The Cold Calling Podcast

In this episode of the Cold Calling Podcast, Collin speaks to a podcast host whose show has reached 40,000 downloads and 10,000 on YouTube in a short span of time. What Collin realized is that show host who finds success doing what they're already doing have a lot of resistance to what he has to offer and see no need to change strategies.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect who had initial objections about handing over their podcast as they are a creative company. However, after a few insightful questions, Collin zeroed in on content ideas and resources as their main problems, to which Collin shared Salescast's success with 75 companies and more than 1 million downloads. The prospect, saying never say never, agreed to receive an email from Collin to check out his ideas for their podcast!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Ed reaches out to a prospect who loved it that he owned the fact that the call was indeed a cold call. As he was busy at the moment, he gave permission for a follow-up call half an hour later. Collin also reminds Ed about referrals and asking the prospect if it's okay to let the referral know that they were referred or if it should remain their little secret.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin cold calls a prospect whose company has done some initial research into a possible podcasting strategy. He asks Collin to send him an email for more context so that he can then pass it on to the founder. Collin agrees, confirms the email address, and takes note to cc the founder too.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Ed cold calls a prospect who seemed interested in learning more about podcasting but was hesitant in booking a meeting. Collin shares some ways to book a meeting while getting out of the zone of resistance, but the biggest takeaway is that you should never book a meeting just to book a meeting!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Jeff Swan joins the conversation to help Ed pique the interest of C-suite executives during cold calls. Collin also reminds Ed that, even though a prospect's objection seems final, you can perform a last-ditch effort along the lines of "before I close out your file, have you ever considered podcasting as a strategy to drive revenue?" to keep the conversation going.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose business is an enterprise SaaS platform. His interest was piqued when he learned the 3 high-level ways podcasting drives revenue: producing his own show, guesting to get in front of ICPs, and advertising. He followed the conversation intently and proposed that Collin present to his marketing and sales teams to get something set up by July, the start of the next fiscal year. Of course, Collin booked this immediately!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Jeff Swan coaches Ed to break down a cold call into 3 parts instead of a script to get over with: cold opener, pique curiosity with an illuminating question, and call to action. He also suggests leveraging customer success stories with podcast hosts who have had less than desirable experiences with their shows. These stories provide hope and belief that podcasting can actually work for them but perhaps with a different strategy!To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who is interested to find out how their venture fund can drive more revenue through podcasting. He agreed to take a few minutes to talk more about it in a couple of weeks as he would be out traveling the following week.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Jeff Swan helps Collin and Ed with the script for marketing leaders. To test it out, Ed connects with a prospect whose primary objection was that their podcast is doing really, really well. A trick he suggests is to mirror back the compliment on what the prospect is most proud of (in this case, their production) and ask if podcasting, in general, is a revenue driver or a branding exercise. This reveals what "camp" they are in terms of podcasting strategy and how best to approach them moving forward.To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast