171: The CMO belongs in the boardroom! Sherilyn Shackell, The Marketing Academy

2023 prediction: companies will relentlessly focus on revenue through storytelling, marketing and communications.

Because cost cutting only gets you so far.

Sherilyn Shackell has a clear view on the importance of marketing: "The CMOs should be present in every boardroom." They are the ones who feel the pulse of the customers, hear their heartbeat and can make all the difference.

Sherilyn is the Founder & Global CEO of The Marketing Academy, a unique non-profit organisation that turns the marketing, media, advertising and communications talents of today into the leaders of tomorrow. She took money off the table to create a priceless experience that money can’t buy.

The academy is highly selective and provides more value than a Harvard MBA - yet it is free. Its coaches and sponsors are leading CEOs, CMOs and Agency Heads from some of the biggest brands in the world including Salesforce, BT, KFC, Mars Wrigley, Accenture, ITV, Google, and Facebook.

In this wide-ranging conversation, Oliver and Sherilyn discuss how she changed her life and abandoned a successful career in recruitment to follow her calling, why generosity is key and why ethics feature prominently at the Marketing Academy.

Tune in and find out:

📣 How to convince a global network of leaders to give up their time for free

🎻What CMOs need to learn to be exceptional leaders

📌The purpose of communications

☀️ Why you should "live the story"

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Episode mentioned in the podcast: # 167: Marketers make good CEOs. Phil Rumbol https://open.spotify.com/episode/18yuzZk2oNM3j2fpKVbtt7?si=1c1e70d1aa7041ba

Check out Oliver Aust & Jag Singhs newest book: Message Machine - How Communications will make you an unstoppable founder. https://hub.messagemachine.io