In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose business is an enterprise SaaS platform. His interest was piqued when he learned the 3 high-level ways podcasting drives revenue: producing his own show, guesting to get in front of ICPs, and advertising. He followed the conversation intently and proposed that Collin present to his marketing and sales teams to get something set up by July, the start of the next fiscal year. Of course, Collin booked this immediately!
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