SPEAK LIKE A CEO

“There is no day without communication.” In his new book “Helden werden in der Krise geboren” (Heroes are born in crisis), Holger G. Weiss dissects the archetypical, existential crises many founders encounter - from product to founders to investor crisis - and how they avoid meltdown and instead emerge stronger. As German Autolabs founder and CEO Holger knows, communication is a central part of your life as a CEO, especially when your startup encounters a crisis. Holger's book provides tangible solutions—supplemented by valuable experiences of founders of successful start-ups such as Sofatutor, Idealo, door2door, XbyX, Women in Balance, Signavio and others. More often than not, the issue can be averted by great communication. Holger has 20+ years of experience building technology-driven companies with innovative business models in the future mobility sector. In this time, he has seen and mastered more than one crisis. . Tune in and find out: 🤸🏽‍♂️ How to pivot your product from b2b to b2c without plunging your business into crisis 👸🏻 Why your investor is not your “agony aunt” 📣 What do founders often get wrong when communicating with the team We have nothing to sell you on Speak Like a CEO and don’'t run ads. We would however appreciate if you support the podcast by sharing it with a founder who may benefit from it or by posting a review on Apple Podcasts. Find Oliver and Jags newest book on Start-up Communications: "Message Machine. How Communication Will Make You An Unstoppable Founder." - here: https://hub.messagemachine.io 

Life's a pitch and you need to nail this skill for basically everything you do in life, says Bryony Cooper. Her life story is both unusual and impressive: She stepped up to the mic early as a professional singer, which gave her the communications skills and stage presence to successfully pitch her first tech startup. After building several startups, she became a VC and currently is the Managing Partner at Arkley Brinc VC. In her experience, pitching and communications are superpowers that founders need to master. Rather than just focusing on the financial aspects of building businesses, Bryony is on mission to help early-stage startup founders to navigate the many challenges that come with building and growing a business. Bryony's love for singing never vanished. She is now the lead singer of BC & the VCs, a Berlin-based band comprised of tech investors and founders including Christoph Raethke and Julius Bachmann.  Tune in and find out: 🎤 What singing and being a CEO have in common 🛫 How to transition from a creative field to founder to VC 📅 What the communications milestones of a startup are The links to the apps and the book Bryony talks about in this episode: Headspace: www.headspace.com Balance: www.balanceapp.com Building a Story Brand, Donald Miller: https://buildingastorybrand.com Find Olivers books here: https://oliveraust.com/books/

How do you write four books in four years? Should you write a book? Welcome to a special episode in which Oliver gives us a behind-the-scenes look at how he managed to write and publish 4 books in 4 years, the last two of which became Amazon bestsellers. Oliver not only shares why he did it, but also shares his process and hard-won insights on writing, building an audience, publishing and marketing. Tune in and find out: 🗓️ How to write a book in a year 🖨️ Why you don’t need a publisher 💸 How much financial gain to expect from your book ✏️ The five surprising truths about book writing and publishing. Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt Find all of Olivers books here: https://oliveraust.com/books/

To shape the mobility of tomorrow, “you need to adapt your messaging, depending on who you are talking to. You need to put yourself into the shoes of the respective audience, be it the users of our service, the team, shareholders, or even politicians.“  Our guest knows what he is talking about. John David von Oertzen is the CEO of Mobimeo, a Mobility-as-a-Service (MaaS) provider that aims to change the way we move. He heads a highly international team that hails from 44 countries and works in a hybrid fashion. Mobimeo is owned by Deutsche Bahn and operates in a B2B, B2C and B2G (business to government) environment. This brings plenty of communications challenges. As a partner of regional mobility providers, Mobimeo connects existing public transport systems, sharing and on-demand options, making these accessible to users. Mobimeo’s digital products aim to change people’s behaviour from car ownership to new and shared mobility, by providing access to mobility as an integrated system that offers more options than traditional public transport apps. Changing our mobility behaviour is necessary to stop climate change and reduce congestion and land consumption. David is an expert in the mobility industry and a pioneer in the field of Mobility-as-a-Service (MaaS) solutions. Tune in and find out: 🎭 How to persuade different audiences like shareholders, customers & politicians 🌍 How to foster a great company culture in a hybrid setting with members from 44 nations 🪢 How to merge the teams of two seemingly similar companies 🎨 How to create and grow a B2B brand Enjoy this episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

2023 prediction: companies will relentlessly focus on revenue through storytelling, marketing and communications. Because cost cutting only gets you so far. Sherilyn Shackell has a clear view on the importance of marketing: "The CMOs should be present in every boardroom." They are the ones who feel the pulse of the customers, hear their heartbeat and can make all the difference. Sherilyn is the Founder & Global CEO of The Marketing Academy, a unique non-profit organisation that turns the marketing, media, advertising and communications talents of today into the leaders of tomorrow. She took money off the table to create a priceless experience that money can’t buy. The academy is highly selective and provides more value than a Harvard MBA - yet it is free. Its coaches and sponsors are leading CEOs, CMOs and Agency Heads from some of the biggest brands in the world including Salesforce, BT, KFC, Mars Wrigley, Accenture, ITV, Google, and Facebook. In this wide-ranging conversation, Oliver and Sherilyn discuss how she changed her life and abandoned a successful career in recruitment to follow her calling, why generosity is key and why ethics feature prominently at the Marketing Academy. Tune in and find out: 📣 How to convince a global network of leaders to give up their time for free 🎻What CMOs need to learn to be exceptional leaders 📌The purpose of communications ☀️ Why you should "live the story" Enjoy this episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 Episode mentioned in the podcast: # 167: Marketers make good CEOs. Phil Rumbol https://open.spotify.com/episode/18yuzZk2oNM3j2fpKVbtt7?si=1c1e70d1aa7041ba Check out Oliver Aust & Jag Singhs newest book: Message Machine - How Communications will make you an unstoppable founder. https://hub.messagemachine.io

