The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes. This is an important listen, even if you were not impacted by this update. Buy Marie's Quality Rater's Guidelines Book/Checklist: https://mariehaynes.com/book Google's Spam Policies (If you were hit, you likely were doing one or more of these things) https://developers.google.com/search/docs/essentials/spam-policies Google's guidelines on creating helpful, reliable, people-first content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content What Google has said about guest posting: https://www.mariehaynes.com/google-guest-posting-recommendations/ Gary Illyes talking to Danny Sullivan about links being labeled as "footer", "penguinized" and so on: https://searchengineland.com/googles-link-labels-260892 What links can you get that comply with Google's Guidelines? Marie's Moz Whiteboard Friday. It's old, but still good. https://moz.com/blog/what-links-comply-googles-guidelines-whiteboard-friday