
The Cold Calling Podcast
The Cold Calling Podcast by MonsterConnect helps sales reps and leaders understand the sales world. Join us for 30 minutes of open table discussions with renowned sales experts on trending topics and another 30 minutes of LIVE COLD CALLING.
Hosted by Larry Long Jr, Sales Acceleration Trainer and Author of JOLT!
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Latest episodes

May 13, 2022 • 7min
Clarify Intent and Send Personalized Emails with Jeff Swan
In this episode of the Cold Calling Podcast, Jeff Swan offers actionable advice on nailing emails when the prospect asks for them. When Collin cold calls a prospect who had initial objections, he clarified if he's open to receiving an email just to get off the call or if there's genuine interest. Upon getting a positive response, Collin notes what to include in the email and Jeff further suggests including language in the prospect's own words.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 12, 2022 • 4min
Book a Follow-Up When Cost Is an Issue
In this episode of the Cold Calling Podcast, Collin speaks to a prospect who's interest in podcasting was piqued. He was upfront about the cost being an issue but invited Collin to send over some materials that he can review. After finding out more about his industry, they agreed that a follow-up call in a couple of months makes more sense!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 11, 2022 • 7min
Fall on the Sword: Be Real About Cold Calling with Jeff Swan
In this episode of the Cold Calling Podcast, Jeff Swan joins the show to give tips on how to fall on the sword. In other words, how to be real about doing cold calls that nobody likes to do get through the zone of resistance. By sounding a bit guilty for cold calling, you can break down that wall!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 10, 2022 • 1min
Start a Podcast After Tax Season
In this episode of the Cold Calling Podcast, Collin cold calls a prospect who expressed interest in knowing more about using podcasting to drive more revenue. However, as it is right in the middle of tax season, she suggests reconnecting again sometime in May to discuss the possibilities!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 9, 2022 • 7min
Tone Matters: Cut the Jargon and Slow Down with Josh Braun
In this episode of the Cold Calling Podcast, Josh Braun gives tips on how to create trust and overcome that first level of resistance. Use your tone, slow down your pace, and cut the technical jargon! He also suggests an approach that recognizes the general distrust for cold calls and discusses a way to warm up language to get you past the zone of resistance.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 6, 2022 • 8min
Cold Call Intent: Bring a Point of View to the Table with Josh Braun
In this episode of the Cold Calling Podcast, Josh Braun joins the show to talk about intent. As the cold caller, you should know something your prospect doesn't know and bring a point of view to the table. So it's not just about podcasting. It's also about what they did that wasn't working. This is a great tactic to move beyond the zone of resistance and have a meaningful conversation.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 5, 2022 • 2min
Clean Elections — A Worthwhile Podcast Idea?
In this episode of the Cold Calling Podcast, Collin reaches out to a prospect whose business sells election equipment. He is interested in learning more about podcasting, especially in his industry, perhaps covering topics on how to run a clean election. But while today is a bad time as he's way too busy, he requests Collin to reach out again after a month!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 4, 2022 • 5min
Tonality and the Barking Dog Analogy with Josh Braun
In this episode of the Cold Calling Podcast, Josh Braun joins the show to talk about tonality. Not only does Josh suggest that Collin go slower, but he also tweaks the script to include more transparency. He says that rude prospects are like barking dogs; they bark probably because of the way they were raised and it's always never their fault. So move on and control only what you can control!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 3, 2022 • 3min
Book a Follow Up Call in Your Prospect's Best Time
In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose company is a contractor for the federal government. She shares that, while it's interesting to explore how their industry can enter podcasting, the best time to talk is in September. Collin takes notes so that in their follow-up call, he will have relevant information to present to her!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 2, 2022 • 9min
‘Peel the Onion’ to Lower the Zone of Resistance with Josh Braun
In this episode of the Cold Calling Podcast, Josh Braun joins the show to teach about the zone of resistance. When people sense a pitch, they pull back because they don't want to feel the pressure to buy something. The lesson today is not to persuade or assume but to discover if they have a problem. The intent is different, as well as the tonality. Josh suggests to “peel the onion,” or to get the prospect to share how they’re doing things, and to stay there before hitting them with a pitch! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast