SPEAK LIKE A CEO

Talking about finances is an inescapable part of being a CEO, whether it is reporting on profit margins or convincing new investors to put their money into the company. It can be a tricky and sensitive topic, but a necessary one given the need for money to help the business grow and develop. In this episode we  discuss two very different contexts for financial communications. In the first part I will focus on young companies that want to raise money, before   shifting   attention   to   publicly   listed   companies   trying   to   navigate   the sometimes-fraught waters of financial communications. Enjoy!

A crisis is by definition an extraordinary circumstance presenting daunting challenges. Crisis communications can be hard to get right. Even though, it is arguably the most important aspect of communications. A crisis is a “make or break” moment for your professional and corporate brand. That’s why in this episode, we talk about some of the most high profile incidents in recent memory and break down the “do's" and “don’ts” of how to communicate in a crisis.

Getting people's attention is hard. Everyone is vying for our attention across traditional and digital media. Businesses, non-profits, and political candidates are now doubling down on campaigns to cut through the noise... but who's winning? Are politicians, businesses, non-profits or teenagers better at campaigning? What does a cutting edge campaign look like in 2019? Which channels work best? How much budget? In this episode of the CEO Playbook we dive into the topic of campaigning and how you can launch a campaign that will get you noticed.

Communications is not just about the message that we send to the wider world. Internal communications are equally important, if not more so. Good communications internally lead to good company culture, which in turn leads to happier employees and ultimately to a more successful company. In this episode we will look at the role played by internal communications and give top recommendations for establishing an effective one. Enjoy!

Today, the expectations for CEO communications are higher than ever. Maybe it’s the TED effect or the fact that we tend to centre our focus on the individual rather than the organization. But all eyes are on CEOs and other senior executives to make outstanding speeches, one hundred percent of the time. But just because some are naturally better than others at speaking in public, does not mean that public speaking can not be learned and perfected. In this episode, we dive into the tips and tricks used by master communicators when it comes to getting their point across in public.

The way we consume media has changed radically in the last decade. Newspapers and TV news are being supplanted by social media, blogs, newsletters and podcasts. Journalistic output is greater than ever before. These changes have profoundly impacted the way executives engage with and communicate through the media. In this episode, we discuss how CEOs and businesses can master every aspect of modern media relations, from drafting press releases to preparing for media interviews. Enjoy!

Digital thought leadership is about starting and driving conversation in the wider world. In that sense, CEOs and executives can make natural digital thought leaders because they have vision, passion and a wealth of knowledge that will not only interest, but also impact on other people. In this episode, I divulge some secrets on how to become a digital thought leader.

Telling stories is hardwired into humans. Indeed, we have been telling some of the same stories or variations of them for thousands of years. Stories are not simply just told for entertainment, however. We buy things, we vote for people, we travel to far-flung places all because of the stories told to us. In this episode of the CEO Playbook, Oliver discusses how to craft an effective personal story. Enjoy!

“Communications are by and large just as poor today as they were twenty or thirty years ago when we first became aware of the need for, and lack of, adequate communications in the modern organisation”, wrote Peter Drucker on The Effective Executive in 1966. He was right then and still is now.  CEOs have not made communications a priority in their organisations, preferring to focus on something more quantifiable, such as financial metrics. This is the wrong approach because without top-notch communications, you will never build a top-notch company. It’s as simple as that. In episode of CEO Playbook we will let you into the secrets and pitfalls when it comes to designing and implementing a communications strategy. 

Welcome to the Eo Ipso CEO Playbook where we deep dive into your most pressing CEO Communications issues. We all know that in today's hyperconnected age communications matters more than ever before. But, how to cut through the online noise, future-proof your message and ensure communications supports strategic objectives is an undeniable challenge for seasoned professionals and up and coming founders alike. That's why we've created this limited 10-part audio series to bring you the insights you need to take your communications to the next level. For our very first episode we explore the foundations of CEO Communications. No company can be truly successful in the long run without treating communications as a priority. And it all starts with the CEO.