Freelance to Founder

On today’s show: how does working less while making more money sound?Of course, it sounds fantastic! But actually, making it happen is much more complicated.That’s where I find today’s call-in guest, Diana. She’s been freelancing for almost a year and has begun asking herself: what’s next?Diana left her corporate job to pursue freedom through freelancing. Now, a year later, she’s ready to dial it up and free up time to be with her three boys while still bringing in the revenue her family needs.If you’re ready to work less while making more, then stay tuned to this episode of Freelance to Founder. Here we go.This episode was originally published on February 2nd, 2024.PS: Get featured in an upcoming Q&A! Just visit http://freelancetofounder.com/ask and submit a question. Support our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsorsGet your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.More Recommended Listening:This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity, such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Q&A, a freelancer grapples with the idea of selling her business while maintaining its small, unique charm. The discussion reveals key strategies for growing a freelance operation into a sellable entity without turning it into an agency. Insights include the importance of recurring revenue and building autonomous systems to attract buyers. Additionally, it delves into business valuation, focusing on EBITDA and how to effectively transition client relationships, making the sale process smoother and more appealing.

Kate Marzowski, a seasoned motion graphics artist with 14 years of experience, shares her journey working with big brands like Nike and Spotify. She offers invaluable advice on attracting high-profile clients, emphasizing the importance of networking and personalized communication. Kate also discusses the balance between creative work and client management, and the trade-offs between small and large projects. Notably, she reflects on the evolving landscape of freelancing and the impact of AI on creative roles, urging authenticity in an increasingly digital world.

I am joined by special guest co-host Austin Church on today's show.He is a very talented freelancer and the author of the new book, Free Money.It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go.This episode was originally aired on April 16, 2024To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode.Listen to our full-length coaching calls: http://freelancetofounder.comSupport our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, will you attract bigger and better clients if you treat yourself like an agency?That’s part of what we discussed with our call-in guest, Kate, who’s living and working in London.With Kate, we talk a lot about marketing, positioning, branding, and lots of other stuff she’ll need on her journey from a “4” on the freelance to founder scale to a “10”...Stick around to the end, where we get Kate thinking—and maybe you’ll have a breakthrough, too. It’s all on today’s episode of Freelance to Founder. Here we go…This episode was originally aired on January 18, 2024PS: Get featured in an upcoming Q&A! Just visit http://freelancetofounder.com/ask and submit a question. Support our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsorsGet your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.More Recommended Listening:This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity, such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s Q&A Episode:Do you really need to go to college in order to be a successful freelancer?Listener Evan writes in to ask if he should invest in a master’s degree or skip the extra college. And we’ve got our best answers on this episode of Freelance to Founder. Here we go!This episode was originally aired on November 14, 2023To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode.Listen to our full-length coaching calls: http://freelancetofounder.comSupport our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, how can you possibly hire other freelancers to help grow your business when it’s hard to know if you can trust them?After all, if someone you hire misses a deadline, you’re on the hook with your client.That’s where Tina finds herself on today’s call. She’s thinking about hiring and is willing to trust other freelancers' creative processes. But what about their ability to deliver on time? Can she overcome that somehow?We tackle that question and lots more on today’s episode of Freelance to Founder.This episode was originally aired on January 11, 2024.PS: Get featured in an upcoming Q&A! Just visit http://freelancetofounder.com/ask and submit a question. Support our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsorsGet your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.More Recommended Listening:This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity, such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s Q&A episode, A former guest on the show, Jim, writes in with an important question: I know I shouldn’t charge by the hour, but shouldn’t I pay my subcontractors by the hour?You might be able to guess our answer. Or it might just surprise you. Let’s find out on today’s episode of Freelance to Founder. Here we go!This Q&A episode was originally aired on November 7th, 2023.To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode.Listen to our full-length coaching calls: http://freelancetofounder.comSupport our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

In this insightful conversation, Eric Jensen, co-owner of Predictive ROI and expert in monetizing expertise, shares how freelancers can harness the magic of referral partnerships. He discusses effective strategies for finding and nurturing these valuable connections. The conversation emphasizes the importance of relationship-building over quick sales tactics and introduces the concept of 'Dream 25' for strategically engaging ideal partners. Listeners also learn how to navigate local networking and enhance business stability through proactive referral management.

I am joined by special guest co-host Austin Church on today's show.He is a very talented freelancer and the author of the new book, Free Money.It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go.This Q&A episode was originally aired on March 25, 2024.To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode.Listen to our full-length coaching calls: http://freelancetofounder.comSupport our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices