SPEAK LIKE A CEO

The way we consume media has changed radically in the last decade. Newspapers and TV news are being supplanted by social media, blogs, newsletters and podcasts. Journalistic output is greater than ever before. These changes have profoundly impacted the way executives engage with and communicate through the media. In this episode, we discuss how CEOs and businesses can master every aspect of modern media relations, from drafting press releases to preparing for media interviews. Enjoy!

Digital thought leadership is about starting and driving conversation in the wider world. In that sense, CEOs and executives can make natural digital thought leaders because they have vision, passion and a wealth of knowledge that will not only interest, but also impact on other people. In this episode, I divulge some secrets on how to become a digital thought leader.

Telling stories is hardwired into humans. Indeed, we have been telling some of the same stories or variations of them for thousands of years. Stories are not simply just told for entertainment, however. We buy things, we vote for people, we travel to far-flung places all because of the stories told to us. In this episode of the CEO Playbook, Oliver discusses how to craft an effective personal story. Enjoy!

“Communications are by and large just as poor today as they were twenty or thirty years ago when we first became aware of the need for, and lack of, adequate communications in the modern organisation”, wrote Peter Drucker on The Effective Executive in 1966. He was right then and still is now.  CEOs have not made communications a priority in their organisations, preferring to focus on something more quantifiable, such as financial metrics. This is the wrong approach because without top-notch communications, you will never build a top-notch company. It’s as simple as that. In episode of CEO Playbook we will let you into the secrets and pitfalls when it comes to designing and implementing a communications strategy. 

Welcome to the Eo Ipso CEO Playbook where we deep dive into your most pressing CEO Communications issues. We all know that in today's hyperconnected age communications matters more than ever before. But, how to cut through the online noise, future-proof your message and ensure communications supports strategic objectives is an undeniable challenge for seasoned professionals and up and coming founders alike. That's why we've created this limited 10-part audio series to bring you the insights you need to take your communications to the next level. For our very first episode we explore the foundations of CEO Communications. No company can be truly successful in the long run without treating communications as a priority. And it all starts with the CEO.

What if we told you that space is closer than it seems? For our season finale we have a very special guest, Sebastian Straube, the founder and CEO of Interstellar Ventures, an emerging venture capital fund and ecosystem builder for the commercial space industry. Sebastian is passionate about bringing bold ideas to life, currently working to create a future in which people can live, work and play in space! For over 10 years, Sebastian focused on making companies greener as a corporate sustainability expert. But he’s always been focused on radical innovation, transforming his desire for faster change into his current career as an investor in commercial space start-ups.We discuss the potential of new technologies to create new markets, developing Interstellar Ventures into the first private space agency, and of course, going to the moon.

Building a successful business in just three years might seem impossible... but Corinna Reibchen managed to do so with her consulting company - Passcon. With over 20 years of experience in banking and consulting, Corinna is a well-known entrepreneur in Germany. Passcon is a consulting firm that specialises in financial services in Europe, Asia and the US with over 150 employees. For Corinna it’s key to do what she does best - that’s why she outsources nearly everything that isn’t part of her core business from admin to taxes, so that she can focus on what matters the most. With an impressive 30k followers on Instagram, Corinna effectively built a company that never sleeps. She lets us in on her secrets for scaling a business, also topic of her recent book, ‘How Success Works’. We talked about what it’s like running such a fast-growing international enterprise, putting your clients first and empowering female entrepreneurs.

Do you want to be a thought leader in your industry? You have to own your space! Digital thought leadership is an important catalyst for growth. Our hosts, Oliver Aust and Lena Carlson, dive in to how can you better position your start-up in ten clear steps. Tune in for another extra episode of How to Speak Like a CEO. 

Do you ever get the feeling that only the most noisy and problematic people are getting attention on the internet? Do you want to make your voice heard and feel like your opinions matter? Cornelius Frey is working to make that a reality. He is the CEO and co-founder of the online opinion-sharing platform and marketing tool Opinary. With a background in business and banking, Cornelius was frustrated about not being able to participate in Germany’s political discussions whilst living abroad. With his sister, Pia Frey, he founded the startup which currently has as many users as people living in Germany - that’s over 80 million. We spoke about what exactly draws people to use Opinary, the moral obligations of running such a platform and how to help your team grow and succeed. As well as the challenges and advantages of diving into entrepreneurship with a sibling. Tune to hear more.   

Nitzan Gal, who is a Forbes 30 under 30, certainly believes so. As the co-founder and CEO of Clique.AI,  a knowledge and skill sharing platform for professional communities, she’s seen first hand that people who provide value get much more out of business. Nitzan's company Clique.ai embodies the idea that communities and networks will be the future force of society. No person alone will achieve or change the world.  We spoke to Nitzan about how new ways of working are creating new leaders, how to differentiate yourself in a crowded market and what the key to community is. Enjoy!