YouTube Creators Hub The State of YouTube 2026: Nick & Dee Nimmin on the Future Creators Need to Prepare For
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Nov 28, 2025 In this lively discussion, Nick and Dee Nimmin explore the evolving landscape of YouTube and its vast potential for creators in 2026. Nick, an expert in channel growth, shares insights on optimizing content for TV viewing, while Dee offers tips on editing and eye-catching thumbnails. They delve into innovative features like ad insertions and A/B testing, emphasizing the importance of community building through live streaming. With the conversation touching on AI's role in content creation and the future of podcasting on the platform, it's a treasure trove of actionable advice for aspiring creators.
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TV Watch Time Is Rising Fast
- TV watch time has overtaken mobile, shifting where creators should optimize their content.
- Consider quality, formatting, and TV-specific CTAs like QR codes for viewers watching on big screens.
Test Longer Formats For TV Audiences
- If your analytics show a lot of TV viewers, test longer runtimes and slower editing to suit binge-watching habits.
- Review your channel on an actual TV and adjust calls-to-action and visuals accordingly.
Dynamic Ad Slots Unlock Archive Revenue
- YouTube will let creators insert and swap ad slots inside existing videos, unlocking recurring revenue from archives.
- This feature raises leverage for creators to sell catalog-wide brand integrations with measurable performance.