Search engine optimisation (SEO) is a buzzword of the digital age. Whilst many businesses have understood its significance, they have not yet fully comprehended how it works. With our special guest Chelsea Blacker, founder and former Managing Director of Re:Signal, a highly successful SEO and content marketing agency based in London, we discuss what impact SEO can have on CEO reputation. With some invaluable tips and tricks, Chelsea dives deep into the art of using Google to maximise the visibility of your Internet profile, whilst also ensuring that your company comes across as positively and accurately as possible.