SPEAK LIKE A CEO
#86 - Ecosia’s Christian Kroll on creating a search engine to plants 1bn trees
Dec 11, 2020
Christian Kroll, the CEO of Ecosia, champions a search engine that plants trees instead of maximizing profit. He discusses how CEOs should aim for positive global impact and the importance of mission-driven practices. Kroll shares insights on the challenges of launching a unique eco-focused business, aiming to plant 1 billion trees, and navigating leadership in a growing organization. He also delves into balancing competitive salaries with purpose, emphasizing mentorship for aspiring entrepreneurs.
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Quick takeaways
- CEOs should prioritize maximizing positive environmental impact over traditional profit maximization, as demonstrated by Ecosia's tree planting initiative.
- Ecosia exemplifies a regenerative economy by promoting innovative, purpose-driven practices that actively contribute to climate solutions and sustainability.
Deep dives
Purpose-Driven Business Models
Companies can earn money while making a positive impact on the environment without focusing solely on maximizing profits. Ecosia, a search engine that funds tree planting through advertising revenue, embodies this purpose-driven approach. By prioritizing the number of trees planted over profit margins, Ecosia has successfully planted over 113 million trees, making it a leader in environmental responsibility. This business model highlights a shift towards a regenerative economy where companies actively contribute to climate solutions rather than merely doing no harm.
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