In this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience in helping creators grow their channels. They discuss the day-to-day responsibilities of a strategist, common challenges faced by creators, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! About Leroy: I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012 and stopped focusing on my own channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some awesome brands around the world from it. I came back to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses fully. Since then I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in a matter of months, and garnered millions of views in the process. Now I work with established creators, entrepreneurs and other fun clients and think about YouTube all day! Follow The Show: Facebook /// X /// YouTube /// Instagram Connect With Leroy Here: Website /// X Request a Guest To Come On The Podcast: 🎙️ Share Your YouTube Journey on Our Podcast! 🌟 Click HERE to Submit Your Channel and Join the Conversation! 00:00 Introduction to YouTube Metrics 00:31 Podcast Introduction and Sponsorship 01:16 Meet Leroy: YouTube Strategist 02:16 Day in the Life of a YouTube Strategist 03:47 Client Onboarding Process 05:53 Common Mistakes and Solutions for YouTube Creators 10:55 Success Stories and Case Studies 15:36 The Importance of Storytelling 19:48 Viewer Retention Strategies 20:28 Understanding YouTube Metrics 21:08 The Importance of Viewer Satisfaction 21:34 Home Feed and Subscriber Metrics 22:12 Knowing Your Ideal Viewer 22:57 Adapting Content to Viewer Preferences 24:04 Algorithm Evolution and Global Reach 25:34 Identifying and Refining Target Audience 27:28 Branding and Packaging Your Channel 32:13 Monetization Strategies for Creators 37:50 Passion-Driven Content Creation 39:46 Conclusion and Final Thoughts

Rachel Allen, a dedicated middle school band teacher who swiftly transitioned from TikTok to YouTube, shares her remarkable journey of reaching 100K subscribers in just four months. She discusses the challenges of creating engaging long-form content and emphasizes the power of consistency. Rachel reveals her strategies for successfully repurposing content across platforms and the importance of authenticity. She also highlights her impact on students and music education, while balancing her growing online presence with professional responsibilities.

Discover the inspiring journey of a beekeeper who transformed her passion into an educational YouTube channel. Hear about her pivotal realization that YouTube could be more than a hobby, sparking unexpected income. Dive into community-building strategies through live streaming and the importance of engaging thumbnails. Explore monetization options, including courses and sponsorships, as well as the delicate balance between content creation and family responsibilities. This conversation offers valuable insights for aspiring creators in unique niches.

Austin Armstrong, a lifelong digital marketer and CEO of Syllaby, shares his expertise on growing YouTube channels through short-form content. He discusses the transformative impact of AI tools in content creation and highlights innovative strategies for audience engagement. Austin delves into alternative monetization tactics beyond conventional ad revenue, such as affiliate marketing and product sales. With insights into the future of content creation, he empowers creators to leverage their brand effectively and adapt to evolving trends in digital media.

Discover how Brian turned his passion for Pokemon into a thriving YouTube business, all sparked by side hustles during the pandemic. He shares insights on the importance of authenticity and transparency, navigating niche content successfully. Learn how he uses AI tools for video creation and consistency, and how he capitalized on viral trends to scale his Pokemon card sales to seven figures. Get tips on brand growth and effective engagement strategies that resonate with passionate audiences in a crowded market.

Nick and Mathilde, the adventurous duo behind the Next Meridian Expedition YouTube channel, share their journey of leaving ordinary life to explore the world in a Land Rover. They dive into the trials of creating engaging videos on the road, emphasizing the art of storytelling and the importance of community engagement. Listeners will learn about their innovative monetization strategies, including Patreon growth and audience connections. The couple also reflects on the unique challenges and rewards of filming in diverse cultures across the globe.

Justin Moore, author of 'Sponsor Magnet' and expert in brand deals, shares invaluable insights for YouTubers on securing sponsorships. He emphasizes understanding audience needs and customizing proposals using his 'ROPE' pitching method. Justin discusses the importance of proactive outreach to brands and fostering long-term relationships over individual gains. He also touches on effective negotiation tactics and the significance of communication in advocating for creators’ worth, providing listeners with practical advice to turn content creation into a sustainable business.

Nikki Connected, a savvy YouTube creator, transitioned from couponing to financial empowerment after finding her niche during the pandemic. She shares her rebranding journey, focusing on engaging her audience through authentic content and improved visuals. Nikki dives into her monetization strategies, including courses and affiliate marketing, while highlighting the power of live streaming for community building. Excitingly, she reveals plans for future content expansion and a potential podcast to further inspire her viewers on the path to financial freedom.

Join Dee Nimmin, a successful creator known for his insightful live streams, and Nick Nimmin, an expert in YouTube strategies, as they discuss the future of YouTube in 2025. They explore the rise of YouTube shopping and the shift towards authentic content. The duo emphasizes the importance of community engagement and how AI tools are revolutionizing content creation. From harnessing technologies like ChatGPT for video strategies to boosting viewer interaction, they provide invaluable insights for creators navigating the evolving platform.

This episode delves into vital strategies for YouTube growth, offering insights on content creation and audience engagement. Listeners get answers to pressing questions about optimizing their channels for success in 2025. There's excitement about a new podcast focused on entrepreneurial interviews and opportunities for sponsorship. Additionally, the host shares personal growth stories and the importance of maintaining balance while pursuing ambitions. Perfect for creators looking to elevate their game!