SPEAK LIKE A CEO

** Unignorable is available to purchase on October 13** In the digital age, being good at your job is unfortunately not enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. In the very first episode of The Unignorable Podcast, Oliver Aust speaks to Kat Brendel, an entrepreneur, podcaster and storyteller about what it means to be unignorable. If you love the podcast, subscribe, review or share with a friend to help spread the word! About Unignorable: Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In the book Unignorable, Oliver guides you through a 30-day process of building your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset. Links: Unignorable: oliveraust.com/unignorable Website: oliveraust.com LinkedIn: https://www.linkedin.com/in/oliver-aust/ Twitter / Instagram: @oliveraust_ Newsletter: https://www.oliveraust.com/ Team: Host: Oliver Aust Producer: Lena Carlson Editor: Linda Broschkowski

According to Monika Schaller, “crisis doesn’t create character, it reveals it.” Monika is the executive vice president for corporate communications & responsibility at Deutsche Post DHL. In our final episode of Speak Like a CEO, the summer series, Monika talks about her experience at DHL since she joined last year, and the crises she’s dealt with in her career thus far. She shares why, after 20 years in the field, she believes that communication is really just about numbers, strategy and people. She also shares her secrets to great communication: hard work, active listening and building trust and relationships.

On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson speak to Andreas Bartels, the head of communications at Lufthansa Group. Andreas has been with Lufthansa since 2007 and prior to that was the press spokesman for Deutsche Bank. We speak to Andreas about the impact of the global pandemic on the aviation business, the increasing significance of AI and why corporate communications is becoming more meaningful and important than ever before. Andreas also shares his best communication advice. A hint? It starts with listening. Enjoy the episode!

On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson got the chance to sit down with the formidable Clarissa Haller from Siemens. With a background in journalism, Clarissa has been responsible for the successful restructuring and corporate positioning of some of Europe’s most high-profile organisations. We spoke to Clarissa about her passion for digital transformation and how companies can successfully embrace and adapt to new technologies. 

Jörg Howe has been head of global communications at Daimler AG since 2008. Daimler is one of the biggest producers of premium cars in the world. With a background in journalism, Jörg doesn’t believe in planning too far in advance as things change so rapidly (especially in the age of social media). Take a listen to this conversation with Oliver Aust and Lena Carlson to learn more about Jörg’s unique approach to communications & management.

Nicola Leske is the Chief Communications Officer at SAP - a company that needs no introduction. In fact, over 80% of the world is using their software. Nicola previously worked as a journalist for Reuters before joining SAP in 2014. In this episode, we discuss her commitment to transparency, making difficult decisions (“disagree & commit”), and why it’s so important to get informed if you really want to communicate with impact. Enjoy the episode!

Robin Ruschke believes that every brand should have a story to tell. People need to know the WHY behind what you do. As the SVP of Global Brand Strategy and Communications at SIXT, he is responsible for the company's global brand strategy and more. In this episode, Oliver Aust and Lena Carlson speak to Robin about standing out from your competitors, being provocative, and the power of a great brand.

Communications is an ever-changing art form. With new tools, channels and trends constantly developing, you have to stay in the loop to stay in the game. This week’s guest, Philipp Schindera, is the SVP of Corporate Communications at Deutsche Telekom. With nearly 14 years at Telekom under his belt, he is a master of evolving with the times. In fact, he says that anyone afraid of change is probably in the wrong industry. In this episode, he speaks to Oliver Aust and Lena Carlson about company evangelists, developing a brand identity, and always being open to new skills.

Is pressure a catalyst for long-term change? For many companies, the impact of the past few months has led to a total shift in communications, both internally and externally. A.P. Moller Maersk is such a company. The global leader in container shipping currently hires over 80,000 people, many of whom are at sea for a large portion of the year. For this week's episode of Expert on Expert, Oliver Aust and Lena Carlson speak to Mette Refshauge, their VP of Corporate Communications and Sustainability. She describes the process of seeing a crisis spread across a global company and Maersk's rapid transition to new digital tools. She also shares her advice for communicators at the beginning of their careers: remember that you are communicating through and for others and not for yourself, and always ensure that you are an expert in strategy while also having the practical skills to execute your plans. 

With an excellent track record in marketing and communications at a range of companies, Sigrid Dalberg-Krajewski is now heading up the Corporate Communications team at Delivery Hero. The past few months have seen remarkable growth for the company, and in this episode she speaks to Oliver Aust and Lena Carlson about working across multiple markets, the importance of staying true to your core message, and working closely with a CEO. Often utilising forward-thinking and digital channels, Sigrid offers great insights into communications at a fast-growing, global organisation.