SPEAK LIKE A CEO

**This podcast was originally published by Der Podcast für Magnetische Unternehmenskultur** In this episode, Oliver Aust tells us about why tootings one´s own horn is not only no longer shameful but rather a perfectly fine necessity of our times, how company culture and reputation of a business are so interlinked, they resemble twin siblings and why creating connection through relationship is magnetic and will make customers and employees come to you and want to stay.

The book Unignorable is available Amazon and has already become a #1 bestseller in Germany, UK, US, France and Australia. Head to Amazon to get your copy now! https://www.amazon.de/dp/3982108829? On the fifth and final episode of The Unignorable Podcast, Oliver Aust speaks to Jeannine Koch, Director at republica GmbH. re:publica Berlin is Europe’s largest internet and digital society conference. re:publica 19 counted more than 25.000 visits during the three conference days. With COVID-19, the 2020 event was a little different... with digital and hybrid formats. Jeannine shares how they made this year's event UNIGNORABLE despite the challenges of the current situation.  The conference brought people together to discuss current issues of digital society, bringing together people from economics, politics, business, NGOs, media, marketing, activists, artists and more. Take a listen to get an insight into how the events industry is changing and how to bring people together online. If you love the podcast, subscribe, review or share with a friend to help spread the word! About Unignorable: Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In the book Unignorable, Oliver guides you through a 30-day process of building your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset. Links: Unignorable: oliveraust.com/unignorable Website: oliveraust.com LinkedIn: https://www.linkedin.com/in/oliver-aust/ Twitter / Instagram: @oliveraust_ Newsletter: http://eepurl.com/gzh-Kb Team: Host: Oliver Aust Producer: Lena Carlson Editor: Linda Broschkowski

The book Unignorable launched this week on Amazon and has already become a #1 bestseller in Germany, UK, US and Australia. Head to Amazon to get your copy now! https://www.amazon.de/dp/3982108829? On this week's episode of The Unignorable Podcast, Oliver Aust speaks to Nate Regier, the CEO of Next Element and author of three successful books.  Nate & Oliver discuss what they have both learned from self-publishing a book. The journey is long and demanding, but also highly rewarding and full of opportunities. Take a listen to learn how to define your audience, get started and get the word out there. If you love the podcast, subscribe, review or share with a friend to help spread the word! About Unignorable: Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In the book Unignorable, Oliver guides you through a 30-day process of building your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset. Links: Unignorable: oliveraust.com/unignorable Website: oliveraust.com LinkedIn: https://www.linkedin.com/in/oliver-aust/ Twitter / Instagram: @oliveraust_ Newsletter: http://eepurl.com/gzh-Kb Team: Host: Oliver Aust Producer: Lena Carlson Editor: Linda Broschkowski

** Unignorable is available to purchase on October 13** In the third episode of The Unignorable Podcast, Oliver Aust sits down with Ronny Krieger from Patreon to discover how to build a community. As Ronny tells Oliver, nothing is more important than connection and interaction when building a strong community. His best advice? Never forget your first 100 customers. They will always be the most important, so don’t lose sight of who they are and how they feel. They are the reason you grew in the first place, and if they’re unsatisfied, that might be the reason you end up failing. About Ronny Krieger: Ronny is the General Manager Europe at Patreon. He is passionate about music, tech and health. Patreon is a creator-founded membership platform that helps creators change the way their art is valued through a direct relationship with their fans. Learn more about Ronny here - http://www.ronnykrieger.com/ If you love the podcast, subscribe, review or share with a friend to help spread the word! About Unignorable: Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In the book Unignorable, Oliver guides you through a 30-day process of building your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset. Links: Unignorable: oliveraust.com/unignorable Website: oliveraust.com LinkedIn: https://www.linkedin.com/in/oliver-aust/ Twitter / Instagram: @oliveraust_ Newsletter: http://eepurl.com/gzh-Kb Team: Host: Oliver Aust Producer: Lena Carlson Editor: Linda Broschkowski

** Unignorable is available to purchase on October 13** In the second episode of The Unignorable Podcast, Oliver Aust chats with Jill Beytin and Julia Joubert from the Berlin-favourite, Bear Radio. They talk about how to launch your own podcast and the do’s and dont’s of getting started. Launching a podcast might seem daunting, but it’s a great way to build an audience and make yourself unignorable. From which equipment to use to what makes a great editor, this podcast episode is a great insight into the wonderful world of podcasting. About Bear Radio: Bear Radio is Berlin's English-speaking podcasting network and community. Home to a number of incredible shows, they aim to empower and showcase the diverse range of independent producers and hosts who come out of our city and across Europe. They offer podcasting workshops on how to develop, produce, and edit your own podcasts. Our interactive sessions are designed to inform and inspire both those who are new to the game and those whose skills simply need a little perfecting. From storytelling and interviewing techniques to recording and audio production, we are here to help you from start to finish. If you love the podcast, subscribe, review or share with a friend to help spread the word! About Unignorable: Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In the book Unignorable, Oliver guides you through a 30-day process of building your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset. Links: Unignorable: oliveraust.com/unignorable Website: oliveraust.com LinkedIn: https://www.linkedin.com/in/oliver-aust/ Twitter / Instagram: @oliveraust_ Newsletter: http://eepurl.com/gzh-Kb Team: Host: Oliver Aust Producer: Lena Carlson Editor: Linda Broschkowski

** Unignorable is available to purchase on October 13** In the digital age, being good at your job is unfortunately not enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. In the very first episode of The Unignorable Podcast, Oliver Aust speaks to Kat Brendel, an entrepreneur, podcaster and storyteller about what it means to be unignorable. If you love the podcast, subscribe, review or share with a friend to help spread the word! About Unignorable: Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In the book Unignorable, Oliver guides you through a 30-day process of building your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset. Links: Unignorable: oliveraust.com/unignorable Website: oliveraust.com LinkedIn: https://www.linkedin.com/in/oliver-aust/ Twitter / Instagram: @oliveraust_ Newsletter: https://www.oliveraust.com/ Team: Host: Oliver Aust Producer: Lena Carlson Editor: Linda Broschkowski

According to Monika Schaller, “crisis doesn’t create character, it reveals it.” Monika is the executive vice president for corporate communications & responsibility at Deutsche Post DHL. In our final episode of Speak Like a CEO, the summer series, Monika talks about her experience at DHL since she joined last year, and the crises she’s dealt with in her career thus far. She shares why, after 20 years in the field, she believes that communication is really just about numbers, strategy and people. She also shares her secrets to great communication: hard work, active listening and building trust and relationships.

On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson speak to Andreas Bartels, the head of communications at Lufthansa Group. Andreas has been with Lufthansa since 2007 and prior to that was the press spokesman for Deutsche Bank. We speak to Andreas about the impact of the global pandemic on the aviation business, the increasing significance of AI and why corporate communications is becoming more meaningful and important than ever before. Andreas also shares his best communication advice. A hint? It starts with listening. Enjoy the episode!

On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson got the chance to sit down with the formidable Clarissa Haller from Siemens. With a background in journalism, Clarissa has been responsible for the successful restructuring and corporate positioning of some of Europe’s most high-profile organisations. We spoke to Clarissa about her passion for digital transformation and how companies can successfully embrace and adapt to new technologies. 

Jörg Howe has been head of global communications at Daimler AG since 2008. Daimler is one of the biggest producers of premium cars in the world. With a background in journalism, Jörg doesn’t believe in planning too far in advance as things change so rapidly (especially in the age of social media). Take a listen to this conversation with Oliver Aust and Lena Carlson to learn more about Jörg’s unique approach to communications & management.