SPEAK LIKE A CEO

Matthias Laug is on a mission to change mobility for good. TIER is one of the leading micro-mobility companies in Germany and Europe, operating in over 31 cities and 11 countries. You’ve probably spotted their scooters in a city near you. Matthias is no stranger to entrepreneurship, having previously founded Lieferando. He was also the youngest ever CTO of a stock listed company in Europe. In this week’s episode, he shares with us how to use storytelling and communications to convince people to adopt a radically different type of transportation. We explore the challenge of choosing the right words to deliver your message, and how to focus on brand-building and the importance of transparency in good decision-making. Enjoy the episode!

Holger Seim inspires people to continue learning by making it as easy and enjoyable as watching a movie, listening to music or scrolling through social media. Blinkist provides you with short audio snippets of bestselling nonfiction books you should know and read. The New York Times, Forbes and Tim Cook, the CEO of Apple, have all recommended Blinkist.On this week’s episode, Holger shares with us his secrets for capturing people’s attention in just a couple of minutes, as well as his ideas on how a strategic approach to communications can inspire employees to become sincere ambassadors of their company’s brand.Enjoy the episode!

Björn Lampe is the guest on this week’s podcast. The benefits of technology as a vehicle for social change have long been discussed. However, in the realm of non-profit organisations, new technologies and the advent of the digital era have had a big impact on how people approach donating. Björn Lampe, CEO of betterplace.org, is a digital pioneer in the non-profit space and a strong believer in the power of digital tools to improve the way people respond to fundraising campaigns from NGOs. Björn is an expert in helping NGOs figure out the best communication tools and values in order to inspire people to give their contribution. In this week’s episode, Björn shows us the importance of relating to your audience through the use of unedited and sincere storytelling, as well as the importance of openly discussing failure.

What do filmmaking and DJing have in common?  Movies and music are both vehicles for creating a dialogue with your audience without using a lot of words. Linda Broschkowski, also known as DJLinda, is the CEO and founder of Female Music Force and an expert on this matter. She spent over 20 years learning all the secrets to connect with an audience in the most effective way, first through her films and now via her playlists. Today, with her new venture, Female Music Force, Linda wants to create a platform that connects all kinds of party makers with talented female DJs that will meet the music desires of the guests, in order to create a memorable party experience. On this week’s episode, she tells us how it is possible to build a successful business through the power of word-of-mouth alone once you are able to create a real connection with your audience. Enjoy the episode!

Building a successful company without a strong network is practically impossible. Our guest on the podcast this week, Mali Baum, is no stranger to building a strong network, having been described as “one of the people shaping female founder’s future and opportunities in the Berlin startup ecosystem.” She’s the CEO of WLOUNGE and the recently founded MAGDAGroup, which aims to fund more female founders. With over 20 years’ experience building businesses all around the world, she is on a mission to increase diversity in the tech and business industry. This means bringing together experts, professionals and investors to develop a dynamic network that supports female entrepreneurs. In our conversation, Mali shows us the secrets to building valuable connections and how celebrating the success stories of amazing women can give birth to a viral movement that connects and supports women all around the world. Enjoy the episode!

Can the things we consume every day become an act of sharing? Sebastian Stricker certainly thinks so. He’s the CEO and co-founder of ShareTheMeal and Share. Sebastian is on a mission to make it as easy as possible for all of us to do some good. In this episode, Sebastian shares with us his approach to social entrepreneurship, building strong and transparent partnerships and, of course, the power of storytelling. He shows us how to communicate strategically with the media and spread your idea cleverly without a marketing budget. Enjoy! 

We're back with Season 2 of How to Speak like a CEO, the leading podcast on CEO Communications. Listen now to get a sneak peak of what to expect for the new season and where to find bonus material!  Got a question about the podcast or our guests? Email us at podcast@eoipsocommunications.com or head to our website www.howtospeaklikeaceo.com. Remember to follow us on Twitter @LikeaCEO_ and Instagram @EoIpsoComms.

Search engine optimisation (SEO) is a buzzword of the digital age. Whilst many businesses have understood its significance, they have not yet fully comprehended how it works. With our special guest Chelsea Blacker, founder and former Managing Director of Re:Signal, a highly successful SEO and content marketing agency based in London, we discuss what impact SEO can have on CEO reputation. With some invaluable tips and tricks, Chelsea dives deep into the art of using Google to maximise the visibility of your Internet profile, whilst also ensuring that your company comes across as positively and accurately as possible.

The increasingly visibility of CEOs and businesses means that they will inevitably find themselves in the trickiest of all public discourses – politics. Wading into politics can bring benefits, of course, but it needs to be conducted in the right way. This episode will break-down why CEOs should take an active interest in political communications and how they can make their voice heard. Enjoy!

On this week’s episode of the podcast we dive deep into …  podcasting? Podcasts seem to be everywhere these days. In fact, it is estimated that 1 in 5 Germans listen to a podcast regularly, a significant increase from only 14% in 2017. The global audience for podcasts is rapidly expanding and industry has latched on to this with Mark Zuckerberg and LinkedIn's Reid Hoffman having started their own podcasts. Podcasts are a valuable way for CEOs to foster trust and build their brands.  Now, they are clearly useful but are they for everyone? What are some tips and tricks to keep in mind? How do you start? What equipment do you need? We tackle all of these questions and more in this week’s episode of the CEO playbook.