Freelance to Founder What's the Marketing "Silver Bullet"?
Oct 8, 2025
In this engaging discussion, Clay Mosley, a marketing consultant and founder of GoLinus.com, shares his insights on navigating the overwhelming world of marketing. He and host Matt tackle the common paralysis many service business owners face when choosing tactics. Clay introduces a practical three-phase marketing framework, emphasizing the importance of starting small and building momentum. They also unveil the Venn diagram to help identify effective strategies tailored to your strengths and goals, making marketing less daunting and more impactful.
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Marketing Is A System, Not A Single Tactic
- Marketing is a system made of parts that must fit and communicate, not a single universal tactic.
- Every business needs its own tailored marketing "car," not the same parts as everyone else.
Find And Patch Your Biggest Marketing Hole
- Identify the single biggest hole in your marketing system and patch it first.
- Fixing that hole will often generate immediate business before you build the full system.
Start With A Bike, Not A Car
- You have permission to start small; build a bike before you build a car.
- Focus on what you can run sustainably rather than trying to be everywhere at once.