Search News You Can Use - SEO Podcast with Marie Haynes cover image

What is E-A-T? Advanced discussion on E-A-T and answering subscriber questions

Search News You Can Use - SEO Podcast with Marie Haynes

CHAPTER

Introduction

EAT is not a score, it's important and it matters for every single keyword that we want to rank for. Expertise, authoritativeness and trustworthiness are what make up EAT signals. I'm going to share some exciting news out of SMX next about a new Google algorithm called Koati. The most common questions that I get asked on EAT are things like, does EAT matter for non-YMIL queries? Does it help if you add on an expert reviewer? How do we measure EAT? These are all things that I're going to discuss in this video with Dr. Marie Haynes.

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