SPEAK LIKE A CEO

Can the things we consume every day become an act of sharing? Sebastian Stricker certainly thinks so. He’s the CEO and co-founder of ShareTheMeal and Share. Sebastian is on a mission to make it as easy as possible for all of us to do some good. In this episode, Sebastian shares with us his approach to social entrepreneurship, building strong and transparent partnerships and, of course, the power of storytelling. He shows us how to communicate strategically with the media and spread your idea cleverly without a marketing budget. Enjoy! 

We're back with Season 2 of How to Speak like a CEO, the leading podcast on CEO Communications. Listen now to get a sneak peak of what to expect for the new season and where to find bonus material!  Got a question about the podcast or our guests? Email us at podcast@eoipsocommunications.com or head to our website www.howtospeaklikeaceo.com. Remember to follow us on Twitter @LikeaCEO_ and Instagram @EoIpsoComms.

Search engine optimisation (SEO) is a buzzword of the digital age. Whilst many businesses have understood its significance, they have not yet fully comprehended how it works. With our special guest Chelsea Blacker, founder and former Managing Director of Re:Signal, a highly successful SEO and content marketing agency based in London, we discuss what impact SEO can have on CEO reputation. With some invaluable tips and tricks, Chelsea dives deep into the art of using Google to maximise the visibility of your Internet profile, whilst also ensuring that your company comes across as positively and accurately as possible.

The increasingly visibility of CEOs and businesses means that they will inevitably find themselves in the trickiest of all public discourses – politics. Wading into politics can bring benefits, of course, but it needs to be conducted in the right way. This episode will break-down why CEOs should take an active interest in political communications and how they can make their voice heard. Enjoy!

On this week’s episode of the podcast we dive deep into …  podcasting? Podcasts seem to be everywhere these days. In fact, it is estimated that 1 in 5 Germans listen to a podcast regularly, a significant increase from only 14% in 2017. The global audience for podcasts is rapidly expanding and industry has latched on to this with Mark Zuckerberg and LinkedIn's Reid Hoffman having started their own podcasts. Podcasts are a valuable way for CEOs to foster trust and build their brands.  Now, they are clearly useful but are they for everyone? What are some tips and tricks to keep in mind? How do you start? What equipment do you need? We tackle all of these questions and more in this week’s episode of the CEO playbook.

Talking about finances is an inescapable part of being a CEO, whether it is reporting on profit margins or convincing new investors to put their money into the company. It can be a tricky and sensitive topic, but a necessary one given the need for money to help the business grow and develop. In this episode we  discuss two very different contexts for financial communications. In the first part I will focus on young companies that want to raise money, before   shifting   attention   to   publicly   listed   companies   trying   to   navigate   the sometimes-fraught waters of financial communications. Enjoy!

A crisis is by definition an extraordinary circumstance presenting daunting challenges. Crisis communications can be hard to get right. Even though, it is arguably the most important aspect of communications. A crisis is a “make or break” moment for your professional and corporate brand. That’s why in this episode, we talk about some of the most high profile incidents in recent memory and break down the “do's" and “don’ts” of how to communicate in a crisis.

Getting people's attention is hard. Everyone is vying for our attention across traditional and digital media. Businesses, non-profits, and political candidates are now doubling down on campaigns to cut through the noise... but who's winning? Are politicians, businesses, non-profits or teenagers better at campaigning? What does a cutting edge campaign look like in 2019? Which channels work best? How much budget? In this episode of the CEO Playbook we dive into the topic of campaigning and how you can launch a campaign that will get you noticed.

Communications is not just about the message that we send to the wider world. Internal communications are equally important, if not more so. Good communications internally lead to good company culture, which in turn leads to happier employees and ultimately to a more successful company. In this episode we will look at the role played by internal communications and give top recommendations for establishing an effective one. Enjoy!

Today, the expectations for CEO communications are higher than ever. Maybe it’s the TED effect or the fact that we tend to centre our focus on the individual rather than the organization. But all eyes are on CEOs and other senior executives to make outstanding speeches, one hundred percent of the time. But just because some are naturally better than others at speaking in public, does not mean that public speaking can not be learned and perfected. In this episode, we dive into the tips and tricks used by master communicators when it comes to getting their point across in public.