce website (6 tips) https://www.youtube.com/watch?v=RQH9IpcAucY Send examples to Alan: https://twitter.com/akent99

Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T. Links mentioned in this episode: https://blog.google/products/search/information-literacy/ https://developers.google.com/search/blog/2019/08/core-updates https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://support.google.com/websearch/answer/12003459 Marie’s book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/ https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/ Marie's book: https://mariehaynes.com/book

In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058 https://patents.google.com/patent/US20210406268A1/en https://cloud.google.com/natural-language https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544 https://www.kopp-online-marketing.com/micro-intents https://developers.google.com/search/blog/2021/04/product-reviews-update Hire Marie and the MHC team: https://mariehaynes.com/contact/

Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com. In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss. Newsletter episode 242 www.mariehaynes.com/newsletter/episode-242/ Subscribe to the newsletter: www.mariehaynes.com/seo-newsletter/ Links: Mordy Oberstein discussing sites affected by the May Core update https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last https://moz.com/blog/click-based-seo-engagement-signals Tyler Hermanson - Why keywords are still so very important for SEO https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/ Neeva discussing using quality raters and machine learning https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Contact Marie and the MHC team: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Alec Brownscombe's Twitter: twitter.com/mapleleafshs Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc