YouTube Creators Hub The YouTube Strategy Selling Mansions, Castles & Penthouses | Phil Wells
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Dec 5, 2025 Phil Wells, a real estate agent and YouTube creator, captivates audiences with his stunning cinematic luxury property tours of castles and villas. He shares the pivotal shift from traditional tours to this niche, explaining how it skyrocketed his business globally. Phil also discusses the costs of production trips and the ROI from high-ticket sales, while emphasizing YouTube's role as a long-term lead generator. He offers practical tips on engaging viewers, the importance of confidence in pitches, and managing time effectively to balance multiple responsibilities.
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First Castle Trip Built Skills
- Phil started as a novice videographer and flew his friend Tommy to shoot cinematic property tours in Europe as an all-expenses trip.
- They learned on the job and used those early videos to experiment with style and hooks.
Choose Spectacle Over Generic Tours
- Standard short realtor walk-throughs were making viewers tune out, so Phil chased spectacle and curiosity.
- Showcasing castles and unique features increased viewer interest and differentiated his channel.
Audience Mistook Features For Listings
- Early videos didn't immediately create commissions, but they built pipeline and an email list that paid off later.
- Clients assumed featured properties were his listings, which opened conversations and led to introductions and deals.
