What is the one thing that every CEO should be doing? According to Christian Kroll, CEO of Ecosia, every CEO should aim to maximise the positive impact they have on the world. Ecosia is the popular search engine that plants trees. The company makes money but doesn’t maximise profit to the detriment of the environment, the climate or the planet. Tune in for an insightful episode about how to get the word out about your business, why Christian doesn’t fill the role of a typical CEO and what purpose-driven business building is all about.