SPEAK LIKE A CEO

Passion is not enough to do well in business. To be truly successful, you have to be obsessed with what you’re doing. It’s this mentality which helped co-founder and CEO of Nutrafol, Giorgos Tsetis, grow his hair-wellness company into a worldwide success. With a difficult marketplace to contend with, he realised early on that building brand credibility was essential for survival. Tackling customer scepticism was the key to catapulting the brand to success. In this episode of Speak Like a CEO, Giorgos draws on more than a decade of entrepreneurial experience, sharing his top tips for: 📝 Mastering concise messaging, both internally and with customers 🤔 Communicating to combat sceptecism around your brand 👨‍👨‍👦‍👦 Reaching 100,000 social media followers through organic growth 🌎 Founding a business which leaves a lasting positive impact on the world Giorgos’ interview with Oliver and Lena is available to stream NOW.

Personal branding for CEOs: fad or must-have? This is a question which CEOs and their communications teams are increasingly looking to address. Perception now matters more than performance for CEOs, according to a 2014 study by management consultancy Roland Berger. So the debate is no longer whether CEOs need to invest in their reputation, but what the best way is to achieve this moving forwards. Why does personal branding work for CEOs? Personal branding for CEOs is no longer a vanity project. It is essential to the success of the company and its perception internally and externally. Here’s why: -  There is a battle for attention. Traditional CEO communications is increasingly ineffective. It just doesn’t stand out enough when competing against dwindling attention spans. -  Perceptions are now formed online. CEOs with an authentic, personal presence benefit from this. -  Studies show that highly visible CEOs boost their businesses because they build trust. -  Millennials are attracted by purpose-driven or mission-driven brands. That mission starts with the CEO. Want to know how to make it happen? Tune into the episode with Lena and Oliver,  where they discuss this new trend.

Only 2% of us reach our full potential at work and in our private lives. That’s according to Eric Partaker, CEO of the Year winner who helped to build Skype and co-founded the award-winning Mexican restaurant chain Chilango. Suffering from a heart attack at 30,000 feet, Eric learnt the hard way how to balance work, family and health while pursuing his dreams and building successful businesses. On this week’s episode, Eric, who was a guest judge on The Apprentice and has appeared on numerous other TV shows: - Reveals his formula for how YOU can join the "2% Club”. - Talks about his new book "The 3 Alarms“. - Describes his tactics to get featured on TV. - Shares his learnings from building multi-billion dollar, award-winning businesses. *** Kick off your personal branding journey with Oliver  "The Unignorable Course"  2 modules a week  Personal Branding workbook  Weekly tips & strategies To build a profitable reputation that you love and that boosts your business in 30 days. https://www.oliveraust.com/about-the-virtual-membership

Today Oliver and Lena chat with Aimie-Sarah Carstensen, Founder of Art-Night, that provides offline events bringing people together to paint, craft or bake. This years shift to digital online connection has been a stretch. Aimie talks about the clear and caring communication needed, as well as how she spread the word going from zero to 30.000 participants in 5 countries. Get insights into unusual PR tactics, like Dating shows and the different drinking cultures across Europe.

Christian Kroll, the CEO of Ecosia, champions a search engine that plants trees instead of maximizing profit. He discusses how CEOs should aim for positive global impact and the importance of mission-driven practices. Kroll shares insights on the challenges of launching a unique eco-focused business, aiming to plant 1 billion trees, and navigating leadership in a growing organization. He also delves into balancing competitive salaries with purpose, emphasizing mentorship for aspiring entrepreneurs.

From Silicon Valley darling to Silicon Allee investor, Neeraj Berry knows a thing about business. He previously cofounded Sprig, one of the first food delivery startups to exist. However, despite the company’s early success, raising $60 million dollars and having over 1200 employees, Neeraj tells Oliver and Lena why he made the difficult decision to let go of the business. Now he’s based in Berlin, continuing his work as an entrepreneur and investor. 

Is the competition for attention harder these days, or is easier to have a voice and make yourself heard? Oliver Aust and Lena Carlson speak to Trinh Le-Fiedler in this episode to find out. From BCG consultant to AI startup founder, Trinh’s career has taken her from New York to Hong Kong to London to Berlin. She is currently the CEO of Nomitiri, a deep-learning visual perception startup. Tune in to hear how Trinh connects with her audience in the age of short attention spans. P.S Oliver's book is available on Amazon to purchase now - https://www.amazon.de/dp/3982108829?ref=myi_title_dp

You've probably heard of WeTransfer, but if not you're in for a treat with this week's episode when we speak to Dutch serial entrepreneur and now angel investor - Nalden. Nalden certainly knows a thing or two about building a company from the ground up. A digital native, he began building websites at 13, became a blogger at 16, and six months later was turning a profit. He's perhaps best known for confounding WeTransfer, the easy way to send large files via the internet.  These days, he is focusing on his latest venture - Adelee. The premise of Adelee is to make parenting easier and help people feel more prepared for the challenge. With the startup, he aims to reimagine parenting, essentially open-sourcing the task by creating a platform to share access to expert content about parenting. Learn more: - www.adelee.com - wetransfer.com - https://www.nalden.net/

Welcome to Season 3 of Speak Like a CEO! Oliver Aust and Lena Carlson chat to Waldemar Zeiler, the founder of einhorn and author of Unfuck the Economy. Waldemar shares his perspective on the future of business, sustainability and how business and politics collide. Enjoy the episode! P.S Oliver’s book “Unignorable" is available to purchase here - https://www.amazon.de/dp/3982108829

This is the final episode of our "Expert on Expert" series before we head into Season 3 of Speak Like a CEO next week! Our final guest, Richard Stephenson from CAA, bridges the gap perfectly between communications and leadership. He is an experienced communications director who shares some of the biggest crisis communications challenges and opportunities he's faced in his career thus far - including the time CAA essentially built a secret airline overnight. In 2019, he was named "Communications Professional of the Year" by CorpCommsMag. We also discuss making the transition from a communications role to a c-level role. Listen now! P.S. Oliver Aust's book, Unignorable is available to purchase now on Amazon - https://www.amazon.de/dp/3982108829?ref=myi_title_dp