This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T.
Audience questions answered:
Does E-A-T matter for tech blogs?
Is being mentioned on a big news site good for E-A-T?
Does adding expert reviewers help?
How would an ed-tech platform increase E-A-T?
How do you measure E-A-T?
Should you update old articles that were not written with E-A-T in mind?
Common E-A-T mistakes and misconceptions
Examples of sites doing well after improving E-A-T
How do you do an E-A-T audit?
Marie's QRG Book: https://mariehaynes.com/book
Links
SMX Next: https://marketinglandevents.com/smx/next/agenda/
About the QRG:
https://services.google.com/fh/files/misc/hsw-sqrg.pdf
The QRG:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
How search works:
https://www.google.com/search/howsearchworks/how-search-works/ranking-results/
Efficient storage and query of schemaless data
https://patents.justia.com/patent/20220358160
Google’s Guide to creating helpful content
https://developers.google.com/search/docs/fundamentals/creating-helpful-content
The video version of this podcast will be up on YT soon!