How do you get businesses to see something boring as a competitive advantage? Like data protection. Compliance used to cost companies a fortune in legal fees. That's tough - in particular for small and medium-sized businesses. So Miloš Djurdjević set out with his co-founder Daniel Deutsch to build a real painkiller. “There’s a lot of anxiety involved in this topic due to personal liabilities that may be at risk if you don’t comply correctly,” says Miloš. This makes everything in communications, from marketing to PR and even employer branding and approaching investors a tough nut to crack. His compliance-as-a-service approach is paying off though, as heyData! went from bootstrapping to VC-funded this year. In this episode Miloš shares his approach to communicating about a dreaded subject, so that SMBs are not only compliant but can also use it as a competitive advantage. And heyData! can grow successfully as a company. Tune in to find out: 🔥 How to work different channels for different messages and objectives 🌳 Which content is suitable as an evergreen 📣 How you can attract top talent despite a dull topic Enjoy this episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

The less you tell people, the more they understand. That’s the simplicity paradox. In Message Machine, Jag and I set out to provide founders with everything in one book they need to know about communications to scale and to avoid failure. On the Speak Like a CEO podcast released today, we speak with our amazing guest host Lena Carlson why we wrote the book, the process of writing it (blood, sweat and tears), and what we learned in the process (a great deal). To give you a taste of what we cover in the book: 📖 The #1 reason why most stories don’t work. ⚗️ What science says about building trust. 🚀 How founders can appear more intelligent in 1h. ⁉️ Why there is such a thing as a stupid question when talking to investors. ☀️ How every founder can become more charismatic. 💸 Why you should have an unlimited marketing budget. 🪐 Whether you should be in stealth mode or omnipresent. 🚦 Whether there is such a thing as bad publicity for startups. Get the book on Amazon. „MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder“ Jag Singh & Oliver Aust. And get in touch with us with your comments and feedback! Enjoy this episode on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

"The biggest mistake a company can make is not to communicate at all. As a founder, you need to start in the early stages and continually be strategic and smart about it,“ says Christian Meermann. Together with Daniel Glasner and Filip Felician Dames, Christian has backed some of Europes most game-changing ventures. Their VC Cherry Ventures teams up with founders from all industries, beginning at the (pre-)seed stage. Their impressive portfolio includes the likes of Auto1, Flixbus, Formel Skin, Forto, Flaschenpost, Flink, Amboss, and many more. Prior to Cherry, Christian was instrumental in scaling ecommerce giant Zalando as their long-time CMO. Lacking experience when he started, Christian studied 500-page book "Website Boosting 2.0“ at night and applied what he learnt the next day. Tune in to find out: 🚦When startups should not limit their marketing budget 🪢 What the key skills of a CMO are today 📣 Why a brand name matters so much 🌳 Why entrepreneurship is vital for society 💸 How the world of venture capital is changing in Europe The episodes mentioned in the conversation 125: Taking responsibility as a CEO. Michael Wax, Forto 143: Turning transactions into interactions. Marc-Alexander Christ, SumUp Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 #consumer, #foodtech, #earlystage, #europeantech und #venturecapital

Want to know the essentials of branding in 30 minutes? In this special episode, Phil Rumbol walks us through the process of building and re-positioning brands. There is really no better person to ask for guidance on marketing and branding. Phil is a business leader, award winning marketing director, founder and CEO with a broad range of experience from startups to agencies to global brands. He has helped shape some of the world’s most iconic brands including Cadbury, Heineken and Stella Artois. Most recently, he was the CEO of iconic biscuit brand Bahlsen. Tune in to find out: 📌 What are the immutable principles behind a successful brand 💶 Why having a small marketing budget can be an advantage 🌵 The biggest marketing pitfalls 🥇 Why marketers make good CEOs Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 Phil’s book tipp: Byron Sharp, “How Brands Grow: What Marketers Don't Know”

Shilpika Gautam is a Guinness World Record Holding climate activist and CEO and founder of SALT Global. Before creating the fintech platform to finance the climate transition, Shilps became the first-ever person to stand-up paddle the river Ganges in India from source-to-sea. 100m people worldwide watched her journey on the Discovery Channel - the result of a cold email. Not one to shy away from big challenges, she is on a mission to close the 100 trillion climate financing gap by unlocking every climate tech project that can move the needle with speed, scale, and equity. One of her advantages: she speaks the language of all her stakeholders, from investors to entrepreneurs to activists. Tune in and find out: 📧 How to successfully pitch in a cold email 💸 How media coverage can help you achieve your goals 💚 What leadership traits are at the heart of every conversation Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535