#86 - Ecosia’s Christian Kroll on creating a search engine to plants 1bn trees
SPEAK LIKE A CEO
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Eco-Innovation: The Tree-Planting Search Engine
This chapter explores the inception and motivations behind a unique search engine dedicated to planting trees and supporting environmental sustainability. It recounts the challenges faced in its development, the pivotal partnerships formed, and the lessons learned in creating a viable business model. Furthermore, it emphasizes the shift towards a regenerative economy and highlights the importance of purposeful business practices that prioritize both social and environmental goals.
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